Accurate Meta Ads tracking for Shopify. We implement the Pixel, Conversion API and event deduplication — restoring up to 95% of conversions hidden by iOS privacy changes.
After iOS 14, browser-based Meta Pixel tracking misses 30–50% of conversions. Meta's algorithm optimises campaigns based on the conversions it sees — so if it only sees half your purchases, it targets audiences 50% less efficiently. Conversion API server-side tracking restores the missing data and unlocks proper algorithm optimisation.
Existing pixel setup audited: event firing, deduplication, event match quality scores.
Conversion API configured via Shopify's native integration + custom events for maximum coverage.
Aggregated Event Measurement configured — 8 prioritised events set correctly for iOS traffic.
Test Events tool used to verify every conversion event is firing and being deduplicated correctly.
Transparent pricing. No hidden fees.
Pixel + CAPI implementation
One-time setup fee
Tracking + full ad management
/month — 3-month min
Advanced tracking + scale
/month — 3-month min
Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.
The Conversion API is server-side tracking that sends conversion events directly from your server to Meta — bypassing browser-based limitations (iOS 14 restrictions, ad blockers, cookie blocking). It works alongside the Pixel to deduplicate events and restore missing conversion data.
On average, 30–50% of purchases are invisible to Meta without CAPI on iOS devices. For a store reporting 100 purchases in Meta, the real number could be 150–200. This directly affects how well Meta's algorithm can optimise.
Shopify has a native CAPI integration that handles basic server-side events. However, proper deduplication, Aggregated Event Measurement prioritisation and custom event configuration requires technical knowledge to implement correctly.
Meta rates your tracking quality 0–10. A score above 6 is the minimum for good algorithm performance. We configure customer information parameters (email hash, phone hash, address) to maximise this score.
3 business days from access granted to full implementation and verification. We use the Test Events tool to confirm every event is firing and being correctly attributed before declaring the setup complete.