Target the right customers with the right message at the right time. We build AI-powered customer segments using purchase history, LTV predictions and behaviour data that make every marketing campaign more effective.
Your top 20% of customers typically generate 80% of revenue. Sending the same email campaign to a first-time buyer and a loyal customer who has purchased 10 times wastes budget and erodes relationships. AI customer segmentation identifies who your best customers are, predicts who is about to churn and lets you market to each segment intelligently.
Shopify customer data cleaned and structured: purchase history, order frequency, AOV and recency.
RFM model built: Recency, Frequency and Monetary value segments created. At-risk, loyal and VIP segments identified.
Klaviyo predictive LTV scores configured. High-LTV customer segments built for lookalike audiences and VIP treatment.
Email campaigns and ad audiences configured per segment: win-back, loyalty, VIP and new customer sequences.
RFM segmentation plus email setup
/month
Full segmentation plus campaign management
/month
Enterprise AI segmentation programme
/month
Tell us about your store and goals. We reply within 24 hours with a tailored proposal.
RFM stands for Recency (how recently a customer bought), Frequency (how often they buy) and Monetary (how much they spend). Customers are scored on each dimension and grouped into segments. High RFM customers are your best. Low recency, low frequency customers are at risk of churning.
Klaviyo analyses historical purchase patterns for each customer and predicts their expected revenue over the next 12 months. This allows you to identify which customers are likely to spend significantly more and prioritise them for retention and upsell campaigns.
Yes. High-LTV customer segments exported from Shopify or Klaviyo and uploaded to Meta Ads as a Custom Audience. Meta then finds similar people (lookalike audiences) who are statistically likely to share the same high-value purchase behaviour.
Start with five: new customers (first purchase), loyal customers (2+ purchases), VIPs (top 10% by LTV), at-risk customers (no purchase in 90+ days) and lapsed customers (no purchase in 180+ days). These five segments serve 80% of retention marketing needs.
Klaviyo and Shopify Audiences update segments automatically as customer behaviour changes. Manual review of segment definitions: quarterly. Full RFM model recalibration: annually or after significant business changes.