A complete influencer marketing roadmap for your Shopify brand. Creator tiers, platform selection, content format, attribution and 90-day execution plan built by ecommerce influencer specialists.
Brands that run ad-hoc influencer campaigns see erratic results because there is no framework for creator selection, no content consistency and no attribution system. A strategy defines who you work with, on which platforms, for what objectives and how you measure success.
Target buyer profiled. Platform analysis: where they consume influencer content, which creators they follow and trust.
Creator tiers defined by follower size, platform and objective. Budget allocation modelled per tier.
Content format per platform designed. Campaign types planned: seeding, paid, gifting, ambassador.
Attribution method per campaign type. Monthly KPIs set. 90-day campaign calendar built.
Full strategy document and roadmap
One-time strategy fee
Strategy plus campaign execution
/month, 3-month min
Full influencer programme
/month, ongoing
Tell us about your brand and goals. We reply within 24 hours with a tailored proposal.
Based on where your target buyer follows creators. For ages 18-35 fashion and beauty: TikTok and Instagram Reels. For 25-45 homeware and parenting: Instagram and Pinterest. For B2B or tech: YouTube and LinkedIn. We research your specific category, not just general demographics.
Typical mix for Shopify brands: 60% micro-influencers 10K-100K for targeted reach and authentic content, 30% mid-tier 100K-500K for broader reach, 10% macro 500K+ for brand credibility moments. This varies by product price point and brand awareness stage.
Best-performing influencer content repurposed as Spark Ads (TikTok) or Whitelisted Ads (Instagram). Creator content outperforms brand-produced creative in paid ads. We build this integration into the strategy from the start.
90 days of consistent campaigns. First month: seeding and gifting to build content library. Second month: paid campaigns with proven creators. Third month: optimising based on what is working. Revenue compounds as creator content ages on the platform.
A starting framework: 30-40% of total social budget. For a 3,000/month social budget this is 900-1,200 for influencers plus our management fee. Scale up as ROAS is proven.