Why load images a user hasn't scrolled to yet? Lazy loading defers off-screen content until it's needed — cutting initial page weight by 40–70% and dramatically improving first load times and Core Web Vitals scores.
We run a full Lighthouse and Core Web Vitals audit to benchmark your store and pinpoint every performance bottleneck.
Every issue ranked by impact. We share a clear plan before touching a single line of code so you know exactly what will change.
Our engineers implement fixes: image compression, code minification, lazy loading, CDN configuration and app bloat removal.
Before and after scores documented. We verify all Core Web Vitals pass Google thresholds and deliver a full written report.
Choose the package that fits your needs. No hidden fees. All prices ex. VAT.
Custom scope? Request a bespoke quote — we'll scope it exactly to your needs.
Tell us about your store. We reply within 24 hours with a tailored proposal.
Lazy loading delays the loading of images, videos and other resources until they're about to enter the user's viewport (visible screen area). This means the browser only downloads what's needed for the current view, making the initial page load much faster.
Modern Shopify themes use `loading='lazy'` on most images, but implementation is often incomplete — hero images may be lazy loaded (wrong — they should be eager), below-fold images may not be lazy loaded at all, and third-party widgets rarely are. We audit and fix the full implementation.
Yes — if applied incorrectly to above-the-fold images. Your hero image should never be lazy loaded. We ensure critical above-fold images are always eager-loaded or preloaded.
Yes, and it's especially impactful on mobile where bandwidth is limited and scrolling behaviour means users rarely see below-fold content immediately.
Product images on collection pages, review section content, below-fold banners, embedded videos, Instagram feeds and chat widgets.