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Email Marketing

Abandoned Cart Email Flows

Recover revenue from shoppers who leave without buying. Our Klaviyo abandoned cart flows use dynamic product blocks, urgency triggers and proven 3-step sequences to bring them back.

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Klaviyo Partner 4.9★ Client Rating UK-Based Team
8–15%
Cart Recovery Rate
£8,400
Avg Monthly Email Revenue
70%
Industry Abandonment Rate
4.9★
Client Rating

70% of Carts Are Abandoned — Most Stores Recover Less Than 5%

The average Shopify store abandonment rate is 70%. With a well-built Klaviyo abandoned cart sequence, you can recover 8–15% of those abandonments automatically — for zero additional ad spend. Most stores have a single generic email. That's not a flow, it's a missed opportunity.

How We Deliver Abandoned Cart Email Flow

Flow Architecture

3-step email sequence designed with optimal timing: 1hr, 24hr, 72hr delays.

Dynamic Product Blocks

Each email pulls the exact products left in cart — images, names, prices, variants.

Copy & Subject Lines

High-converting email copy, subject line variations and A/B test setup.

Trigger Optimisation

Flow entry trigger configured to capture maximum abandoners including checkout-started events.

What's Included

Abandoned Cart Email Flow Pricing

Transparent pricing. No hidden fees.

Email Setup

Abandoned cart flow build

£797

One-time setup fee

  • 3-email cart recovery flow
  • Dynamic product blocks
  • Timing optimisation
  • A/B subject line test
  • Brand-matched templates
  • 5-day delivery
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Email Scale

Full email + SMS programme

£2,797

Per month (3-month min)

  • Everything in Growth
  • SMS abandonment step
  • Predictive send-time
  • VIP exclusion logic
  • Priority support
  • Dedicated account manager
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Start Your Abandoned Cart Email Flow Project

Tell us about your store. We'll send a tailored proposal within 24 hours — no commitment required.

Response within 24 hours
No long-term contracts
Klaviyo Certified Partner
Avg £8,400 added monthly revenue

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Abandoned Cart Email Flow — FAQs

Typically 8–15% of abandoned cart value, depending on your product price, flow timing and offer strategy. For a store abandoning £50,000/month in carts, that's £4,000–£7,500 in recovered revenue — on autopilot.

Three emails is the proven standard: Email 1 at 1 hour (reminder, no discount), Email 2 at 24 hours (urgency, social proof), Email 3 at 72 hours (discount or final nudge). Fewer misses recoveries; more risks unsubscribes.

Only in the final email, if at all. Leading with a discount trains customers to abandon on purpose. We structure flows to recover without discounts first — the offer is a last resort in email 3.

Yes. On our Scale package we add an SMS step (typically at the 2-hour mark between emails 1 and 2) via Klaviyo SMS or Postscript. SMS cart recovery typically achieves 15–25% click rates.

We configure a purchase suppression filter on all flow steps — if a customer completes their order at any point, subsequent flow emails are automatically suppressed.

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