Know exactly which channels and campaigns drive Shopify revenue. We configure GA4, Meta Pixel, Google Ads conversion tracking and Shopify analytics so your data is accurate and actionable.
GA4 misconfigured, Meta Pixel missing purchase events, Google Ads tracking broken, Shopify analytics showing different numbers to everything else. Without accurate conversion tracking, ROAS figures are wrong, budget allocation decisions are based on bad data and profitable channels get underfunded.
All existing tracking reviewed: GA4 events, Meta Pixel events, Google Ads conversion actions and Shopify analytics configuration.
GA4 property configured with Shopify integration, purchase events, enhanced ecommerce and custom event tracking.
Meta Pixel plus Events API and Google Ads conversion tracking configured and verified.
All conversion events tested via tag assistant tools. Purchase, ATC and key funnel events verified across all platforms.
Full conversion tracking setup
One-time fee
Tracking plus monthly CRO
/month, 3-month min
Full CRO and analytics programme
/month, 3-month min
Tell us about your store and conversion goals. We reply within 24 hours.
Several causes: GA4 counts sessions with ad blockers or privacy tools that Shopify counts. Refunds not synced. Currency differences. Shopify counts gross revenue while GA4 may count net. We diagnose the discrepancy and align the tracking.
Yes. GA4 tracks all website traffic and behaviour. Meta Pixel specifically tracks Meta Ads performance and feeds Meta's ad algorithm. Google Ads conversion tracking feeds Google's bidding algorithm. Each platform needs its own correctly configured tracking.
Browser Pixel tracking sends events from the user's browser. iOS privacy restrictions block this for many users. Events API sends events server-side from your Shopify store directly to the ad platform, bypassing browser restrictions. Combined they capture 85-95% of conversions.
UTM parameters in URLs tag traffic sources. When users click a tagged link, the UTM data flows through to GA4 and Shopify analytics, attributing sessions and orders to specific campaigns. Broken UTM setup means paid campaign attribution is inaccurate.
GA4 DebugView, Meta Pixel Helper, Google Tag Assistant and Shopify's built-in analytics. We verify every event fires correctly on a live transaction before declaring the setup complete.