In This Article
Overview — Our 3-Stage Payment Model
We use a simple, transparent 3-stage payment structure for all project-based work. Every payment is tied to a specific milestone in your project — you never pay for something before it has been delivered.
This structure protects both parties. It means your money is always linked to real, tangible progress — and it means we can plan and resource your project correctly from day one.
Stage 1 — Project Deposit
Due before work begins. Secures your project slot, covers initial strategy, kickoff call and all planning work.
Stage 2 — Milestone Payment
Due when design concepts or the first major deliverable is presented and approved for build.
Stage 3 — Final Balance
Due before the final handover. Covers the complete build, all revisions and your 30-day post-launch support window.
ℹ️ Important Note
The 50% deposit is required before any work begins on your project. This secures your project start date and assigns your dedicated project manager and design team to your account.
Stage 1 — The 50% Project Deposit
The deposit is the first and largest payment. It represents 50% of your total agreed project fee and is due upon signing your project proposal.
What does the deposit cover?
- Reserving your project start date in our schedule
- Assigning your dedicated project manager and design team
- Your kickoff strategy call and discovery session
- All initial research, brand analysis and competitor review
- Wireframe and UX architecture planning
Example invoice layout — your invoice will be sent via email within 30 minutes of proposal signing
When is the deposit due?
The deposit invoice is sent to you immediately after you sign your project proposal. You have 48 hours to complete payment before the project slot is released.
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1
You receive and sign the project proposal
This happens after your free store audit and strategy call. The proposal outlines scope, timeline and total investment.
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2
Deposit invoice is sent within 30 minutes
You'll receive the invoice by email with a direct payment link for card, PayPal or bank transfer.
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3
Payment clears within 48 hours
Card and PayPal payments clear instantly. Bank transfers typically clear within 1–2 business days.
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4
Project officially begins
Once payment clears, your project manager will make contact within 4 hours to begin onboarding.
⚠️ Please Note
If the deposit is not paid within 48 hours of proposal signing, your reserved project slot will be released and given to the next client in our queue. If this happens, we will do our best to reschedule you — but we cannot guarantee your original start date.
Stage 2 — The 25% Milestone Payment
The milestone payment is due when we present your first major deliverable for approval. For most projects this is the design concept presentation — the point at which you review and approve the visual direction before the full build begins.
The exact milestone trigger depends on your project type:
| Project Type | Milestone Trigger | When to Expect It |
|---|---|---|
| Store Build | Design concept approval | End of Week 1 |
| Store Redesign | Design concept approval | End of Week 1 |
| SEO Package | Strategy & audit delivery | Week 2 |
| Paid Ads Setup | Campaign structure approval | Day 5–7 |
| Email Marketing | Flow wireframe approval | Day 7–10 |
💡 Pro Tip
You can speed up this milestone by completing your onboarding form in full and sharing all brand assets (logo, colours, fonts, product images) before your kickoff call. The faster we have your assets, the sooner we present your design concepts.
Stage 3 — The 25% Final Balance
The final payment is due when the project is complete and ready for your review and sign-off. At this stage, all deliverables are finished, all revisions have been incorporated and your store is ready to launch.
Only once the final payment clears do we:
- Remove our collaborator access and hand over full admin control
- Transfer all project files, assets and documentation
- Provide your store login credentials and access details
- Activate your 30-day post-launch support window
- Schedule your handover and training call
✅ Good to Know
Once your final payment is received, we will hand over all files, logins and full ownership of your store immediately. You own everything — there are no ongoing fees, no lock-in and no proprietary systems that tie you to us.
How to Pay Your Invoice
All invoices are sent by email through our secure invoicing system. You can pay using any of the following methods:
- Credit / Debit Card — Visa, Mastercard, Amex — processed instantly via Stripe
- PayPal — Send to [email protected]
- Bank Transfer (BACS / SWIFT) — UK & international transfers accepted
- Wise / Revolut — For international clients to reduce transfer fees
Need to pay by installments? See our article on payment plans — available on Growth and Scale packages.
ℹ️ International Clients
All fees are quoted in GBP (£). International clients can pay in USD, EUR or AED — we will convert at the live rate on the day of invoicing. We recommend Wise for international transfers to avoid high bank conversion fees.
Common Questions About Payments
Can I pay the full amount upfront?
Yes — some clients prefer to pay 100% upfront. If you'd like to do this, just let your project manager know and we'll issue a single invoice. There is no discount for paying upfront, but some clients find it simpler.
What happens if I need to pause my project?
If you need to pause your project after the deposit has been paid, we will hold your project in queue for up to 30 days at no extra cost. After 30 days, a restart fee may apply to cover team reassignment. Read our full project pause policy here.
Is my deposit refundable?
The deposit is refundable within 7 days of payment if no work has commenced. After this window, or once the kickoff call has taken place, the deposit is non-refundable as team time has been committed. See our full refund policy for complete details.
⚠️ Please Note
Late payments may result in project work being paused until payment is received and cleared. If a Stage 2 or Stage 3 invoice remains unpaid for more than 7 business days, your project will be placed on hold and other clients may be prioritised during this time.
Our Support Team Is Ready to Help
If you still have questions about our payment structure, billing timeline or how to pay — our team can walk you through it personally. Pick the fastest channel below.