Micro-influencers with 10K-100K followers deliver higher engagement rates and more targeted audiences than mega-influencers at a fraction of the cost. We source, brief and manage them for your brand.
Average engagement rates for micro-influencers are 3-6% versus 1-2% for accounts over 1M followers. Their audiences are tighter, more trusting and more likely to act on recommendations. For Shopify brands, this means lower cost per sale and more authentic brand association.
UK micro-influencers shortlisted by niche, engagement rate, audience demographics and past collaboration quality.
Campaign brief written with talking points, dos and donts, visual direction. Contract covers deliverables, timeline, exclusivity and usage rights.
Creators onboarded and managed. Content reviewed before posting. Posting coordinated for maximum reach.
Performance tracked per creator: reach, engagement, link clicks, promo code usage and attributed Shopify sales.
3 micro-influencer partnerships
/month, 2-month min
6 micro-influencer partnerships
/month, 3-month min
12+ creator partnerships
/month, ongoing
Tell us about your brand and goals. We reply within 24 hours with a tailored proposal.
Accounts with 10,000-100,000 followers. They typically have higher engagement rates than larger accounts, more trusting audiences and more accessible rates. For ecommerce, the sweet spot is often 25K-75K followers in a specific niche.
Promo code redemptions, UTM-tracked link clicks, Shopify sessions from influencer traffic and attributed orders. We avoid relying on reach and impressions as the primary metric.
Beauty, skincare, fashion, homewares, fitness, supplements, food and drink, pet products and sustainable brands. We have established relationships in all these categories.
Our standard is 2-3 posts per creator per campaign: typically 1 static post plus 1-2 Stories or Reels. For TikTok campaigns, 2-4 videos per creator. More posts per creator improve recall and conversion.
Standard contracts include 12 months paid usage rights for ads and owned channels. We can negotiate extended or perpetual rights at additional cost.