Shopify has well-documented technical SEO issues — duplicate product URLs, canonical tag conflicts, inefficient site architecture, and Core Web Vitals problems. We find and fix every one of them so your on-page optimisation and content actually translate into rankings.
Full technical and on-page audit covering crawl errors, site speed, canonical issues, keyword gaps and competitor benchmarks.
Priority-ranked action plan built around your revenue goals — quick wins first, then long-term authority-building initiatives.
We implement all fixes: titles, meta, schema, internal links, page speed improvements and structured data.
Monthly ranking and traffic reports. Strategy adjusted based on what moves the needle, not vanity metrics.
Technical SEO sprint is a one-time service. Ongoing monitoring included in all monthly SEO packages.
Tell us about your store. We reply within 24 hours with a tailored proposal.
The most common technical SEO issues on Shopify include: duplicate content from product variant URLs, improper canonical tags, crawl budget waste from tag and filter pages, missing or misconfigured structured data, slow page speed from unoptimised apps and themes, and redirect chains from app installations.
Yes. Shopify generates duplicate URLs for product variants (e.g., /products/t-shirt and /products/t-shirt?variant=123). Without canonical tags pointing to the main product URL, Google treats these as separate duplicate pages, splitting ranking authority and suppressing rankings.
A technical SEO sprint is a focused, one-time engagement where we identify and implement all critical technical fixes on your Shopify store. It covers canonical tags, robots.txt, sitemap, redirects, schema and page speed. Delivered within 5 business days.
Core Web Vitals (LCP, INP, CLS) are a Google ranking factor. Poor scores directly impact rankings. Our technical SEO work includes image optimisation, code minification, app audit, and lazy loading implementation to improve Core Web Vitals scores.
Yes — technical SEO implementation requires Shopify admin access to update theme code, robots.txt, and meta settings. We work with a collaborator account and document every change made.