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Google Ads Management

Google Merchant Center Setup & Optimisation

Get your Shopify product catalogue correctly configured in Google Merchant Center. Feed optimisation, disapproval resolution, custom labels and Shopify integration — done right the first time.

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Google Partner 4.9★ Client Rating UK-Based Team
Feed quality
70% of Shopping ROAS
Disapprovals
Fixed at Source
4.9★
Client Rating
GTINs
Eligibility Unlocked

A Broken Product Feed Means Zero Shopping Impressions

Google Shopping Ads depend entirely on the quality of your Merchant Center product feed. Products with incorrect categories, missing GTINs, mismatched prices, low-quality images or policy violations are disapproved and don't serve. A single widespread disapproval reason can remove hundreds of products from Shopping — silently.

How We Deliver Google Merchant Center Setup

Feed Audit

Full Merchant Center audit: disapproval reasons, feed coverage, data quality scores, policy flags.

Feed Optimisation

Product titles, descriptions, GTINs, categories and custom labels optimised for Shopping performance.

Disapproval Resolution

Each disapproval reason identified and resolved at source — fixing Shopify data or policy compliance issue.

Ongoing Sync

Automated feed sync between Shopify and Merchant Center configured and monitored.

What's Included

Google Merchant Center Setup Pricing

Transparent pricing. No hidden fees.

Google Starter

Feed setup + Shopping management

£1,097

/month — 3-month min

  • Merchant Center setup
  • Feed optimisation
  • Disapproval resolution
  • Shopping campaign
  • Weekly monitoring
  • Monthly report
Get Started
Most Popular

Google Growth

Feed + full campaign management

£2,197

/month — 3-month min

  • Everything in Starter
  • Custom label strategy
  • Performance Max
  • Search campaigns
  • Up to £15K spend
  • Weekly strategy review
Get Started

Google Scale

Enterprise feed + full Google

£3,997

/month — 3-month min

  • Everything in Growth
  • Unlimited ad spend
  • Advanced feed rules
  • Multi-country feeds
  • GA4 integration
  • Priority account manager
Get Started

Start Your Google Merchant Center Setup Project

Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.

Response within 24 hours
No long-term contracts
Certified Shopify Partner
Transparent pricing

Get Your Free Quote

Google Merchant Center Setup — FAQs

In order: (1) Price mismatches between feed and Shopify product page, (2) Missing required attributes (GTIN, brand), (3) Policy violations (prohibited products, misleading claims), (4) Image quality issues. We fix at source — in Shopify and the feed rules.

Shopping titles should follow: Brand + Product Type + Key Attributes (size, colour, model). Keywords go at the front. Avoid filler words. Example: 'Nike Air Max 270 Men's Running Shoes Black Size 10' outperforms 'Nike AM270 – Available in Multiple Sizes'.

Custom labels (0–4) are metadata fields you assign to products for campaign segmentation. Examples: 'bestseller', 'high-margin', 'sale', 'seasonal'. They allow you to set different bids and campaign priorities for different product groups — critical for ROAS management.

Yes. We configure multi-country feeds using Shopify Markets or feed rules, handling currency, language and shipping settings per market. UK, US and EU setups are most common.

Yes. Account suspensions require a manual review request. We identify the suspension reason (usually policy violation or misrepresentation), fix the underlying issue in Shopify and the feed, then submit a formal reinstatement request with documentation.

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