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Influencer Marketing

Influencer Analytics and Performance Reporting

Know exactly which influencers drive Shopify revenue. We set up tracking, measure performance per creator and deliver monthly reports that show real ROI, not vanity metrics.

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UK Creator Network 4.9★ Client Rating Sales-Tracked Campaigns
Revenue-tracked
Per Creator
Monthly
Reporting Cadence
4.9 Stars
Client Rating
Multi-channel
Attribution View

Influencer Vanity Metrics Tell You Nothing About Revenue

Reach and likes tell you how many people saw a post, not how many bought. Real influencer analytics tracks revenue per creator, cost per sale, content performance by format and platform and ROI versus other marketing channels. We set this up and report on it monthly.

How We Deliver Influencer Analytics and Reporting

Tracking Setup

UTM structure designed for all influencer links. Promo codes created per creator. Shopify attribution configured.

Benchmark Setting

Performance benchmarks set by platform, creator tier and product category from historical data.

Monthly Reporting

Monthly report covering revenue per creator, ROAS, CPM, engagement rate, content format analysis and budget efficiency.

Optimisation Recommendations

Monthly recommendations: which creators to reinvest in, which to cut, what content format to brief next month.

What's Included

Influencer Analytics and Reporting Pricing

Influencer Starter

Tracking setup plus monthly reporting

£1,297

/month, 2-month min

  • Tracking setup
  • UTM and promo codes
  • Monthly report
  • Revenue attribution
  • Creator scoring
  • Optimisation notes
Get Started
Most Popular

Influencer Growth

Analytics plus campaign management

£2,497

/month, 3-month min

  • Everything in Starter
  • Campaign management
  • Up to 8 creators
  • Platform-level reporting
  • Monthly review call
  • Budget reallocation guidance
Get Started

Influencer Scale

Full influencer programme with analytics

£4,997

/month, ongoing

  • Everything in Growth
  • Unlimited creators
  • Custom analytics dashboard
  • Ambassador programme
  • Priority support
  • Dedicated account manager
Get Started

Start Your Influencer Analytics and Reporting Campaign

Tell us about your brand and goals. We reply within 24 hours with a tailored proposal.

Response within 24 hours
UK creator network access
Sales-tracked reporting
Transparent pricing

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Influencer Analytics and Reporting — FAQs

Three methods ranked by reliability: (1) Unique promo codes redeemed at checkout, (2) UTM-tagged links tracked in Shopify analytics and Google Analytics, (3) Last-click attribution from influencer traffic. We use all three and cross-reference.

For micro-influencers: 2-4x ROAS is standard. For paid partnerships with mid-tier creators: 1.5-3x. Below 1.5x, the campaign is not profitable at most margin structures. We set benchmarks based on your product margins.

Influencer content is often a top-of-funnel or mid-funnel touchpoint. A customer may see an influencer post, visit the site, abandon, then be retargeted by ads before purchasing. We use first-click UTM attribution for influencer to credit the original discovery.

Yes. We cross-reference influencer performance with Meta Ads, Google Ads and email data to show the full customer journey and true incrementality of influencer versus paid.

Monthly formal report delivered within 5 business days of month close. Weekly summary updates available in the Growth and Scale packages.

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