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Google Ads Management

Google Shopping Ads for Shopify

Shopify products at the top of Google search. We manage Google Shopping campaigns, optimise your Merchant Center feed and scale Performance Max for consistent ROAS.

Get a Free Quote View Google Ads Services
Google Partner 4.9★ Client Rating UK-Based Team
4–6x
Average Shopping ROAS
£1,000
Min Recommended Spend
4.9★
Client Rating
Feed-first
Optimisation Approach

Poor Feed Quality Kills Shopping Campaign Performance

Google Shopping performance is 70% feed quality and 30% campaign management. A product feed with incorrect categories, missing GTINs, low-quality titles and no custom labels leaves significant ROAS on the table before a single bid is placed.

How We Deliver Google Shopping Ads Management

Feed Optimisation

All Merchant Center feed fields optimised: titles, descriptions, categories, GTINs, custom labels.

Campaign Architecture

Shopping and Performance Max campaigns built with correct bidding strategy and product segmentation.

Bidding Strategy

Smart bidding configured: Target ROAS for mature campaigns, Maximise Conversions for new.

Weekly Optimisation

Search term reports actioned, negative keywords added, product bids adjusted weekly.

What's Included

Google Shopping Ads Management Pricing

Transparent pricing. No hidden fees.

Google Starter

Up to £5K ad spend

£1,097

/month — 3-month min

  • Feed optimisation
  • Shopping campaign
  • Up to £5K spend
  • Weekly optimisation
  • Neg keyword management
  • Monthly report
Get Started
Most Popular

Google Growth

Up to £15K ad spend

£2,197

/month — 3-month min

  • Everything in Starter
  • Performance Max
  • Custom label strategy
  • Up to £15K spend
  • A/B testing
  • Weekly strategy review
Get Started

Google Scale

Unlimited spend, full funnel

£3,997

/month — 3-month min

  • Everything in Growth
  • Unlimited ad spend
  • Search + Shopping + PMax
  • Advanced feed management
  • GA4 integration
  • Priority account manager
Get Started

Start Your Google Shopping Ads Management Project

Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.

Response within 24 hours
No long-term contracts
Certified Shopify Partner
Transparent pricing

Get Your Free Quote

Google Shopping Ads Management — FAQs

Performance Max (PMax) is Google's AI-driven campaign that serves ads across all Google channels — Search, Shopping, YouTube, Display, Discover. It includes Shopping inventory. We run PMax alongside standard Shopping campaigns with asset group testing.

Key optimisations: keyword-rich product titles (brand + type + key attributes), complete product descriptions, accurate GTINs, correct Google Product Categories, and custom labels for campaign segmentation. Feed quality directly impacts auction eligibility and CPCs.

Target ROAS depends on your margin. For 40% GM ecommerce stores, 3–4x ROAS is the minimum profitable threshold. Our managed Shopping accounts average 4–6x ROAS within 90 days of feed optimisation.

Yes. Common disapprovals include: price mismatches, landing page policy violations, missing required attributes (GTIN, brand), image quality issues. We audit, fix the root cause in Shopify and resubmit for review.

They complement each other. Well-optimised product pages (product schema, keyword-rich titles) improve both Shopping relevance scores and organic rankings. Our integrated approach uses the same keyword research for both.

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