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Ad Budget Calculator — Calculate Your Correct Ad Spend Before You Start

Step-by-step formulas to calculate your Maximum Allowable Cost per Sale, breakeven ROAS, daily budget, and platform split.

ShopifyPro

FREE

Ad Budget Calculator Spreadsheet

AOV & Margin Calculator

MACS Calculation

Breakeven ROAS Formula

Daily Budget Recommendation

Platform Budget Split

📄 4 Pages 100% FREE

4 Pages

8 min Read

820 Downloads

4.9 / 5 Rating

What's Inside:

MACS formula — calculate maximum allowable cost per sale
Breakeven ROAS — know your minimum ROAS before spending
Daily budget calculator — from revenue target to daily ad spend
Platform split guide — how to allocate between Meta and Google
Test budget formula — minimum spend for statistical significance

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Created by

Haseeb Rajput

Founder & CEO — Shopify Pro Services

Haseeb has helped 500+ Shopify merchants grow revenue through CRO, SEO, paid media, and email marketing. All guides and resources are based on real client results.

Ad Budget Calculator — Calculate Your Correct Ad Spend Before You Start

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Haseeb Rajput

Free Shopify Growth Resources