Re-engage lapsed customers before they're gone for good. Our Klaviyo win-back flows identify at-risk buyers, send targeted re-engagement sequences and sunset non-responders automatically.
We learn your brand voice, audience segments and current email set-up so every flow and campaign is built for your specific goals.
Klaviyo connected to Shopify, sending domain authenticated, lists imported and consent compliance verified before the first send.
Welcome, abandoned cart, post-purchase, browse abandonment and win-back flows written, designed and activated as standard.
QA across devices and email clients, deliverability verified, then staged activation with performance benchmarks on handover.
Transparent pricing. No hidden fees.
Win-back flow + sunset sequence
One-time setup fee
Full retention programme
Per month (3-month min)
Full lifecycle + predictive
Per month (3-month min)
Tell us about your store. We reply within 24 hours with a tailored proposal.
It depends on your purchase frequency. For consumables (repurchase every 30–60 days), lapsed starts at 90 days. For fashion (repurchase every 6–12 months), lapsed starts at 180 days. We calculate your store's average repurchase interval and set windows accordingly.
Not immediately. Email 1 should be a genuine value reminder. Email 2 can introduce a small incentive. Only email 3 (the final attempt) should include a meaningful discount. Leading with discounts trains customers to wait to be re-engaged.
A sunset flow removes subscribers who don't open any win-back emails from your active sending list. Sending to chronically unengaged subscribers damages your sender reputation and hurts deliverability for everyone else. Sunsetting is one of the most important deliverability practices.
Yes. On our Scale package we use Klaviyo's predictive analytics to identify at-risk customers before they reach lapsed status — and trigger proactive retention emails based on predicted churn risk.
We report on: win-back rate (% of lapsed customers who purchase again), revenue recovered per campaign, list health improvement (deliverability metrics before vs. after) and cost per reactivation.