Our CRO testing finds out what actually works on your Shopify store, with A/B tests run long enough to trust. Scientifically proven conversion uplifts for your Shopify store. We design, run and analyze A/B tests on product pages, collection pages and checkout to find changes that consistently increase revenue.
Without A/B testing, store changes are based on assumptions. The assumption that adding a badge increases conversion, or that a different CTA color performs better, is often wrong. A/B testing removes the guesswork and gives you statistically valid evidence for every change made.
Our conversion rate optimization process in four steps:
Ideas from data, recordings and customer feedback.
Ranked by expected impact and effort.
A/B tested with enough traffic to trust the result.
Winners launched, results logged, next test started.
A testing roadmap lists what to test, in what order and why. Conversion optimization testing works best on pages with the most traffic and the biggest drop-offs: product pages, cart and key landing pages.
| Test area | Example test |
|---|---|
| Product page | Reviews higher on the page |
| Cart | Free-shipping progress bar |
| Landing page | Headline matched to the ad |
| Collection | Different product card layout |
How much traffic do you need for an A/B test? Enough that each version gets a meaningful number of conversions, usually hundreds, not dozens. Tests should run at least one to two full weeks to cover weekday and weekend behavior, even if the result looks clear sooner.
Landing page testing software and landing page testing tools for Shopify, such as Shoplift or Intelligems, handle the split and the statistics. We pick the tool that fits your theme and traffic.
How user experience optimization improves conversion rates comes down to testing real problems, not opinions. See also landing page optimization and our Shopify conversion rate optimization.
Monthly testing plans based on traffic and the number of tests, quoted after a short call.
Audit plus test backlog
One-time fee
2 A/B tests per month
/month, 3-month min
4+ A/B tests per month
/month, 3-month min
Tell us about your store and conversion goals. We reply within 24 hours.
Prioritize by traffic volume and conversion impact: (1) Product page (highest traffic, direct purchase intent). (2) Collection page (large entry point). (3) Cart (high intent, close to purchase). (4) Checkout (direct revenue impact but limited Shopify Plus access without Plus plan).
Minimum 2 weeks to account for weekly seasonality. Minimum 100 conversions per variant for statistical reliability. For low-traffic stores under 1,000 monthly sessions, true A/B testing is not viable. We advise on alternative approaches for low-traffic stores.
We use Google Optimize (while available), Convert.com or native Shopify theme variant testing depending on the nature of the test. For checkout testing, Shopify Plus is required for native support.
One test per page at a time. Running multiple tests on the same page produces conflicting data. We maintain a prioritized test backlog and sequence tests logically.
It depends on the page, traffic and how big the problem is. Many tests show no clear winner, which is still useful. Steady testing over months is what builds lasting gains, and we report every result honestly.
With a testing app that splits traffic between two versions of a page or theme, then measures which one gets more orders or revenue.
Enough for each version to get a meaningful number of conversions, usually hundreds. Low-traffic stores should test bigger changes on their busiest pages.