Platform migrations are one of the highest-risk SEO events a store can undergo. Without a proper SEO migration strategy, moving to Shopify can wipe out years of organic rankings overnight. We plan and execute every step of the migration — redirects, canonical tags, sitemap resubmission, and post-launch monitoring — so your traffic arrives intact.
When you migrate to Shopify without a proper SEO strategy, Google sees new URLs, missing redirects, changed canonical tags, and an altered site structure. The result is that all the ranking authority built on your old platform evaporates — sometimes permanently.
We've audited migrations that lost 80% of organic traffic in the first month. Every one of those disasters was preventable with proper pre-migration planning. Our migration service ensures your organic channel arrives on Shopify fully intact.
Every URL that changes without a 301 redirect from the old URL to the new one represents a permanent loss of ranking authority. A typical migration changes hundreds or thousands of URLs — each one needs a correct redirect.
Googlebot will crawl your migrated site rapidly in the weeks after launch. Crawl errors, broken redirects, and canonical mismatches get discovered and processed quickly — making early mistakes very costly.
Sites that lose rankings in a migration often don't recover for 6–12 months, even after the technical issues are fixed. Prevention is dramatically cheaper than recovery.
90-day comparison after Shopify SEO Migration
Real client data. Individual results vary based on niche competitiveness and starting point.
A proven, transparent process refined across 500+ Shopify projects.
We audit your current site — crawling all indexable URLs, documenting rankings, backlink profile, and traffic by URL — creating the baseline we protect throughout migration.
We map every URL change from old platform to Shopify, creating a comprehensive 301 redirect file that preserves link equity and eliminates 404 errors post-launch.
We oversee the migration launch — verifying redirects fire correctly, checking canonical tags, updating internal links, resubmitting sitemaps, and monitoring for crawl errors in real time.
For 90 days post-launch we monitor rankings, crawl errors, indexation rates, and organic traffic — fixing any issues that emerge before they compound into lasting ranking losses.
No hidden extras. No upsells. Everything listed below is included in the service.
Migration pricing is based on store size. All options include 90-day post-launch monitoring.
Tell us about your Shopify store and we'll walk you through exactly what we'd do, what it would cost, and what results you can realistically expect. Zero pressure.
We reply within 2 hours during business hours. No spam, no pressure.
Everything you need to know about Shopify SEO Migration.
The key steps are: (1) audit all existing URLs and their rankings before migration; (2) create a complete 301 redirect map covering every URL change; (3) set up canonical tags correctly in Shopify; (4) configure sitemap and robots.txt; (5) update internal links; (6) resubmit sitemaps to Google Search Console post-launch; (7) monitor rankings and crawl errors for 90 days.
A small store migration (under 500 URLs) takes 5–7 business days. A growth store migration (500–5,000 URLs) takes 2–3 weeks. Enterprise migrations (5,000+ URLs) take 4–8 weeks depending on complexity. All timelines include thorough pre-migration preparation.
We migrate from all major ecommerce platforms to Shopify including: WooCommerce, Magento, BigCommerce, Squarespace, Wix, Volusion, PrestaShop, OpenCart, and custom-built platforms. We also handle Shopify-to-Shopify migrations for store consolidations or rebrands.
Yes — if your migration has already happened and you've lost traffic, we offer post-migration recovery services. We audit the damage, fix technical issues, rebuild the redirect structure, and implement a recovery plan. However, recovery takes longer than prevention — typically 3–6 months.
A small, temporary traffic dip (5–15%) is normal during any platform migration as Google recrawls and reindexes your site. With proper migration planning, this resolves within 4–8 weeks. Without proper planning, losses can be permanent.
Each service works better alongside the others — see what fits your goals.