As a brand ambassador agency, we recruit, pay and manage long-term creators who promote your Shopify products every month. Build a network of brand ambassadors who promote your Shopify store month after month. We recruit, onboard and manage ongoing creator relationships with commission structures that scale.
A single influencer post creates a temporary spike. An ambassador who posts about your brand every month builds audience trust, compounds brand recognition and generates consistent referral revenue. The brands winning at influencer marketing long-term have ambassador programs, not one-off campaigns.
Our brand ambassador program runs in four steps:
Fans, customers and niche creators invited to apply.
Clear terms, codes, links and a welcome kit.
Monthly content ideas, launches and perks.
Commission and bonuses paid on tracked sales.
What is a brand ambassador? A creator or customer who promotes your brand over months, not one post. What does a brand ambassador do? Posts regularly, shares a personal code or link, gives feedback on products and represents your brand in their community.
That is how to create a brand ambassador program, and also how to start a brand ambassador program or how to build a brand ambassador program from scratch. Ambassador programs for brands work best when they start small and grow. Ambassador programs for small influencers are often the most loyal, because the brand matters more to them.
Do brand ambassadors get paid? Usually yes, in commission, product or both. Some brand ambassador programs add a monthly fee for top performers.
| Reward | How it works | Best for |
|---|---|---|
| Commission | A share of each tracked sale | Every program |
| Free product | New launches sent to ambassadors | Product-led brands |
| Monthly fee | Fixed pay for agreed posts | Top ambassadors |
| Perks | Early access, discounts, events | Community building |
Influencer marketing vs brand ambassador programs: an influencer partnership is usually one campaign; an ambassador stays for months and builds trust through repetition. Most brands use both.
The best brand ambassador programs have simple rules, fair pay and regular contact. Brand ambassador agencies run that for you, so you can hire a brand ambassador team without adding staff. If you want a brand ambassador for hire for a single event, that is a different service. See also influencer marketing strategy and our ecommerce influencer marketing service.
These are typical program shapes we build, adapted to your products and margins.
Monthly program management, quoted after a short call. Ambassador commissions and product are separate.
5-10 ambassador program launch
/month, 2-month min
15-20 ambassadors ongoing
/month, 3-month min
50+ ambassadors, full program
/month, ongoing
Tell us about your brand and goals. We reply within 24 hours with a tailored proposal.
An influencer is hired for a one-off campaign. A brand ambassador is an ongoing partner who represents your brand consistently over months or years. Ambassadors typically receive regular product, a commission structure and exclusive perks in exchange for regular content creation.
It depends on your margins. Most ecommerce programs pay a commission on referred sales, sometimes with free product or a monthly fee for top ambassadors. We model the economics for your product margins before launching.
Via unique affiliate links or promo codes per ambassador tracked through Shopify's discount code system or a dedicated affiliate app. We set this up as part of onboarding.
Start with 5-10 highly engaged ambassadors rather than 50 poorly managed ones. Build the management system first, prove ROI per ambassador, then scale. Our Starter program is designed for this exact approach.
From three sources: existing customers who already post about you (highest conversion), creators who respond well to gifting campaigns, and targeted outreach to niche creators. We prioritize genuine product users.
Enough to stay motivated while keeping each sale profitable. Most programs pay commission on tracked sales plus free product, with extra pay for top performers.
Posts about your brand regularly, shares a personal code or link, gives product feedback and represents your brand to their audience.
Usually yes. Free product is a common reward, often alongside commission, so ambassadors can show the product honestly.