Recapture warm audiences who already know your brand. We build layered Meta retargeting campaigns targeting website visitors, cart abandoners, product viewers and past customers — at the right time with the right creative.
Someone who visited your product page and didn't buy is 5–10x more likely to convert than a cold audience. But retargeting only works when audience windows, creative messaging, frequency caps and exclusion lists are configured correctly. Wrong retargeting burns budget on dead audiences and annoys buyers into blocking your ads.
Custom audiences built by window (3d/7d/14d/30d) and intent level (product view, ATC, checkout).
Past purchasers, current customers and recent buyers excluded from prospecting retargeting.
Retargeting-specific creatives: social proof ads for 7-day viewers, urgency for 3-day cart abandoners.
Frequency caps set per audience segment. Budget allocated by audience warmth and conversion probability.
Transparent pricing. No hidden fees.
Up to £5K ad spend managed
/month — 3-month min
Full retargeting funnel
/month — 3-month min
Advanced retargeting + prospecting
/month — 3-month min
Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.
At minimum: All website visitors (30d), Product page viewers (14d), Add-to-cart (7d), Checkout initiated (3d), Video viewers (75% completion), Email list lookalike. Each audience gets different creative messaging matched to their intent level.
Frequency caps (maximum 3–5 impressions per week per person), audience exclusions (remove buyers immediately) and varying creative by window (social proof for cold warm audiences, urgency for hot cart abandoners). These prevent ad fatigue and opt-out.
No — they should be excluded from acquisition retargeting and moved to a separate win-back or upsell campaign with different messaging. Including buyers in standard retargeting wastes budget.
DPA ads automatically show users the specific products they viewed or added to cart — pulled dynamically from your Shopify catalogue. They're the highest-converting Meta ad format for ecommerce retargeting, consistently outperforming static ads.
3-day window for checkout-abandoned (high urgency, discount optional), 7-day for add-to-cart, 14-day for product page views, 30-day for general site visitors. Beyond 30 days, intent has cooled enough that you're competing with cold prospecting economics.