Most Shopify stores waste 40–60% of their Meta ad spend on poorly structured campaigns, untested creatives and broken tracking. We fix all of that — building full-funnel Meta campaigns engineered exclusively for Shopify brands that convert profitably and scale predictably.
Most Shopify merchants running Meta Ads fall into the same traps: broad campaigns with no funnel structure, creative fatigue burning CPMs, broken Pixel tracking giving Facebook inaccurate data, and zero retargeting strategy. The result? Ad spend that looks busy but delivers a ROAS that makes growth impossible.
Meta Ads are the most powerful customer acquisition channel available for ecommerce — when run by people who understand both the platform and Shopify. We are those people.
Without Conversions API (CAPI) properly configured alongside your Pixel, iOS 14+ attribution gaps mean Facebook is making bid decisions on incomplete data — and your ROAS reporting is inaccurate on top of it.
Meta ads live and die by creative. Without a systematic testing framework, your winning creatives burn out, CPMs rise, frequency spikes and your ROAS collapses — all while you're still spending the same budget.
TOF prospecting alone means you're paying to acquire new customers while abandoning the warm audiences who already know you — your highest-ROAS retargeting pool is going completely unmonetised.
GlowSkin Beauty — Fashion & Beauty Shopify Store
From building your first campaign strategy to running advanced Advantage+ scaling — we have a dedicated service for every stage of your Meta advertising journey.
Running Meta Ads without a documented strategy is the single most expensive mistake Shopify merchants make. Every pound of ad spend is working against an undefined goal with no framework for testing or scaling. We build a complete Meta advertising strategy for your store — a full-funnel campaign architecture that gives every pound spent a clear purpose and measurable target before we spend a single penny.
We architect your campaigns across all three funnel stages — top-of-funnel prospecting to reach new buyers, middle-of-funnel nurturing for warm audiences, and bottom-of-funnel retargeting for high-intent visitors who haven't purchased yet. Every stage has a defined budget allocation, objective and success metric.
We build a structured creative testing system that runs continuous experiments across hooks, formats, copy angles and offers — with clear rules for what to scale, what to kill and how fast to iterate. No more guessing which ad is working; every decision is data-driven from your first day of spend.
We deliver a written 90-day Meta Ads roadmap showing exactly what we will build in week 1, test in weeks 2–4, optimise in month 2 and scale in month 3. You know precisely what to expect at every stage — with revenue targets, ROAS benchmarks and spend milestones agreed before we start.
Full-funnel architecture + 90-day scaling roadmap
Your competitors are telling you exactly what's working on Meta — if you know where to look. Meta's Ad Library shows every ad your competitors are currently running, and advanced analysis reveals their creative angles, offer structures, audience targeting and landing page strategies. We conduct a deep competitive intelligence analysis of your niche — giving you the insights to outbid, outperform and out-convert every competitor in your category.
We analyse every active ad from your top 10–15 competitors using Meta's Ad Library, third-party intelligence tools and manual review — identifying their top creative formats, hooks, copy frameworks, offer structures and landing page strategies so you can learn from what's already proven to work in your market.
Most niches have significant positioning gaps that competitors are failing to exploit. We identify the angles, value propositions and audience segments that are underserved in your market — so your campaigns lead with differentiation rather than competing directly on the same messages your competitors are already running to the same audiences.
We identify the highest-performing competitor creatives — based on longevity, social proof signals and engagement patterns — and reverse-engineer what makes them effective. You receive a detailed teardown of each creative's hook, structure, social proof mechanism and CTA — forming the creative brief for your own winning ad angles.
Know what's working in your market before you spend a penny
Running Meta campaigns without documented goals and KPIs is like driving without a destination — you might be moving fast but you won't know if you're going the right direction. We define the exact ROAS targets, CPA benchmarks, CPM caps, CTR floors and revenue goals for every campaign in your account — creating a KPI framework that makes it immediately clear whether a campaign is performing, needs optimisation or should be cut.
We calculate the exact break-even ROAS and target ROAS for your store based on your product margins, AOV, customer lifetime value and fixed cost structure. Your campaign goals are grounded in real unit economics — not industry averages — so every decision is tied directly to profitability rather than vanity metrics.
Choosing the wrong campaign objective is one of the most common and costly Meta Ads mistakes. We map the right Meta campaign objective — Awareness, Traffic, Engagement, Leads, App Installs or Conversions — to each stage of your funnel, ensuring Meta's algorithm is optimising for the signal that actually moves your business forward.
Emotional ad management kills ROAS. We build a clear decision framework with written rules for when to increase budget, when to cut a campaign, when to test a new creative and when to consolidate winning ad sets — removing guesswork and ensuring every budget decision is rule-based, not reactive.
Unit economics-based targets — no guesswork, ever
A poorly structured Meta ad account is the invisible enemy of ROAS. Campaign sprawl, overlapping audiences, incorrect billing thresholds, missing Business Manager configuration and suboptimal account hierarchy all drain performance without any visible warning in the dashboard. We either set up your Meta ad account correctly from scratch or conduct a forensic audit of your existing account — identifying and fixing every structural issue that's suppressing your results.
We configure your full Meta Business Suite — Business Manager, Ad Account, Facebook Page, Instagram Account, Pixel, CAPI, Product Catalogue, WhatsApp Business and Commerce Manager — ensuring every asset is correctly linked, verified and optimised for maximum campaign performance from day one.
For existing accounts, we run a comprehensive audit covering account structure, campaign hierarchy, audience overlap analysis, budget allocation efficiency, bidding strategy review, creative performance analysis and policy compliance check. You receive a prioritised fix list with estimated ROAS impact for each issue identified.
Meta ad account restrictions and bans are increasingly common — and they can shut down your entire business's advertising capability overnight. We audit your account for policy violations, review ad creative compliance, configure backup ad accounts and implement account protection best practices to keep your advertising running uninterrupted.
Full account health check + structural fix implementation
Post-iOS 14, relying on the Meta Pixel alone means you are missing 30–50% of your conversion events. Facebook is making bidding and optimisation decisions on incomplete data — which inflates CPAs, deflates reported ROAS and directs budget away from your highest-performing campaigns. Conversions API (CAPI) server-side tracking restores your data completeness — and it is the single highest-ROI technical fix you can make to a Meta ad account right now.
We implement Meta's Conversions API directly via Shopify's native CAPI integration or via the Meta Gateway — sending conversion events server-side from your Shopify backend directly to Meta, bypassing ad blockers and iOS tracking restrictions entirely. Combined with browser Pixel events and deduplication, you recover full attribution for every purchase event.
Running both Pixel and CAPI without proper event deduplication causes double-counting — sending Facebook inflated conversion signals that destroy your campaign optimisation. We implement the correct event_id deduplication system between browser and server events, ensuring Meta receives accurate, deduplicated conversion data for every campaign.
Meta's EMQ (Event Match Quality) score determines how accurately Facebook can match your conversion events to real user profiles. We enrich your CAPI events with customer email, phone, first name, last name, city, state and zip — maximising your EMQ score, improving audience matching quality and significantly boosting campaign optimisation speed.
Restore the full attribution data your campaigns need to scale
Creative is the #1 lever for Meta ad performance — more than targeting, more than bidding strategy and more than campaign structure. The hook in your first 3 seconds determines whether someone stops scrolling or ignores you forever. The copy determines whether they click. The offer determines whether they buy. We produce Meta ad creative and copy specifically engineered for Shopify ecommerce — scroll-stopping hooks, conversion-focused copy and DPA catalogue ads that deliver consistent ROAS at scale.
We write detailed video ad scripts and production briefs for every creative concept — including the exact opening hook (0–3 seconds), problem narrative, product solution, social proof mechanism and call to action. Each script is structured using proven direct response frameworks (AIDA, PAS, Hook-Story-Offer) tested across hundreds of Shopify campaigns.
We design high-converting static image ads and carousel formats — product lifestyle images, benefit-led text overlays, before/after formats, social proof creatives and offer-focused banners — all built to the exact specifications Meta recommends for each placement across Feed, Stories, Reels and Audience Network.
Ad copy is not just words around a pretty image — it is the sales argument that converts a warm audience into buyers. We write primary text, headline and description copy for every ad format — testing multiple copy angles including problem-agitation, outcome-led, social proof and offer-urgency frameworks to find your highest-converting voice.
Scroll-stopping hooks, persuasive copy, thumb-stopping visuals
The right creative shown to the wrong audience delivers zero return. Audience strategy is as critical as creative — and most Shopify brands are either targeting too broadly, burning budget on audiences who will never buy, or completely ignoring the retargeting pool of warm visitors who are their highest-ROAS opportunity. We build a full audience architecture across prospecting, engagement retargeting and purchase retargeting — ensuring every campaign reaches the people most likely to buy at the lowest possible CPM.
We build lookalike audiences from your most valuable customer segments — purchasers, high-AOV buyers, repeat customers and top LTV cohorts — seeding Meta's algorithm with the richest possible signal for finding new customers who mirror your best existing ones. Properly seeded lookalikes consistently outperform interest-based prospecting by 30–60%.
We build a layered retargeting architecture covering every warm audience segment: website visitors (1-day, 7-day, 30-day), product page viewers, add-to-cart visitors, initiated checkout visitors, video viewers (25%, 50%, 75%, 95%), Instagram engagers and Facebook page engagers — each receiving a tailored creative and offer appropriate to their position in the purchase funnel.
Dynamic Product Ads automatically serve every website visitor an ad featuring the specific products they viewed, added to cart or abandoned — personalised at scale without any manual creative production. Connected directly to your Shopify product catalogue, DPAs are consistently the highest-ROAS campaign type for ecommerce retargeting and are a non-negotiable part of every account we manage.
Full audience architecture — prospecting through purchase retargeting
Once your Meta ad account is structurally sound, tracked correctly and running profitable campaigns, the next step is unlocking the advanced scaling levers that take stores from £10K/month to £100K/month in ad-driven revenue. Our advanced services cover Meta Advantage+ scaling, Advantage Shopping Campaigns, broad-audience AI optimisation, cross-border expansion, creative production at scale and full-funnel performance architecture for Shopify brands ready to scale aggressively.
Meta's Advantage+ Shopping Campaigns (ASC) use AI to automatically find buyers across all placements, audiences and ad formats simultaneously — removing the manual audience and placement constraints that limit traditional campaigns. For scaling Shopify brands with proven creative and sufficient conversion data, ASC consistently delivers 20–40% lower CPA versus manual campaign structures at scale.
Scaling internationally on Meta requires separate campaign structures, localised creative, currency-adjusted ROAS targets and market-specific audience strategies for each country. We build the multi-market campaign architecture that allows you to expand to the US, EU, Australia and Canada simultaneously — each with independent optimisation, budgets and creative — without cannibalising your existing UK performance.
User-generated content (UGC) consistently outperforms polished brand creative on Meta by 2–4x in CTR — because it looks native to the feed and triggers authentic trust signals. We build a full UGC creative production programme for your brand — sourcing creators, writing scripts, managing production and delivering a monthly pipeline of fresh UGC that keeps your creative library full and creative fatigue at zero.
Advantage+, international expansion & UGC production at scale
Some merchants want expert guidance without full management — they have an in-house team running ads but need a senior Meta strategist to review performance, diagnose problems, build the strategy and set the direction. Others want fully managed monthly optimisation with weekly reporting and proactive scaling decisions. We offer both: dedicated consulting sessions for merchants who want to stay hands-on, and full ongoing account management for those who want to hand it over entirely.
Monthly consulting sessions with a senior Meta strategist who reviews your account performance, diagnoses problems, recommends strategy adjustments and provides a clear action plan. Ideal for merchants with an in-house marketing team who need external expertise to level up their Meta performance without paying full management fees.
For fully managed clients, we perform weekly optimisation across every campaign — bid adjustments, budget reallocation, audience expansion, creative rotation, underperformer pausing and test launches. Every change is documented in your weekly performance report with the reasoning, the data behind it and the expected outcome so you always understand exactly what we're doing and why.
We deliver weekly performance reports covering ROAS by campaign, CPA by audience, CPM trends, CTR by creative, frequency levels, spend pacing and MER — presented in a custom dashboard that's connected to your live Meta account data. No waiting for monthly reports; you can see live performance at any time and receive a weekly narrative summary from your dedicated strategist.
Senior strategist guidance — weekly, monthly or fully managed
Every new client follows the same proven 5-step onboarding and optimisation process — built across 300+ Shopify ad accounts and refined for consistent ROAS delivery from week one.
We audit your ad account, tracking setup, creative library and campaign structure — identifying every issue suppressing your ROAS before we spend a penny.
Free — No RiskWe build your full-funnel campaign architecture, define your ROAS targets, map your audiences and produce your first creative briefs — all before launch.
Days 1–3Campaigns built, creatives loaded, CAPI verified and tracking confirmed. We launch in a controlled manner — protecting your account's learning phase from the start.
Week 1Weekly optimisation sprints — bid adjustments, creative rotation, audience expansion and budget reallocation based on live performance data every single week.
Ongoing WeeklyOnce ROAS targets are consistently hit, we scale systematically — increasing budgets, expanding internationally, layering Advantage+ and building your UGC pipeline.
Month 2+The numbers our clients see after we take over — or rebuild — their Meta ad accounts.
Three management tiers built for different ad spend levels and business sizes. All management fees are separate from your ad spend budget which stays in your Meta account.
Management fees above are separate from your ad spend budget, which stays entirely within your Meta Ads account. Minimum ad spend: £1,500/month.
Not projections. Not industry averages. Real numbers from real Shopify clients.
"We handed over an account running at 1.4x ROAS and six months later it's a 6.2x machine. The tracking fix alone changed everything — we were missing 40% of our conversions."
"The previous agency left our account a mess — campaigns with no structure, zero retargeting, no CAPI. The rebuild took a week and the results were immediate. CPA halved within 6 weeks."
"The DPA retargeting setup was a game-changer. Cart abandoners who would have left forever are now being recaptured automatically. We recover over £22K in revenue every month from retargeting alone."
Meta Ads are not just a line on your P&L — for most Shopify brands they are the primary customer acquisition engine. Handing that over to the wrong agency is catastrophically expensive. Here is why 300+ Shopify merchants trust us with theirs.
We manage Meta Ads exclusively for Shopify stores. Every campaign structure, every audience strategy and every CAPI configuration is built around Shopify's data architecture, checkout flow and product catalogue — not adapted from a generic ecommerce template.
Every account we take on gets a full Pixel and CAPI audit before a single campaign is touched. We will not accept clients whose tracking is broken and then run ads as if it doesn't matter — because it does. Accurate data is the foundation of every profitable decision we make.
Creative is the #1 driver of Meta ad performance and we treat it that way. Every client gets in-house creative direction, copywriting and ad design from our dedicated ecommerce creative team — not a brief sent to a freelancer marketplace.
We report on ROAS, CPA, revenue attributed and MER — not impressions, reach and frequency. Our weekly reports tell you exactly what every pound of ad spend returned and what we're doing next week to improve it.
If we don't improve your Meta Ads ROAS within the first 60 days of management — compared to your last 60-day period before we started — we refund the management fee for month 2, no questions asked. We have never had to invoke this guarantee. We're confident enough in our process to back it in writing.
The questions every Shopify merchant asks before handing over their ad account.
Our Shopify clients average 4.3x ROAS across all managed accounts. Realistically, new accounts typically reach 3–4x ROAS within 4–8 weeks as we build data and optimise. Retargeting campaigns consistently hit 6–10x ROAS. Your specific target ROAS depends on your margins — we calculate your exact break-even and target ROAS during the free audit before committing to anything.
No — we handle the full Pixel and Conversions API (CAPI) setup as part of onboarding for every client. We will not launch a single campaign until tracking is verified as accurate. Proper tracking is the foundation of everything we do and it is always included, never optional and never an extra cost.
We recommend a minimum of £1,500/month in ad spend to generate enough conversion data for the algorithm to optimise efficiently. Below that threshold, campaigns are in permanent learning mode and can't exit. The right spend level depends on your AOV, target CPA and revenue goal — we model this during your free audit and give you an honest recommendation before you commit.
The most common reasons Meta Ads fail for Shopify stores are: broken tracking (optimising on incomplete data), poor campaign structure (no retargeting, no funnel), weak creative (no testing system) and targeting the wrong audiences. In 95% of accounts we audit, we find at least two of these four issues. We fix all of them before spending a penny — and we show you exactly what was wrong in the free audit before you pay us anything.
We produce ad creatives in-house — static image ads, carousel designs, video scripts and UGC production briefs — on every management plan. The number of creatives produced per month depends on the package tier. On Scale plans we manage a full UGC creator pipeline. You never need to brief a designer or find a copywriter; creative is handled entirely by our team.
Yes — there are two separate payments. You pay us the management fee (the prices above) for the strategy, campaign management, creative production, reporting and ongoing optimisation. Your ad spend budget goes directly from your credit card or payment method to Meta — it never passes through us. You retain full financial control of your ad spend at all times.
Most clients see measurable ROAS improvement within 2–4 weeks of campaign launch. The first week is typically account audit, CAPI fix and structure rebuild. Week 2 is launch in a controlled way to protect the learning phase. By week 4 you should have clear data showing direction. Material ROAS targets are typically hit within 4–8 weeks depending on your starting point and ad spend level.
You own your Meta ad account, all campaigns, all audiences, all creative assets and all data — everything stays 100% with you. We never use our own Business Manager to run client campaigns for this exact reason. If you leave, every audience, campaign and pixel event we built remains yours to continue running independently or hand to another agency.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Add Google Shopping and Search to your paid strategy. Expert Google Ads for Shopify alongside your Meta campaigns.
Learn more →Reach new audiences on TikTok. Expert TikTok Ads, TikTok Shop setup and UGC content to grow your Shopify store.
Learn more →Amplify Meta Ads with authentic influencer content. UGC creator campaigns that drive lower CPAs and stronger ROAS.
Learn more →Your Meta Ads should be your highest-returning channel — not your biggest source of frustration. Start with a free account audit and we will show you exactly what is wrong, what it is costing you and how we will fix it before you spend a single penny with us.
Fill in the form and we will audit your Meta ad account — covering tracking accuracy, campaign structure, creative performance, audience strategy and ROAS health — and deliver a prioritised fix report within 48 hours. Free. No commitment. No pitch.
"The free audit showed me three tracking issues I had no idea existed — I was losing 40% of my conversion data. The audit was more valuable than anything our previous agency delivered in 6 months."
Delivered within 48 hours — prioritised fix report included