More visitors adding to cart and fewer bouncing. We optimise Shopify product pages for conversion: layout, trust signals, copy, imagery and CTA placement based on data, not guesswork.
The product page is the highest-stakes page in your store. Visitors with purchase intent land here and either add to cart or leave. Layout, trust signals, copy clarity, imagery quality and CTA prominence all directly influence the add-to-cart rate. Most Shopify product pages are underoptimised.
Current product page analysed: heatmap review, session recordings, add-to-cart rate, bounce rate by traffic source.
Specific recommendations written for layout, copy, trust signals, imagery, CTA and mobile experience.
Changes implemented in Shopify theme. Copy rewritten. Trust elements added. CTA tested.
Add-to-cart rate measured before and after. A/B test run for major changes.
Product page audit and plan
One-time fee
Optimisation plus monthly testing
/month, 3-month min
Full product page CRO programme
/month, 3-month min
Tell us about your store and conversion goals. We reply within 24 hours.
Benchmark: 5-8% for cold traffic, 8-15% for warm or branded traffic. Well-optimised product pages with high-trust products can reach 15-25%. We assess your current rate and benchmark it against your traffic source and product category.
For most stores: improving above-the-fold trust signals. Specifically, showing star rating with review count, a clear money-back guarantee and delivery expectation within the first screen view. These typically produce 10-25% add-to-cart improvement.
Both but in the right order. The first 50-100 words should be conversion-focused: the key benefit, who it is for and what makes it different. SEO keyword density comes after that. We write product copy that serves both objectives.
Variant selectors (colour, size) significantly affect conversion. We optimise: clear swatch labelling, out-of-stock management (greyed not hidden), variant pricing display and variant imagery switching. These changes alone can lift ATC rate by 10-20%.
We optimise existing pages first via copy changes, section reordering and element additions. A full rebuild is only recommended when the current template structure prevents the changes needed.