Our custom Shopify development builds the storefront features your theme and apps cannot do, coded directly into your store. Build the functionality your store needs but no app provides. Custom product configurators, bundle builders, loyalty mechanics, gifting features and more — built in Liquid, JS and Shopify APIs.
Our custom Shopify development services cover four kinds of work, all built in your theme or with the Shopify developer API.
Bundle builders, configurators and personalization tools.
Custom flows on top of subscription and loyalty apps.
Wholesale pricing, quick order forms and account-based rules.
Cart rules, metafield-driven content and API-powered features.
Shopify custom development is the answer when an app is close but not quite right. Examples of what we build:
| Feature | Before | After |
|---|---|---|
| Bundle builder | Customers add items one by one | Build-a-box page with live pricing |
| Product configurator | Options spread across many products | One page with step-by-step choices |
| Subscription page | Generic app widget | A branded subscribe-and-save flow |
| B2B quick order | Wholesale buyers order through email | A quick order form with account pricing |
Shopify subscription commerce features come from apps; we design the customer-facing part so it matches your store. As B2B Shopify customization experts, we also build wholesale portals.
Some features come with your plan, and some need Shopify Plus. Shopify Plus features include checkout extensions, Shopify Functions and B2B tools; see our Shopify Plus development page. Custom Shopify Plus development uses those tools when your plan allows it.
Shopify headless commerce features, such as a fully custom front end, are a different route; we cover them on our headless page. For most stores, custom Shopify development inside the theme is faster and cheaper.
Our Shopify custom development services are priced per feature, and our Shopify development service includes documentation so your team knows how it works.
Every feature is scoped and priced before work starts. Book a free call for a fixed quote.
Simple feature, up to 20 hrs dev
One-time fee
Complex feature, up to 50 hrs dev
One-time fee
Multi-feature sprint, unlimited scope
One-time fee
Tell us about your store. We reply within 24 hours with a tailored proposal.
Custom product configurators, bundle builders, gift messaging flows, loyalty point displays, custom subscription logic, B2B quote request forms and unique cart mechanics.
No — custom theme code is faster. Apps load in iframes, inject third-party JS and add HTTP requests. Native theme code runs inline with zero additional load.
Yes. We build bundle builders that handle quantity rules, discount logic, cart attribute storage and variant selection — all in native Liquid/JS, not an app.
No. Everything is hand-coded in Shopify Liquid and vanilla JS. No third-party page builders — they add technical debt and break on Shopify updates.
Yes. We offer a monthly development retainer for ongoing feature requests, maintenance and new functionality.
Yes. With custom Liquid, JavaScript and Shopify's APIs we can add almost any storefront feature, and Shopify Plus unlocks checkout and pricing logic too.
It depends on the size of the feature. We write a short spec and give you a fixed price before any work starts.
Checkout UI extensions on the information and payment steps, native B2B with company accounts, expansion stores and some Shopify Functions need Plus. Most storefront features work on any plan.
Yes. We build configurators that walk shoppers through options step by step, with live pricing and images, and add the right items to the cart.