Case Study: How LuxeThreads Grew Revenue 312% in 8 Months with Shopify SEO

Starting from zero organic traffic, LuxeThreads went from £12k/month to £49k/month in 8 months using a structured Shopify SEO and CRO programme. Here's exactly what we did.

By Alex Morgan, Head of Strategy

March 15, 2026

7 min read

5,401 views

The Starting Point

When LuxeThreads came to us, they had a solid product, good photography, and were spending £3k/month on Meta ads with a 1.8x ROAS. Organic traffic was near zero. Their Shopify store had a PageSpeed score of 41 and no structured SEO strategy.

Month 1–2: Technical Foundation

We fixed 847 crawl errors, consolidated 1,200 duplicate product URLs via canonical tags, implemented proper structured data for all products, and brought PageSpeed from 41 to 88. None of this drove traffic immediately — but it unlocked everything that followed.

Month 3–5: Content & Keyword Expansion

We built out 24 collection pages targeting long-tail buying intent keywords ("sustainable women's trousers UK", "organic cotton shirts men", etc.) and published 8 pillar blog posts targeting informational keywords that attracted backlinks naturally.