Our Shopify SEO audit is a full technical, on-page and content review of your store, run by a Shopify SEO expert. A comprehensive technical and on-page SEO audit built specifically for Shopify. We surface every issue killing your rankings — duplicate content, crawl errors, missing schema, thin pages — and deliver a prioritized action plan your team can execute immediately.
SEO audit definition: a structured review of how well search engines can crawl, understand and rank your store. We follow SEO auditing fundamentals in a fixed order, so nothing is missed.
Read-only access to Search Console and Analytics, then a baseline of rankings, traffic and indexed pages.
We crawl every product, collection, page and blog URL the way Google does and log each issue.
We compare your keywords and pages with the 3 stores that outrank you.
A prioritized plan, ordered by revenue impact, walked through on a 45-minute call.
Unlike generic ecommerce SEO audits, this Shopify SEO expert audit is built around Shopify's URL structure, apps and themes. Every report includes:
Think of the audit as an ecommerce SEO checklist applied to your actual store. Our Shopify SEO checklist has more than 100 points across three areas:
| Area | What we check |
|---|---|
| Technical | Crawling and indexing, canonical tags, duplicate product URLs, redirects and 404s, XML sitemap, robots.txt, structured data, Core Web Vitals |
| On-page | Title tags, meta descriptions, headings, keyword targeting per page, internal links, image alt text |
| Content | Thin or missing collection copy, duplicate product descriptions, keyword cannibalization, blog gaps against competitors |
Every finding comes with a short technical SEO audit guide for your developer: what is wrong, why it matters and exactly how to fix it on Shopify.
An ecommerce SEO site audit tends to surface the same patterns. Here is what a typical report looks like (example findings, not a real client):
| Finding | Impact | Fix | Priority |
|---|---|---|---|
| Product links point to /collections/…/products/… URLs | Crawl budget spent on duplicate URLs | Edit the theme so product links use the /products/ URL | High |
| 38% of products have no meta description | Weak click-through from search | Write unique descriptions, starting with best sellers | High |
| Collection pages have no intro copy | Collections rank for nothing | Add 100–200 words of unique copy per key collection | Medium |
| Deleted products return 404 with no redirect | Lost links and rankings | 301 redirect each to the closest live product or collection | Medium |
| No review data in Product schema | No star ratings in results | Connect the reviews app to Product schema | Low |
The plan shows you how to improve SEO audit results quickly: fix the high-priority items first, then re-crawl to confirm each one is resolved.
Every audit includes a 45-minute debrief call. We quote a fixed price based on the size of your store, the number of products and the markets you sell in.
Tell us about your store. We reply within 24 hours with a tailored proposal.
A Shopify SEO audit covers technical SEO (crawl errors, site speed, canonical tags, duplicate content), on-page SEO (title tags, meta descriptions, headings, content), schema markup, internal linking, Core Web Vitals and a competitor gap analysis. You receive a prioritized action plan with every fix explained.
The Starter Audit is delivered within 48 hours of receiving access. The Growth Audit takes up to 72 hours. Complex enterprise stores may require an additional 24 hours.
We need read-only access to your Google Search Console and Google Analytics accounts. Shopify admin access is not required for most audits, though it helps us confirm technical settings.
Yes — if you'd like us to implement the fixes, we offer SEO implementation as a standalone service or as part of a monthly SEO plan.
For stores investing in SEO, we recommend a full audit every 6 months and a lighter technical review monthly. Our monthly SEO packages include a rolling audit as standard.
An SEO audit is a health check of your website for search engines. It finds what stops pages from being crawled, indexed and ranked, and lists the fixes in order of impact.
It depends on the size of the store, the number of products and how many markets you sell in. We quote a fixed price after a short call, and the debrief call is always included.