No affiliate fluff. No paid placements. Just the 30+ tools our team genuinely uses across 500+ Shopify stores — covering SEO, email, analytics, speed, design, ads and more. Updated monthly.
If you could only install one marketing tool on your Shopify store today, this would be it. Our entire team uses it across every client account.
Our #1 Recommended Tool — Updated May 2026
Klaviyo is the only email platform built specifically for ecommerce. It connects directly to Shopify, syncs your customer data in real time, and lets you send hyper-targeted campaigns based on purchase behaviour, browsing history and lifecycle stage. Our clients average 30–45% of revenue from Klaviyo flows alone.
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Showing 30 tools
Photo reviews are proven to increase conversion rates by up to 15%. Loox makes collecting and displaying them effortless with automated post-purchase email requests.
Best free reviews app on Shopify. The free plan includes unlimited review requests, rich snippets for SEO and beautiful review widgets — most stores never need to upgrade.
Your thank you page is the most-visited page after purchase — and almost nobody optimises it. ReConvert turns it into a revenue engine with upsells, bundles and cross-sells.
Repeat customers spend 67% more than new ones. Smile.io makes it easy to reward loyalty with points, referrals and VIP tiers — all without developer work.
Live chat on your store can increase conversions by up to 12%. Tidio's AI chatbot handles FAQs automatically 24/7, so you only step in for complex queries.
90% of customers track their orders. AfterShip turns that anxious wait into a branded experience that reduces WISMO tickets and builds post-purchase trust.
Our clients generate 30–45% of their revenue from Klaviyo email flows. No other platform matches its Shopify data integration, segmentation depth or deliverability.
A strong Klaviyo alternative — especially if you want push notifications alongside email and SMS. More generous free plan and easier for beginners to set up.
The single most important free SEO tool available. See exactly which keywords drive traffic, which pages have indexing issues and how your Core Web Vitals score in Google's eyes.
Our team's go-to SEO tool for every client. Keyword research, competitor analysis, backlink auditing, site health and rank tracking — all in one place, with the most accurate data available.
Powerful free tier with 10 queries/day. Semrush excels at PPC competitor research and content marketing tools alongside SEO — ideal if you're running both organic and paid.
Every Shopify store should have GA4 installed from day one. Track revenue, conversion rates, traffic sources, product performance and customer journeys — all for free.
Watch real recordings of visitors clicking, scrolling and leaving your store. We've found more conversion leaks through Hotjar in 30 minutes than months of data analysis.
Hotjar's features, completely free. No recording limits, no session caps. Perfect for stores just starting out with CRO or as a complement to Hotjar on larger stores.
When you're spending £5k+ a month on ads, you need accurate attribution. Triple Whale gives you the real truth on which channels, ads and audiences are actually driving profitable revenue.
For Shopify stores, Google Shopping campaigns are often the highest-ROAS paid channel available. Capture customers actively searching to buy your exact product.
Meta Ads are essential for DTC brands. The best platform for reaching new audiences, driving brand awareness and running video ads that introduce your products to cold traffic.
Our team uses Canva daily for product banners, ad creatives, email headers and social content. The free plan is incredibly powerful — most store owners never need to upgrade.
Professional white-background product photos in 5 seconds. Upload your product image, get a clean transparent PNG back. Dramatically improves product page conversion rates.
The definitive speed test — powered by real Chrome user data. Check your Shopify store's Core Web Vitals score and get a prioritised list of exactly what to fix.
Large product images are the #1 cause of slow Shopify stores. TinyPNG compresses images by up to 80% with zero visible quality loss — the quickest speed win available.
More detailed than PageSpeed Insights — GTmetrix shows exactly which files are loading slowly, in what order, and how long each one takes. Invaluable for speed optimisation projects.
Our entire team runs on Notion — client SOPs, content calendars, product launch checklists, supplier databases. If you run a Shopify store with a team, this replaces everything.
Record your screen and face to explain product changes to suppliers, brief developers, create staff training videos or send personalised customer support responses. Way faster than writing long emails.
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A curated PDF with every tool we install on new Shopify client accounts — including which plan tier to start on, setup order and estimated monthly cost. Used by 3,000+ store owners.
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