Our internal site search optimization helps shoppers find what they type into your store's search box, and turns those searches into sales. Turn your Shopify search bar into a conversion engine. We implement AI-powered site search, intelligent product sorting and collection merchandising that shows each visitor the most relevant products first.
On average, site search users convert at 3-5x the rate of regular browsers but have the worst experience on most Shopify stores. Shopify's native search is basic. Showing no results for common queries, no synonym matching and no rank-by-revenue sorting costs direct revenue from your highest-intent visitors.
Shoppers who search already know what they want. We improve search in four steps:
What shoppers search, and which searches find nothing.
Synonyms and typo tolerance so near-misses still find products.
Best sellers and in-stock products shown first.
Search conversion tracked before and after.
| Shopify Search & Discovery app | Third-party AI search | |
|---|---|---|
| Cost | Free | Monthly fee |
| Synonyms and boosts | Yes | Yes |
| Typo tolerance | Basic | Advanced |
| AI personalized search | No | Yes, in most apps |
| Best for | Small and mid-size catalogs | Large catalogs and high search volume |
Algolia competitors and other search apps add AI personalized search, which ranks results for each shopper. AI-based search personalization helps most on large catalogs. Best search optimization tools for product catalogs depend on size and budget.
Merchandising rules let you pin products, push new arrivals and hide out-of-stock items. AI then adjusts the order for each shopper. This is how AI creates personalized search experiences: rules set the boundaries, AI personalizes within them. AI based personalized ecommerce search works best with clean product data.
These internal site search best practices and on site search best practices apply to any store; website search best practices are the same everywhere. How to improve ecommerce site search optimization: start with zero-result searches in your site search analytics. For more AI services, see AI solutions for ecommerce.
Priced by catalog size and the search app used. We quote after a free search audit.
AI search setup plus merchandising
/month
Full search and merchandising program
/month
Enterprise AI search program
/month
Tell us about your store and goals. We reply within 24 hours with a tailored proposal.
Boost Commerce and Searchpie are the leading Shopify AI search apps. Both support AI-powered relevance ranking, merchandising rules, synonym libraries and search analytics. Shopify Search and Discovery (free) is a good starting point for stores on tight budgets.
Shopify stores implementing AI search typically see 15-25% improvement in search user conversion rate. Since search users already have high purchase intent, this translates to meaningful revenue improvement even if only 10-15% of visitors use search.
Controlling the order in which products appear in collection pages. AI merchandising automatically places bestsellers and new arrivals first, demotes out-of-stock items and can personalize collection order per visitor based on browsing history.
Via the search app's analytics dashboard. We monitor zero-result queries weekly and resolve them by: adding product synonyms, creating product tags that match the query, or adding redirect rules to send the query to relevant collection pages.
Advanced AI search apps personalize results based on the visitor's browsing history and purchase history (if logged in or cookie-identified). This means two visitors searching the same term may see different product rankings. We configure personalization level based on your traffic volume and product catalog.
Add synonyms and product boosts in the Search & Discovery app, fix product titles and tags, and review zero-result searches every month.
For many stores it is enough. Large catalogs and stores where search drives lots of sales usually benefit from an AI search app.
Using AI to decide which products to show first in search and collections for each shopper, within rules you set.