1 billion active users. A platform built for discovery. A shopping behaviour that converts faster than any other social channel. If your Shopify store isn't on TikTok with a real strategy, you're watching your competitors take sales that should be yours every single day.
TikTok's algorithm doesn't care how many followers you have — it rewards great content with massive organic reach regardless of account size. A single well-crafted video can generate tens of thousands of product page visits overnight. But most Shopify stores either aren't on TikTok at all, or are posting inconsistently with no ad strategy — handing the entire TikTok audience to competitors who are.
The result? You're invisible on the platform where your buyers are spending an average of 95 minutes per day — and your competitors are growing brand recognition, audience trust and sales while you're stuck relying on paid channels that get more expensive every month.
Uploading videos when you feel like it — without hook-optimised scripts, trend alignment, a content calendar or a funnel strategy — produces sporadic views and zero attributable revenue regardless of how good your product is.
TikTok Ads live and die on creative quality. Without a systematic approach to hook testing, creative rotation and fatigue management, ad performance degrades rapidly — often within 3–5 days of launch — leaving you with rising CPAs and falling ROAS.
TikTok Shop removes the biggest conversion barrier in social commerce — the link-in-bio click. Buyers can purchase directly within TikTok without leaving the app. Stores not using TikTok Shop are losing the platform's fastest-growing and highest-converting sales channel entirely.
GlowLab Skincare — 90-day TikTok marketing sprint
From building your TikTok strategy and account from scratch to running full-funnel ad campaigns, TikTok Shop and influencer programmes — we manage every dimension of TikTok growth for Shopify stores.
Posting on TikTok without a strategy is the fastest way to burn creative energy and budget with nothing to show for it. Success on TikTok requires a documented plan that connects your product catalogue to trending content formats, maps your campaign goals to the right TikTok ad objectives, builds a content calendar around your sales peaks and defines exactly how TikTok fits into your wider ecommerce growth funnel. We build that plan for you — before a single video is filmed or a single pound is spent.
We map your entire TikTok presence across the three campaign objectives that matter for ecommerce — Awareness (reach and views), Consideration (traffic and product page visits) and Conversion (purchases and TikTok Shop orders). Each funnel stage gets its own content format, ad type, audience targeting layer and performance KPI — so every piece of content has a defined role in driving revenue.
TikTok rewards timeliness — trending sounds, viral formats and seasonal moments can amplify organic reach by 10–50x for stores that capitalise on them. We build a 12-month TikTok content calendar aligned to your commercial events, product launches, seasonal peaks and TikTok's own trend cycles — ensuring your brand is always on-trend and your best content drops at the highest-impact moments.
Different TikTok objectives optimise for fundamentally different outcomes — and choosing the wrong campaign objective is one of the most common and expensive mistakes in TikTok Ads. We define the right objective for every campaign based on your product type, audience awareness level and funnel stage — and set KPI benchmarks for CTR, CPA, ROAS and engagement rate before any spend begins.
Full-funnel plan + 90-day TikTok growth roadmap
Your TikTok profile is the first thing potential customers see when they click through from a video — and a poorly optimised profile destroys the trust and purchase intent your content just built. Beyond the visual profile, your TikTok Business Account setup includes the technical infrastructure that makes everything else work: the TikTok Pixel for conversion tracking, the Shopify integration for TikTok Shop and the Ads Manager configuration that enables full campaign management. We build the complete account infrastructure correctly from day one.
We create and configure your TikTok Business Account — optimising your profile name for keyword discoverability, writing a conversion-focused bio, setting your profile photo and cover image to brand standards, and configuring your link-in-bio to direct traffic to your highest-converting Shopify landing page or TikTok Shop storefront.
The TikTok Pixel is essential for TikTok Ads — without it, your campaigns cannot track purchases, optimise for conversion events or build retargeting audiences from website visitors. We install the TikTok Pixel on your Shopify store via the TikTok for Business Shopify app, configure all standard events (ViewContent, AddToCart, InitiateCheckout, Purchase), verify tracking accuracy and test every event before any ad spend begins.
We configure the complete Shopify–TikTok integration — connecting TikTok for Business to your Shopify store, syncing your product catalogue for TikTok Shopping ads, enabling the TikTok sales channel and verifying that product feed data (images, prices, availability) is accurate and properly formatted for TikTok's ad creative system.
Full account build + Pixel + Shopify integration
TikTok is a creative-first platform — and the quality of your video content determines everything: your organic reach, your ad performance, your brand perception and ultimately your sales. Generic, polished-looking brand content performs poorly on TikTok. Native-feeling, hook-driven, trend-aligned UGC-style videos are what the algorithm rewards and what buyers actually watch. We create the complete spectrum of TikTok content your Shopify store needs — from scroll-stopping product demos to trending format executions and hook-optimised ad creatives.
The first 2–3 seconds of every TikTok video determine whether it gets watched or scrolled past — and hooks that fail lose 70–80% of viewers before the product is even shown. We script every video with a tested hook framework — pattern interrupts, curiosity gaps, bold claims and problem-agitation openers — paired with product demos, unboxings, tutorials and before/after transformations that hold attention through to the CTA.
TikTok trends — viral sounds, popular formats, duet chains and challenge templates — provide a ready-made audience that's already engaged with a content format. We monitor trending content daily, identify the trends that align with your product category and brand voice, and produce branded executions of trending formats before the trend peaks — maximising organic reach without compromising brand consistency.
Every video we produce includes a written script with hook, body and CTA mapped to the specific content goal — whether that's driving profile visits, product page clicks or TikTok Shop purchases. Captions are written for keyword discoverability, engagement hooks and share intent. CTAs are A/B tested across placement, wording and urgency framing to maximise click-through to your Shopify store.
Hook-optimised videos, scripts & trend executions
TikTok Ads give your content guaranteed reach — regardless of your account's follower count — and place your products directly in front of audiences who are already primed to discover and buy new products. But TikTok Ads structured incorrectly will deplete your budget in hours on irrelevant audiences. Campaign objective mismatches, poor budget pacing, wrong bidding strategies and untested creative all result in wasted spend rather than profitable revenue. We structure, launch and manage every TikTok campaign from the Ads Manager account level down to individual ad sets and creatives.
We structure TikTok campaigns in a three-tier funnel — Awareness campaigns for reach and brand discovery, Consideration campaigns for traffic and product page engagement, and Conversion campaigns for purchases and TikTok Shop orders. Each tier targets the appropriate audience, uses the correct objective and creative format, and has its own KPI benchmarks — ensuring no budget is wasted pushing conversion-focused ads to cold audiences who don't know your brand yet.
TikTok's ad performance degrades fast — winning creative from week one may be fatigued by week three. We run systematic A/B tests across every creative variable — opening hook, video style, caption copy, CTA placement and wording — ensuring you always have fresh winning creative ready to replace fatiguing ads before performance drops. Creative testing is built into every campaign's management cadence.
TikTok Ads Manager offers multiple bidding strategies — Cost Cap, Bid Cap, Lowest Cost and Value Optimisation — and the right choice depends entirely on your campaign's conversion data maturity, target CPA and scaling objective. We select and configure the correct bidding strategy for each campaign, manage daily budget pacing, and make the manual adjustments TikTok's automated systems miss — keeping your ROAS above target as spend scales.
Full-funnel campaigns built, launched & optimised
TikTok's targeting capabilities have matured significantly — giving Shopify brands access to interest-based audiences, custom audiences built from first-party data and lookalike audiences modelled on your best customers. The highest-ROAS campaigns on TikTok consistently come from retargeting — showing product-specific ads to people who have already visited your store, watched your videos or abandoned a cart. We build, segment and continuously optimise every audience layer to maximise the efficiency of every pound of your TikTok Ads budget.
We build TikTok custom audiences from every high-value data source available — website visitor lists segmented by page visited and engagement depth, TikTok video viewer audiences segmented by watch percentage, profile visitor lists and Customer File audiences uploaded from your Shopify customer database. Each audience segment receives tailored ad creative and messaging matched to their specific level of brand familiarity.
TikTok's Lookalike Audiences identify users who share behavioural and demographic profiles with your highest-value customer segments — existing buyers, high-value cart abandoners, top video viewers or email subscribers. We configure lookalike audiences at 1%, 2% and 5% similarity tiers, test each tier's performance against your prospecting cost targets and scale budgets on the tiers delivering the strongest purchase rates.
Cart abandoner retargeting campaigns on TikTok consistently deliver the highest ROAS in any account — because they target people who were already on your checkout page. We build TikTok retargeting campaigns for cart abandoners, product page viewers, initiate-checkout visitors and past purchasers — each with creative specifically designed for the behaviour that triggered the audience segment, maximising the probability of completing the purchase.
Sell directly inside TikTok — zero friction for your buyers
TikTok Shop is the most significant shift in social commerce since Instagram Shopping — and for Shopify brands with visually compelling products, it represents an entirely new revenue channel that removes every friction point between discovery and purchase. Instead of sending viewers to a link in bio, TikTok Shop lets buyers add your products to a TikTok cart and check out without ever leaving the app. We handle the complete TikTok Shop setup, Shopify catalogue integration and dynamic Shopping ad configuration so your products are purchasable everywhere your content reaches.
We open and configure your TikTok Shop seller account, verify your business details, connect the Shopify TikTok for Business integration and sync your complete product catalogue — ensuring every product's title, description, price, images and variants are correctly mapped to TikTok's product database. Product feed quality directly determines your eligibility for TikTok's Shopping ad formats and organic product tagging.
We configure product tagging in your organic TikTok videos — allowing viewers to tap a product card directly within your content and add it to their TikTok cart without leaving the video. We also set up TikTok LIVE Shopping capabilities so you can host live selling events where products are shoppable in real time — a format that consistently generates 5–10x the conversion rate of standard video content on the platform.
TikTok's Video Shopping Ads (VSA) and Catalogue Ads automatically pull products from your TikTok Shop catalogue and pair them with video creative — showing the most relevant products to each viewer based on their browsing and purchase behaviour. We set up and manage Shopping campaigns with dynamic product feeds, audience-specific creative rotation and ROAS-optimised bidding — running Shopping ads that scale revenue automatically as your catalogue grows.
Full Shop setup + dynamic ads + LIVE selling
TikTok's most powerful distribution channel isn't paid ads — it's creator content. A single well-matched creator posting about your product can generate tens of thousands of product page visits, thousands of new followers and hundreds of sales in 24 hours. But influencer marketing without a defined brief, performance tracking framework and creator vetting process consistently wastes budget on the wrong creators with the wrong audiences. We manage the complete influencer marketing process for Shopify brands — from creator identification and outreach to content approval and ROI tracking.
We identify TikTok creators whose audience demographic, content niche and engagement rate align with your product and target customer — analysing follower authenticity, average views per post, audience location distribution, engagement rate benchmarks and past brand collaboration performance. We avoid vanity metrics — a creator with 50K highly engaged niche followers will consistently outperform a 500K follower account with low engagement for Shopify conversion goals.
We manage the complete influencer outreach process — crafting personalised pitch emails, handling rate negotiation, briefing creators on product positioning, content requirements and FTC disclosure obligations, coordinating product sampling logistics and managing revision requests. You receive a single campaign brief approval, and we handle every creator communication from initial contact through to content delivery and performance review.
We create detailed creator briefs — hook suggestions, key product messaging points, required CTAs, TikTok Shop product link instructions and brand guideline requirements — that guide creators toward high-performing content while preserving the authentic, native feel that TikTok audiences respond to. Every sponsored post is tracked for views, engagement, link clicks, TikTok Shop add-to-carts and attributable purchases — giving you a clear CPM, CPA and ROI for every creator relationship.
Vetted creators, managed outreach & full ROI tracking
Data without interpretation is just noise. TikTok Ads Manager generates hundreds of metrics — but most Shopify brands are either ignoring them entirely or focusing on the wrong ones. Vanity metrics like impressions and follower counts feel good but don't pay bills. We build a reporting framework focused exclusively on the metrics that drive revenue decisions — CTR, CPA, ROAS, audience engagement depth and creative fatigue signals — and deliver a clear monthly performance report that tells you exactly what's working, what isn't and what to do next.
We configure a custom performance dashboard tracking the metrics that matter for every active campaign — Click-Through Rate by creative, Cost Per Click by audience, Cost Per Acquisition by campaign objective, Return on Ad Spend by product category and video completion rate by content format. Every metric is segmented by campaign, ad group and individual creative — giving you granular visibility into exactly where your TikTok budget is generating the highest returns.
We analyse TikTok audience engagement at a depth that reveals genuine purchase intent signals — average watch percentage by creative type, profile visit rate by video format, sound-on completion rate versus sound-off scrolling, comment sentiment analysis and save rate as a purchase-intent proxy. These deeper engagement signals predict conversion performance before a significant budget has been spent — allowing earlier creative decisions and faster optimisation cycles.
Every monthly performance report includes a prioritised set of actionable recommendations — creatives to scale, audiences to expand, campaigns to pause, new content angles to test and budget reallocation opportunities identified from the previous month's performance data. We don't just report what happened — we tell you exactly what to do about it and implement the highest-impact changes before the next reporting period begins.
Revenue-focused dashboard + monthly action report
TikTok is the only social platform where trending content can organically reach millions of non-followers within 24 hours — regardless of account age or follower count. But trends on TikTok have a lifespan measured in days, not weeks. Brands that spot and execute on a trend at its peak generate explosive reach. Brands that post the same trend three weeks later generate nothing. We monitor TikTok's trending landscape daily — identifying the sounds, formats and hashtag clusters that align with your product niche, and executing branded versions of each trend before the organic reach window closes.
We monitor TikTok's Discover page, Creative Center trend data, For You Page patterns and competitor content daily — identifying the trending sounds, video format templates, caption structures and visual styles currently receiving disproportionate algorithmic amplification. We filter every trend for brand-relevance before recommending execution, so you're never posting a trend that doesn't connect your product to the viewer's intent.
TikTok hashtags serve two distinct functions — broad viral hashtags drive discovery from mass audiences, while niche hashtags surface content to highly targeted communities with higher purchase intent. We build a hashtag strategy combining high-volume trending tags, mid-tier category tags and niche product-specific tags — testing different combinations per content type and analysing which hashtag clusters drive the highest rates of profile visits and product page clicks for your specific store.
TikTok content performance is heavily influenced by posting time — the first 30–60 minutes of a post's life determine whether the algorithm amplifies it to a wider audience. We analyse your account's audience activity data to identify peak engagement windows, schedule trend-based content to publish at maximum-reach times and coordinate content drops around TikTok platform events, trending challenges and seasonal cultural moments that concentrate audience attention.
Daily trend monitoring + peak scheduling + hashtag testing
TikTok ad performance decays faster than any other platform. Creative that delivers a 4x ROAS in week one may produce a 1.5x ROAS by week four as the same users see the same video repeatedly. The brands consistently hitting 5–8x ROAS on TikTok aren't doing anything magically different — they're just refreshing creative faster, testing more angles simultaneously and killing fatigued ads before they drag down account-level performance. We manage the complete creative optimisation cycle — from thumbnail and hook testing to scaling winning creatives and building replacement assets before performance drops.
The opening hook and first-frame thumbnail determine whether your ad gets watched or skipped — and even small hook variations can produce 200–400% differences in video completion rate and CTR. We run systematic hook testing frameworks — testing 3–5 hook variants simultaneously per campaign, measuring 2-second view rate, 6-second view rate and click-through rate for each variant, then allocating budget to the statistically significant winner within 48–72 hours of data collection.
When a campaign's CTR drops below benchmark, its CPA rises above target, or its frequency metric indicates audience fatigue, we don't increase the bid — we refresh the creative. We build replacement video ads in the same format as proven winners but with new hooks, new music, new visual openings or entirely new creative angles, restoring campaign performance without requiring budget increases or audience expansion.
When a creative achieves a statistically significant ROAS above your target across 3+ days of spend, we scale it — methodically increasing its budget in 20–30% increments to avoid triggering TikTok's learning phase reset, duplicating it into new audience sets to test reach expansion, and promoting top-performing organic videos as Spark Ads to leverage their existing social proof signals for higher CTR at lower CPM than standard in-feed ads.
Hook testing, fatigue detection & winner scaling
For Shopify brands with an in-house marketing team that needs strategic direction — or for merchants who want an expert on call for TikTok-specific challenges — our consulting and continuous optimisation service provides ongoing strategic guidance without full managed service fees. We join your existing marketing workflow as the TikTok specialist, reviewing campaigns, diagnosing performance issues, troubleshooting policy problems, identifying competitor opportunities and providing the actionable recommendations your team needs to keep improving ROAS month over month.
We provide ongoing strategic consultation through bi-weekly calls, a dedicated Slack channel for urgent questions and a monthly strategy document covering TikTok platform updates, algorithm changes, new ad format opportunities and recommended campaign adjustments. Whether you need a second opinion on a creative decision, advice on budget scaling or strategic direction for a product launch, you have a senior TikTok specialist available throughout every month of the engagement.
TikTok's ad policies are frequently misapplied — and ad disapprovals, account flags and payment holds can pause your entire revenue channel without warning. We handle all TikTok policy troubleshooting — rewriting disapproved creatives to comply with TikTok's guidelines, submitting formal appeals for incorrectly flagged ads, managing account health issues and establishing the account management best practices that reduce the probability of disruption to active campaigns.
We monitor your competitors' TikTok activity systematically — analysing their ad creative through TikTok's Creative Center and third-party spy tools, identifying their highest-performing content formats and hooks, tracking their TikTok Shop product offerings and promotions, and flagging new competitor entrants into your niche. Every competitor insight is delivered as a specific actionable recommendation — a creative angle to test, a format to replicate or a promotional strategy to counter.
Expert guidance, troubleshooting & competitor intelligence
No guesswork, no wasted time. Every Shopify brand we work with follows the same proven TikTok growth system — built from 200+ brand launches on the platform.
We audit your current TikTok presence, competitor landscape, product-content fit and ad account health — identifying the fastest revenue opportunities.
Day 1We build your custom TikTok strategy — content pillars, campaign architecture, audience targeting layers, TikTok Shop setup plan and 90-day revenue roadmap.
Days 2–3We create your first content batch, set up your TikTok Shop, install the Pixel, build your ad campaigns and configure all tracking before any spend begins.
Days 4–10Campaigns go live, organic content drops and we begin systematic creative testing — identifying winning hooks, audiences and creatives within the first 14 days.
Week 2Winners get scaled, underperformers get replaced and your TikTok revenue compounds month over month as audience data, creative learnings and Shop authority build.
Month 2+These results are from real Shopify clients managed by our TikTok team — not projections or industry averages.
Three tiers to match your stage and budget. Every package includes content creation, campaign management and TikTok Shop setup. Management fees are separate from your TikTok Ads budget.
Real metrics from real Shopify brands we manage on TikTok — not platform averages.
"Going from zero TikTok revenue to £31K a month in 90 days is something I genuinely didn't believe was possible. The content strategy and TikTok Shop setup made it real."
"One trending video, one week into the campaign, made £4,200 in TikTok Shop sales in two days. The team spotted the trend and executed it before anyone else. Unreal."
"The influencer programme was handled completely by the team — I just approved the brief. 340K new followers and a CPA under £19 on conversion campaigns. Exceptional work."
Most social media agencies treat TikTok as one platform among many — running the same generic playbook across every client regardless of product type, niche or audience. We are a Shopify-first TikTok agency. Every tactic we use, every creative format we test and every campaign structure we build has been refined across 200+ Shopify brand launches on TikTok.
We don't manage Instagram, Facebook or Google alongside TikTok. TikTok for Shopify is our entire focus — which means deeper platform knowledge, faster creative iteration and more relevant benchmarks than any generalist agency can provide.
Our content team writes scripts, produces videos and creates ad creative in-house — not through a network of freelancers. Faster turnaround, consistent brand voice and creative that's been built with TikTok's algorithm behaviour in mind from the first frame.
We report on revenue, ROAS, CPA and attributable Shopify orders — not impressions, reach or follower counts. Every monthly report tells you exactly what TikTok generated in revenue and what we're doing next month to increase it.
We ask for a 3-month minimum because TikTok results compound — the first month builds the foundation, the second tests and learns, the third starts scaling. After that, you stay because the results justify it — not because a contract forces you to.
If we don't generate measurable TikTok revenue for your Shopify store within the first 90 days of our engagement — content live, ads running and TikTok Shop active — we will continue working at no charge until we do. We back our work with this guarantee because we've never needed to activate it.
Everything Shopify merchants ask us before getting started on TikTok.
Our TikTok marketing management starts from £697/month for the Starter package (up to £3K ad spend), £1,397/month for Growth (up to £10K ad spend) and £2,497/month for Scale (unlimited ad spend). Management fees are separate from your TikTok Ads budget. One-time services like account setup and TikTok Shop integration start from £297.
Our Shopify clients average 3.6x ROAS on TikTok Ads across all campaign types. Visual product categories — beauty, fashion, home décor, gadgets and supplements — consistently see 4–7x ROAS when combined with strong UGC-style creative, TikTok Shop integration and a well-structured retargeting funnel. Results depend on product margin, niche competition and creative quality.
Yes — content creation is a core part of every package. We write scripts, produce short-form videos, create hook-optimised ad creatives and continuously refresh content to prevent ad fatigue. UGC-style content direction, creator briefing and influencer programme management are included in Growth and Scale packages. We don't require you to produce any video yourself.
TikTok works best for visually demonstrable products — beauty, skincare, fashion, home décor, gadgets, fitness equipment, food and supplements. Products with a compelling before/after, transformation, or unboxing moment perform exceptionally well. We'll assess your product's TikTok fit during your free audit and give you an honest benchmark expectation before any work begins.
Most clients see their first TikTok-attributed Shopify sales within 7–14 days of campaign launch. Meaningful ROAS improvement typically comes in month 2 as creative testing identifies winning hooks and audiences. Significant revenue scaling from TikTok builds strongly from month 3 onwards as TikTok's algorithm optimises on purchase event data from your Pixel and TikTok Shop.
No — TikTok Ads reach any audience you define regardless of how many followers your account has. In-Feed ads, Video Shopping Ads and Spark Ads all run independently of your organic follower count. That said, we always recommend building organic content alongside ads — because a strong organic presence improves Spark Ad performance and builds brand credibility that increases conversion rates from paid traffic.
TikTok Shop is TikTok's native ecommerce feature that allows buyers to purchase directly within TikTok without clicking out to your Shopify store. For most product categories, TikTok Shop increases conversion rate significantly by removing the friction of leaving the app. We recommend it for all brands — we handle the complete Shopify-to-TikTok Shop integration as part of every Growth and Scale package.
We recommend a minimum of £1,000/month in TikTok Ads spend to generate enough conversion data for TikTok's algorithm to optimise properly. Below this threshold, campaigns can struggle to exit the learning phase. Our Starter package manages up to £3,000/month. We're transparent about what's realistic at every budget level — and won't promise results the budget can't support.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Pair TikTok with Facebook and Instagram Ads. Expert Meta Ads management for full social media coverage across all platforms.
Learn more →Scale your TikTok presence with influencer partnerships. Creator outreach, UGC content and ambassador programmes for Shopify.
Learn more →TikTok thrives on compelling content. Expert ecommerce content creation — UGC, product content and brand storytelling.
Learn more →Every day without a TikTok strategy is a day your competitors are building brand awareness, growing their audiences and taking sales that could be yours. Start with a free audit — no commitment, no pressure, just a clear plan.
Fill in the form and we'll deliver a personalised TikTok audit within 48 hours — covering your account health, product-content fit, competitor landscape and the fastest path to TikTok revenue for your Shopify store.
"The free audit alone identified three TikTok Shop issues we didn't know we had. Fixed them, launched the recommended campaign format and hit £9,400 in our first month. Completely free advice that changed everything."
Delivered within 48 hours — completely free, no obligation