Google's Core Web Vitals are a confirmed ranking factor. Slow Shopify stores — heavy apps, unoptimised images, render-blocking scripts — suffer ranking penalties and high bounce rates that kill conversions. We fix every speed issue that's suppressing your rankings and costing you sales.
Full technical and on-page audit covering crawl errors, site speed, canonical issues, keyword gaps and competitor benchmarks.
Priority-ranked action plan built around your revenue goals — quick wins first, then long-term authority-building initiatives.
We implement all fixes: titles, meta, schema, internal links, page speed improvements and structured data.
Monthly ranking and traffic reports. Strategy adjusted based on what moves the needle, not vanity metrics.
One-time speed optimisation with 30-day post-fix monitoring. Ongoing monitoring in monthly SEO packages.
Tell us about your store. We reply within 24 hours with a tailored proposal.
Yes — Google's Core Web Vitals (LCP, INP, CLS) are confirmed ranking signals in Google's Page Experience system. Pages that fail Core Web Vitals thresholds are ranked below passing pages for identical queries. Page speed also affects bounce rate, which influences rankings indirectly through user engagement signals.
A score of 85+ on mobile is a strong target for Shopify stores. Most default Shopify themes score 30–50 on mobile before optimisation. After our speed optimisation, most stores reach 80–97. The specific impact on rankings depends more on Core Web Vitals pass/fail status than the raw score number.
The most impactful Core Web Vitals improvements on Shopify are: (1) image optimisation — compressing images and converting to WebP to improve LCP; (2) JavaScript deferral — fixing render-blocking scripts to improve INP; (3) layout stability fixes — eliminating elements that shift on load to improve CLS; (4) font optimisation — preloading web fonts to prevent text shift.
Speed optimisation involves code-level changes to your theme and adjustments to how apps load their scripts. We always work on a theme duplicate before going live, and test all changes thoroughly before deployment. Functionality is never compromised — only performance improved.
The average improvement across our speed projects is +52 points on mobile PageSpeed. Stores that start with scores of 20–45 typically reach 85–97 after optimisation. The exact improvement depends on your starting point — stores with more apps and unoptimised images tend to see the largest gains.