You've done the hard work: got someone to your store, onto a product page, and into the checkout. And then they leave. 70% of them, on average.
The 10 Fixes
1. Enable Shop Pay
Shop Pay users convert at 1.72x the rate of guest checkouts. It's the single highest-impact change you can make to Shopify checkout, and it takes 2 minutes to enable.
2. Reduce Form Fields
Every extra field is friction. Do you need Company Name? Do you need Phone Number for every order? Audit every field. Remove anything not essential to order fulfilment. Going from 12 fields to 8 increased checkout completion by 12% in our test.
3. Display Trust Signals at Checkout
Add your money-back guarantee, security badges, and return policy at the checkout step where credit card details are entered. This is the highest-anxiety moment in the purchase journey.