Our SEO migration services protect your rankings when you move to Shopify, with every old URL mapped and redirected before launch. Platform migrations are one of the highest-risk SEO events a store can undergo. Without a proper SEO migration strategy, moving to Shopify can wipe out years of organic rankings overnight. We plan and execute every step of the migration — redirects, canonical tags, sitemap resubmission, and post-launch monitoring — so your traffic arrives intact.
Every SEO migration plan we run follows four phases, from the first crawl to recovery after launch. Unlike generic SEO website migration services, ours is built around Shopify's fixed URL structure.
Crawl the old site and record rankings, traffic and backlinks.
Every old URL matched to the best new Shopify URL.
301 redirects imported and tested before go-live.
Daily checks for 30 days, then weekly until traffic recovers.
Site migration and SEO go wrong when URLs change without redirects. Shopify uses fixed paths, so almost every URL changes when you move:
| Old URL | New Shopify URL |
|---|---|
| /shop/running-shoes.html | /collections/running-shoes |
| /product/trail-runner-x | /products/trail-runner-x |
| /about-us.php | /pages/about-us |
| /blog/2023/05/shoe-guide | /blogs/news/shoe-guide |
We import redirects in bulk with Shopify's URL redirects tool. Shopify only applies a redirect when the old path no longer exists, so we test every one after launch.
Our migration SEO checklist, the same ecommerce site migration checklist we use on every project:
Ecommerce platform migration SEO also means checking SEO considerations for e-commerce site migration that are easy to miss: filter URLs, pagination and customer account pages.
These are the essential tools for SEO migration validation: a crawler to test redirects, Google Search Console for indexing and errors, GA4 for traffic, and rank tracking for keywords. We run them daily for the first month.
This page works as a short SEO site migration guide. If you need a full ecommerce website migration service, moving products, customers and orders too, see our Shopify store migration service.
Our website migration SEO services are a fixed-price project based on the number of URLs and the platform you are moving from. We quote after a short call.
Tell us about your store. We reply within 24 hours with a tailored proposal.
The key steps are: (1) audit all existing URLs and their rankings before migration; (2) create a complete 301 redirect map covering every URL change; (3) set up canonical tags correctly in Shopify; (4) configure sitemap and robots.txt; (5) update internal links; (6) resubmit sitemaps to Google Search Console post-launch; (7) monitor rankings and crawl errors for 90 days.
A small store migration (under 500 URLs) takes 5–7 business days. A growth store migration (500–5,000 URLs) takes 2–3 weeks. Enterprise migrations (5,000+ URLs) take 4–8 weeks depending on complexity. All timelines include thorough pre-migration preparation.
We migrate from all major ecommerce platforms to Shopify including: WooCommerce, Magento, BigCommerce, Squarespace, Wix, Volusion, PrestaShop, OpenCart, and custom-built platforms. We also handle Shopify-to-Shopify migrations for store consolidations or rebrands.
Yes — if your migration has already happened and you've lost traffic, we offer post-migration recovery services. We audit the damage, fix technical issues, rebuild the redirect structure, and implement a recovery plan. However, recovery takes longer than prevention — typically 3–6 months.
A small, temporary traffic dip (5–15%) is normal during any platform migration as Google recrawls and reindexes your site. With proper migration planning, this resolves within 4–8 weeks. Without proper planning, losses can be permanent.
Not if it is done properly. A small dip for a few weeks is normal, but with full URL mapping and 301 redirects most stores recover. The website migration SEO impact is worst when redirects are missing.
You add them in Shopify's URL redirects tool, one by one or by CSV import. They only apply when the old path no longer exists on the new store.
It can for a while. Redirect every old URL to its new match, update Search Console with a change of address and keep the old domain active.