93% of all online experiences begin with a search engine — and if your Shopify store isn't on page one for buyer-intent keywords, you're handing free revenue to your competitors every single day. We fix that.
Paid ads stop the moment you stop spending. SEO compounds — every month your rankings improve, your traffic grows, your cost per acquisition falls. Yet most Shopify stores have no SEO strategy at all.
The result? You're invisible to the 93% of buyers who start their purchase journey on Google — and you're funding your competitor's growth with every ad pound you spend.
Duplicate content from variant URLs, unnecessary canonical tag issues and bloated sitemaps are common Shopify problems that silently suppress your rankings.
If you're not on page one, you're essentially invisible. Ranking on page 2 delivers almost zero organic traffic regardless of how good your product or store actually is.
Unlike paid ads, SEO builds authority over time. The longer you delay starting, the longer it takes to catch your competitors who started before you.
HomeBrew Essentials — before and after our SEO sprint
From a foundational SEO audit to full monthly management — we have a dedicated service for every stage of your organic growth journey.
Before you can grow your organic traffic, you need to know exactly why you're not ranking. Our comprehensive Shopify SEO audit goes 100+ points deep — covering technical issues, on-page gaps, keyword misalignment, content quality, backlink health and Core Web Vitals — and delivers a prioritised action plan ranked by revenue impact.
We crawl every page of your store — identifying broken links, duplicate content, missing meta tags, thin content pages, indexation issues and crawl budget waste that actively suppress your rankings.
Shopify creates unique SEO challenges — variant URL duplication, /collections/ and /products/ canonical conflicts, redundant sitemap entries. We identify every Shopify-specific issue your generic SEO tool misses.
You receive a full audit report with every issue categorised by severity and ranked by its likely revenue impact — so you know exactly what to fix first for the fastest results.
100+ point deep-dive with prioritised action plan
Ranking for the wrong keywords is worse than not ranking at all — you attract visitors who will never buy. Our Shopify-specific keyword research finds the exact buyer-intent search terms your ideal customers use when they're ready to purchase — and maps them to the right pages in your store for maximum organic revenue.
High-volume keywords with low purchase intent waste your SEO budget. We specifically target transactional and commercial-intent keywords — terms used by people who are ready to buy, not just browse.
We map keywords to the right Shopify page types — homepage, collection pages, product pages, blog posts — so every page targets a specific cluster of related terms rather than competing against itself.
We analyse every top-ranking competitor in your niche — identifying the keywords they rank for that you don't, and revealing the exact content gaps and opportunities your competitors are exploiting right now.
200+ buyer-intent keywords mapped to your store
On-page SEO is the foundation of every ranking. If your titles, meta descriptions, headings, internal links and content aren't optimised correctly, no amount of link building will get you to page one. We optimise every element Google reads on your Shopify store pages — systematically turning under-performing pages into ranking machines.
Every title tag and meta description is rewritten with the target keyword, the right length and a compelling hook that drives click-through rate — because getting to page one isn't enough if nobody clicks your listing.
We optimise your existing page content for semantic relevance — adding related terms, improving heading structure, and building topical depth that signals to Google that your pages deserve to rank above competitors.
Most Shopify stores have no internal linking strategy — they're wasting the authority they've already earned. We build a structured internal linking plan that distributes ranking power across your most important commercial pages.
Every ranking element on every key page optimised
If Google can't crawl, index or render your store correctly — nothing else matters. Technical SEO is the bedrock of all organic growth. We fix the invisible issues that prevent Google from understanding and ranking your Shopify store, including the platform-specific problems that Shopify creates by default.
We audit your robots.txt, XML sitemap and Google Search Console index coverage to ensure Google is crawling your important pages and not wasting crawl budget on low-value URLs like internal search pages and filter combinations.
Shopify generates duplicate content from product variant URLs, collection pagination and tag filter pages. We implement the correct canonical tag strategy and URL parameter handling to eliminate duplicate content penalties entirely.
We implement Product, BreadcrumbList, Review and FAQ schema markup so your Shopify store qualifies for rich results — star ratings, price information and product availability directly in the Google search results.
Fix the invisible issues killing your rankings
Your product pages are the money pages — the pages buyers land on when they're ready to purchase. Yet most Shopify product pages are SEO disasters: duplicate manufacturer descriptions, no keyword targeting, missing structured data and thin content. We transform every product page into a ranking, converting asset.
We rewrite or optimise every product description with the right keywords, semantic variations and buying motivators — so each product page ranks for its target terms and converts the visitors it attracts.
We implement Product and Review schema markup so your product listings can display price, availability and star ratings directly in Google search results — dramatically improving click-through rate before visitors even reach your store.
Product images are a significant untapped traffic source. We optimise every product image filename, alt text and compression — so your products appear in Google Image Search, adding a second channel of organic discovery.
Rank your product pages for buyer-intent keywords
Content is the engine of long-term SEO growth. Every blog post that ranks on page one is a 24/7 traffic machine that brings in buyers while you sleep. We build and execute a content marketing strategy specifically designed for Shopify stores — researching, writing and publishing SEO-optimised blog content that attracts your ideal buyers at every stage of the purchase journey.
We map content to the full buyer journey — awareness articles that attract new audiences, comparison content that captures consideration-stage buyers and buying guides that convert warm visitors directly into customers.
Every blog post is written by ecommerce-specialist writers, optimised for a specific target keyword cluster, structured for featured snippets and formatted with conversion elements — product recommendations, CTAs and internal links to collection pages.
Google rewards stores that cover their topic comprehensively. We build content clusters — pillar pages supported by satellite articles — that establish your store as the topical authority in your category, driving rankings across hundreds of related keywords.
Monthly blog content that ranks and converts
On-page SEO gets you ready to rank. Off-page SEO — backlinks from authoritative websites — is what actually pushes you to the top. Google treats backlinks as votes of confidence. The more high-quality sites that link to yours, the more authority your store earns and the higher you rank for competitive keywords. We build real, relevant, white-hat links that move rankings.
We pitch your brand to relevant online publications, ecommerce bloggers and industry media — securing genuine editorial backlinks from high-authority domains that pass real SEO value and drive referral traffic as a bonus.
We secure guest post placements on relevant, authoritative websites in your niche — writing high-quality articles that naturally link back to your collection or product pages with keyword-optimised anchor text.
Spammy or toxic backlinks from previous SEO campaigns can actively suppress your rankings. We audit your full backlink profile, identify harmful links and submit a clean disavow file to Google — protecting your domain authority from penalty risk.
White-hat backlinks that build authority and rankings
If your Shopify store serves a specific location — or if you have a physical presence alongside your online store — Local SEO is one of the highest-ROI investments you can make. Ranking in Google's Local Pack (the map results) and for location-specific search terms puts your store in front of buyers actively searching in your area right now, with purchase intent at its highest.
We fully optimise your Google Business Profile — categories, services, products, photos, Q&A and regular post activity — to maximise your visibility in the local map pack for your highest-value search terms.
We build and optimise dedicated location pages on your Shopify store — targeting geo-modified keywords like "buy [product] in [city]" that capture high-intent local searches and drive both online orders and in-store visits.
We audit and build your business citations across relevant local directories — ensuring consistent Name, Address and Phone number (NAP) data across every platform, which is a direct local ranking signal Google uses to validate your business.
Rank in your area — Google Maps & local searches
Redesigning your Shopify store without a dedicated SEO migration plan is one of the most dangerous things you can do for your organic traffic. URL changes, removed pages, altered meta data and broken internal links can cause your rankings to collapse overnight — wiping out months or years of SEO work in a single launch. We ensure every migration is protected, preserving your existing rankings while setting the foundation for future growth.
Before any page moves, we audit your entire existing site — crawling every ranking URL, documenting all current keyword positions, traffic levels and backlink targets. This becomes your protection blueprint throughout the migration.
Every old URL that changes gets a properly implemented 301 redirect to the new equivalent page — preserving the ranking power and backlink equity of your existing pages. We map every single redirect before launch, not after.
We monitor your ranking positions daily in the 60 days after migration — identifying any unexpected drops immediately and resolving them before they compound. Most migration ranking losses are recoverable if caught fast enough.
Redesign without losing your rankings
Getting to page one of Google is only half the battle. If visitors land on your store and don't buy — your SEO investment delivers traffic but zero revenue. Conversion-Focused SEO combines our organic search strategy with conversion rate optimisation — ensuring every ranking you achieve converts visitors into customers, and every conversion improvement is supported by targeted organic traffic growth.
We audit both the ranking signals and the conversion performance of your highest-traffic pages simultaneously — fixing what Google needs to rank the page while also optimising what visitors need to buy from it. Most agencies do one or the other. We do both together.
We set up structured A/B tests on your highest-traffic organic landing pages — testing headlines, product descriptions, CTA placement, trust signals and page layout to systematically increase conversion rate without touching the SEO elements that earned the ranking.
We track revenue per organic visitor as the core metric — not just rankings and not just conversion rate in isolation. This forces the strategy to focus on what actually matters: how much money your organic channel generates for every 100 visitors it sends you.
Traffic that ranks AND converts — not just one or the other
SEO is not a one-time project — it's a compounding monthly investment. Rankings are earned, maintained and grown through consistent, expert effort every single month. Our Monthly Shopify SEO Management service gives you a dedicated SEO team working on your store every week — building rankings, publishing content, earning backlinks and adapting your strategy as Google's algorithm evolves.
You get a dedicated SEO strategist, content writer and technical SEO specialist working on your store every month — not a junior account manager handing work to offshore contractors. Every person working on your account is a specialist.
Unlike paid ads, SEO compounds. Every piece of content we publish, every backlink we earn and every technical fix we implement adds permanent equity to your store. Month 12 generates 3–5x more organic traffic than month 1 — from the same monthly investment.
You see exactly what we're doing and what it's achieving. Weekly keyword ranking updates, monthly full SEO performance reports and a monthly strategy call with your dedicated SEO manager — you're always in the loop, never wondering if the work is getting done.
Dedicated team — compounding results month after month
Since 2021, Google's Core Web Vitals have been a direct ranking factor. If your Shopify store fails LCP, CLS or INP — Google is actively suppressing your rankings regardless of how good your content or backlinks are. Speed optimization isn't just about user experience — it's a technical SEO requirement. We optimise your store specifically to pass Core Web Vitals and improve your PageSpeed score to unlock the rankings you've been missing.
LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift) and INP (Interaction to Next Paint) are measured and reported in Google Search Console. If any fail, your rankings are suppressed. We fix all three to pass Google's thresholds — unlocking the ranking ceiling caused by failing metrics.
Google uses the mobile version of your store to determine rankings — not desktop. If your mobile PageSpeed score is below 60, your organic rankings are directly limited. We target 85+ on mobile for every SEO-focused speed sprint — removing the mobile performance ceiling on your rankings.
Render-blocking JavaScript and CSS prevent Google's crawler from seeing your full page content quickly. We defer non-critical scripts, inline critical CSS and eliminate blocking resources — helping Google crawl and index your pages faster, which directly contributes to ranking speed and frequency.
Pass Core Web Vitals — remove your ranking ceiling
Every result below is verified — measured before and after our SEO work on real Shopify stores across different niches and starting positions.
Every Shopify SEO project follows the same proven process — no guesswork, no vague promises, no generic tactics. Just a systematic approach that delivers measurable organic growth.
We audit your store's current SEO health — rankings, technical issues, on-page gaps and backlink profile — and identify every opportunity ranked by revenue impact.
Free · No CommitmentWe research and map 200+ buyer-intent keywords to your store structure and build a 6-month SEO roadmap with clear milestones, deliverables and ranking targets.
Within 5 DaysWe fix every technical SEO issue first — canonical tags, duplicate content, sitemap, Core Web Vitals — ensuring Google can crawl, index and rank your store without obstruction.
Week 1–2Every priority page is optimised and new SEO content is published monthly — building topical authority, targeting keyword clusters and earning featured snippet positions.
Ongoing MonthlyWe earn high-quality backlinks from relevant, authoritative websites — growing your domain rating and pushing your highest-value pages above competitors in the results.
Ongoing MonthlyEvery package includes a dedicated SEO strategist, full monthly reporting and transparent communication. No lock-in contracts, no agency jargon, no vanity metrics.
Every metric below is verified — measured before and after our SEO work on real Shopify stores across every niche.
Most SEO agencies apply the same strategy to every website. A Shopify store has unique technical architecture, platform-specific duplicate content patterns and a very different content strategy to a blog or B2B site. We only do Shopify SEO — and that specialisation is what produces the results you see above.
Every tactic, tool and strategy we use is built specifically for Shopify's architecture. We understand canonical tag conflicts, variant URL duplication, collection page optimisation and Liquid template SEO at a depth a generalist agency simply doesn't have.
We track organic revenue, not just rankings. Rankings that don't convert to sales are irrelevant. Every month you see the connection between the SEO work we did, the ranking changes it produced and the organic revenue those rankings generated.
The strategist you speak to in your onboarding call is the same specialist working on your store every week. We don't hand projects to junior staff or offshore contractors. Seniority and continuity matter in SEO.
Weekly ranking reports are sent automatically every Monday. Monthly full SEO reports cover every deliverable completed, every ranking movement and every metric that matters. You always know exactly what's been done and what it achieved.
We don't hide behind 12-month minimum contracts. Our SEO results should speak for themselves — and if they don't, you should be free to leave. We operate month-to-month because we're confident in the compounding results we deliver.
Every monthly SEO management project comes with our 90-Day Results Guarantee. If your Shopify store doesn't show measurable keyword ranking improvement within 90 days of us starting work — we continue working at no charge until it does. We've built our agency on this commitment and we stand behind it completely.
Honest answers to the questions we hear every week — no jargon, no overselling, just straight answers.
Most clients see meaningful keyword ranking movement within 60–90 days of starting. Significant organic revenue growth typically builds from month 4 onwards as domain authority compounds and content starts ranking. The exact timeline depends on your starting point, niche competitiveness and how many technical issues need fixing first. We give you a realistic forecast in your free audit — not an inflated promise.
Yes — several. Shopify creates duplicate content from product variant URLs (e.g. /products/blue-shirt and /products/blue-shirt?variant=123 both existing as separate URLs). It also generates /collections/all pages and tag filter pages that can dilute crawl budget. Additionally, Shopify adds canonical tags that sometimes conflict with how you want pages indexed. We identify and fix all of these as part of our technical SEO work.
You can implement some basic on-page SEO yourself — rewriting title tags, meta descriptions and adding alt text. However, the most impactful SEO work — technical fixes, backlink building, content strategy and Shopify-specific duplicate content resolution — requires specialist knowledge and tools. Many store owners who try to DIY SEO end up with no results after 6 months because the foundational technical issues were never addressed. Our free audit will show you exactly what needs professional attention versus what you can handle yourself.
Yes — SEO works in every ecommerce niche. The strategy differs: highly competitive niches (fashion, supplements, beauty) require more aggressive content and link building from the start; lower competition niches can achieve page one rankings faster with strong technical and on-page work alone. The free audit includes a niche competitiveness assessment that shows you exactly how achievable your target rankings are and what timeline is realistic for your specific category.
Paid ads (Google Shopping, Meta Ads) deliver immediate traffic that stops the moment you stop spending. SEO delivers compounding traffic that keeps growing month after month — with a cost per acquisition that falls over time as your rankings improve. Most successful Shopify brands run both simultaneously: paid ads for immediate cash flow while SEO builds the long-term organic foundation. At scale, SEO typically delivers 3–5x better return on investment than paid ads because the traffic is effectively free once the rankings are earned.
Core Web Vitals are three Google ranking signals: LCP (how fast your largest content element loads), CLS (how stable your page layout is while loading) and INP (how responsive the page is to user clicks). Since 2021 these are direct Google ranking factors. If any fail, Google actively suppresses your rankings. Most Shopify stores fail at least one Core Web Vital by default due to app scripts, unoptimised images and theme bloat. We check and fix all three as part of our Technical SEO service.
Backlinks are links from other websites pointing to yours. Google treats them as votes of confidence — the more high-quality, relevant websites that link to your store, the more authority your domain earns. Without backlinks, you're competing against established stores with years of accumulated authority using only on-page optimisation — and that ceiling limits how high your competitive keywords can rank. Our link building is white-hat only — real editorial placements and guest posts from relevant, authoritative sites. No link farms, no black-hat tactics that risk penalties.
Yes — for on-page and technical SEO work we need Shopify Collaborator Access. This is a secure, permission-based access system that doesn't share your password. You send us a collaborator invite through your Shopify admin, choose the permissions you're comfortable granting and revoke access at any time. We also request read-only access to Google Search Console and Google Analytics 4 to monitor performance data. We never request payment or billing access.
The free SEO audit covers: current keyword ranking baseline, technical SEO crawl (broken links, duplicate content, canonical issues, sitemap health), on-page optimisation review of your key pages, Core Web Vitals status, backlink profile overview, competitor gap analysis and a prioritised action plan ranked by revenue impact. It's delivered as a written report plus video walkthrough within 48 hours — completely free with no obligation to purchase any service afterwards.
Monthly SEO management packages have a 3-month minimum — this is the honest minimum needed for SEO to produce measurable results. Starting and stopping before 3 months means you've invested in the foundational work without allowing time to benefit from the rankings it produces. One-time services (SEO audits, keyword research, technical SEO sprints, migrations) have no minimum — they're single-delivery projects. After the 3-month minimum on retainer packages, you're free to cancel with 30 days' notice at any time.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Faster pages rank higher. Pair SEO with expert Core Web Vitals fixes to improve rankings and convert more of your organic traffic.
Learn more →Quality content drives organic rankings. Product descriptions, blog posts and landing pages written and optimised for search.
Learn more →Capture paid traffic while organic rankings build. Expert Shopify Google Ads campaigns for immediate search visibility.
Learn more →Every day your Shopify store isn't on page one of Google is revenue going to a competitor. Start with a free, no-obligation SEO audit — we'll show you exactly why you're not ranking and precisely what needs to be fixed.
We manually audit your Shopify store across 100+ SEO checkpoints — technical health, keyword positioning, on-page optimisation, backlink profile, Core Web Vitals and competitor gaps — and deliver a prioritised action plan showing you exactly what to fix for the fastest ranking improvements.
Takes 60 seconds — audit delivered within 48 hours