Find your next best customers using Meta's lookalike algorithm. We build seed audiences from your highest-value customers and scale lookalike campaigns profitably.
We audit your Meta Business Manager, Pixel and ad account structure before touching any spend. Gaps fixed first.
Audience segmentation built, creative briefs written and ad sets structured for full-funnel coverage.
Campaigns launched with conservative budgets, A/B tests running from day one and conversion events verified.
Weekly ROAS and CPA review. Budget reallocated to winners. Monthly strategy call with your account manager.
Transparent pricing. No hidden fees.
Up to £5K ad spend
/month — 3-month min
Full prospecting + retargeting
/month — 3-month min
Advanced lookalike + scale
/month — 3-month min
Tell us about your store. We reply within 24 hours with a tailored proposal.
Quality and relevance. For seed audience quality: minimum 500–1,000 people, ideally 5,000+. Best sources in order: purchase events (180 days), high-LTV customers, email list of buyers, add-to-cart events. Avoid seeding from all website visitors — too broad.
1% represents the top 1% of Meta users most similar to your seed audience — the closest match. 2% casts a slightly wider net. We typically run 1% and 2% in parallel and scale whichever achieves target ROAS first.
Yes, but they require good signal. With Conversion API implemented, Meta receives enough purchase data to build quality lookalikes even with iOS privacy restrictions. The decline in pixel-only data reinforces the case for CAPI implementation.
Meta requires minimum 1,000 people in the seed audience to generate a lookalike. Population time is immediate if your seed audience is large enough. Learning phase for the campaign takes 1–2 weeks.
Advantage+ Audience (Meta's AI-driven targeting) works well for some ad sets but removes human control. We test Advantage+ against manual lookalikes and allocate budget to the winner — not a blanket switch.