Our CRO audit maps your funnel from first visit to checkout and shows exactly where your Shopify store loses sales. Find out exactly why your Shopify store is not converting. Our CRO audit covers the full purchase funnel from landing page to checkout, with a prioritized action plan ranked by revenue impact.
Most visitors to any online store leave without buying. A CRO audit identifies exactly where they drop off, why they leave and what needs to change. Without this data, CRO improvements are guesswork.
Our Shopify CRO audit reviews your store in four stages:
Conversion funnel audit from landing page to purchase.
Heatmaps and session recordings on key pages.
Mobile and desktop checked page by page.
Fixes ranked by revenue impact.
Our CRO audit checklist covers every step of the funnel:
A conversion rate optimization audit like this is the base for an ecommerce CRO audit plan. A website conversion audit finds the leaks; a conversion audit plan says what to fix first.
| Finding | Impact | Fix |
|---|---|---|
| Shipping cost first shown at checkout | Checkout drop-off | Show cost or threshold on product and cart |
| Reviews hidden below the fold | Lower add-to-cart | Move rating near the title |
| Mobile menu hides key collections | Shoppers cannot find products | Simplify navigation |
| GA4 counts purchases twice | Wrong decisions | Fix tracking first |
These are example findings, not a real client. Each conversion rate audit ends with a ranked plan you can act on.
| Free review | Paid audit | |
|---|---|---|
| Depth | Quick look at key pages | Full funnel, data and recordings |
| Output | A few quick wins | Ranked action plan |
| Best for | Deciding if CRO is worth it | Planning real changes |
Most CRO audits we run start with the free review. A conversion optimization audit or Shopify conversion rate optimization audit should always end with clear priorities. See our Shopify conversion rate optimization.
A fixed fee based on store size, quoted after the free review.
Full conversion rate audit
One-time fee
Audit plus monthly optimization
/month, 3-month min
Full CRO program
/month, 3-month min
Tell us about your store and conversion goals. We reply within 24 hours.
The full purchase funnel: homepage, collection pages, product pages, cart and checkout. We analyze traffic sources, device breakdown, funnel drop-off points, heatmap data, session recordings, trust signals and copywriting. The output is a written report with every finding and a prioritized action plan.
5 business days. We deliver a written report, an action plan prioritized by estimated revenue impact and a 30-minute debrief call.
It depends heavily on your products, prices and traffic sources, so a single average is misleading. We benchmark your store against your own history, traffic source and product category.
We need access to Google Analytics 4, Shopify Analytics and ideally a heatmap tool such as Hotjar or Microsoft Clarity. If you do not have heatmap data, we install Clarity free and collect 2-3 days of data before auditing.
The top three: (1) Product page lacks sufficient trust signals (no reviews, no guarantees, poor product photography). (2) Checkout friction (too many steps, unexpected shipping cost reveal). (3) Mobile UX issues on product pages (CTA below fold, images too small, slow load).
A review of your store's data and pages that finds why visitors do not buy and ranks the fixes by expected impact.
It depends on store size and how much data you have. We quote a fixed fee after a free review.
A free review spots a few quick wins. A paid audit covers the full funnel with data and recordings, and gives a ranked action plan.