Fewer drop-offs between add-to-cart and purchase completed. We optimise your Shopify checkout flow for trust, speed and friction reduction to increase checkout completion rate.
Cart abandonment averages 70% across ecommerce. A meaningful portion of this is recoverable through checkout optimisation: reducing friction, improving trust signals at the point of payment and eliminating surprises like unexpected shipping costs. Each percentage point of checkout completion improvement compounds directly into revenue.
Step-by-step checkout funnel analysis: where visitors exit, on which device and at which step.
Trust signals reviewed at each checkout step. Friction points identified: form fields, shipping reveal, payment options.
Friction removed, trust elements added, express payment options enabled and copy improved.
Klaviyo abandoned checkout email flow set up or reviewed if already in place.
Checkout audit and action plan
One-time fee
Checkout optimisation and monitoring
/month, 3-month min
Full checkout and CRO programme
/month, 3-month min
Tell us about your store and conversion goals. We reply within 24 hours.
Industry benchmark: 45-55% of users who initiate checkout complete the purchase. Well-optimised checkouts achieve 60-70%+. Below 45% suggests significant friction or trust issues that are costing measurable revenue.
Shopify Standard allows limited checkout customisation (logo, colours, thank you page text). Shopify Plus allows full checkout customisation via checkout.liquid. We work within the available customisation scope for your plan and advise on whether Plus upgrade is justified by projected revenue gain.
(1) Unexpected shipping cost revealed late in the process. (2) Being required to create an account. (3) Payment security concerns. (4) Checkout too long or complex on mobile. We address all four as standard.
Yes. Shop Pay, Apple Pay and Google Pay reduce checkout steps from 4-5 to 1-2 taps for returning customers. Enabling these typically produces 10-20% checkout completion improvement for mobile users. We enable these as a priority fix.
Via Shopify's built-in abandoned checkout email (basic) or a Klaviyo abandoned checkout flow (more effective). We set up or optimise a 3-email sequence: immediate reminder, benefit reminder and final nudge with optional offer.