What You Will Build
By the end of this tutorial you will have: Klaviyo connected to Shopify, a welcome series, an abandoned cart flow, and your first email broadcast set up — in under 2 hours.
Step 1: Create Your Klaviyo Account
Go to klaviyo.com and create a free account. The free plan covers up to 500 contacts and 5,000 emails/month — more than enough to get started.
Step 2: Install the Klaviyo Shopify App
In Shopify Admin → Apps → search "Klaviyo" → install. Then in Klaviyo, go to Integrations → Shopify → connect your store. All historical orders and customer data will sync automatically.
Step 3: Build Your Welcome Flow
Flows → Create Flow → Welcome Series. Use the template. Set delay to 0h for email 1 (immediate), 24h for email 2, 72h for email 3. Personalise with first name and store discount.
Step 4: Build Your Abandoned Cart Flow
Flows → Create Flow → Abandoned Cart. Trigger: Checkout Started. Delay 1h → email 1 (reminder). Delay 23h → email 2 (social proof). Delay 48h → email 3 (discount). Activate all 3 emails.
Step 5: Send Your First Campaign
Campaigns → Create Campaign → Email. Choose a template, write your subject line, select your list (All Subscribers), schedule or send immediately. Check preview on mobile before sending.