Stop blending in with every other generic Shopify store. We design and develop custom themes, landing pages, sections and headless builds that make your brand impossible to ignore — and impossible not to buy from.
Out-of-the-box Shopify themes all look the same. Your visitors have seen this layout before — and when everything looks familiar, nothing builds trust. Generic design is costing you sales you'll never know you lost.
Your store is a sales machine — or it should be. If your theme isn't doing that job, every ad you run, every visitor you attract is leaking out of a broken funnel.
When visitors can't tell you apart from competitors, they default to price — and you lose on margin every time.
Heavy, bloated Shopify themes are the single biggest speed killer — and most merchants never notice until it's too late.
Confusing navigation, no clear trust signals, and clunky product pages turn interested browsers into bounced sessions.
From a full custom theme built from scratch to a single high-converting landing page — we have the right solution for every stage and every budget.
Your store, built exactly the way you envision it — not limited by what a template allows. A fully bespoke Shopify theme designed around your brand, your products and your conversion goals. No compromises, no workarounds, no limitations.
Every colour, font, spacing and visual element is chosen to reinforce your brand and make visitors trust you instantly.
Every page — homepage, collection, product, cart — is designed to convert on mobile before anything else. Over 60% of your traffic demands it.
Clean, lightweight code with deferred loading, compressed assets and no theme bloat. Target: sub-1.8s load time and 95+ PageSpeed score.
Fully bespoke — built from ground up around your brand
Single-focus, high-converting landing pages designed to turn ad traffic into sales — without distracting visitors with your full navigation or store. Every element on the page exists for one reason: to get the conversion.
Every landing page is stripped of navigation and side paths. Visitors arrive, read the message and have one choice: buy or leave. That focus dramatically increases conversions from paid ads.
Landing pages built specifically for cold ad traffic — with the trust signals, social proof and urgency mechanics needed to turn first-time visitors into first-time buyers.
Every landing page is built with variant testing in mind — different hero headlines, CTA colours and social proof placements so you can continuously improve performance.
Single-goal pages designed to convert paid traffic
Does your current theme almost do what you need — but not quite? We build the exact sections and features your theme is missing. Custom-built, drag-and-drop compatible and designed to match your brand perfectly.
Every custom section we build is fully integrated into Shopify's section schema — meaning you can reorder, show/hide, and customise it in the Theme Editor without touching a line of code.
We don't bolt on generic sections that look different from the rest of your store. Every custom section is designed to match your existing theme's fonts, colours and spacing exactly.
We prioritise sections that directly impact conversions — shoppable videos, countdown timers, before/after sliders, volume discount tables and more.
Individual sections built and integrated into your theme
For enterprise-level brands that need total creative freedom and absolute performance. We decouple Shopify's powerful commerce engine from its front-end and rebuild the customer experience using React, Next.js and Shopify's Hydrogen framework — the fastest possible Shopify stores on earth.
We build on Shopify's official headless framework — Hydrogen (React-based) deployed on Oxygen (Shopify's edge network). The result is sub-1-second load times, globally distributed and fully supported by Shopify.
Headless eliminates Shopify's theme rendering limitations. Server-side rendering, edge caching and React's component model combine to deliver 98+ PageSpeed scores as a baseline — not an aspiration.
No Liquid limitations. No theme section restrictions. The front-end is a blank canvas — any interaction, any animation, any UX pattern is possible when you're not constrained by a theme framework.
Enterprise-grade Hydrogen & Next.js builds
Custom themes, landing pages, sections and headless builds — real projects, real results across every niche.
Every theme customization project — whether a single section or a full headless build — follows the same proven process. No guesswork. No surprises. Just results.
We analyse your current store — design, speed, UX, conversion flow — and identify exactly what needs to change and why.
Free · No CommitmentWe present design mockups in Figma for your approval — every layout, section and colour choice reviewed before a single line of code is written.
Within 5 DaysApproved designs are built in Shopify Liquid, React or Hydrogen — clean, commented code with full Shopify admin integration throughout.
2–12 WeeksYou review the build on a staging environment, provide feedback and we refine until every detail is exactly right — included in all packages.
Unlimited on ScaleStore goes live with full QA testing, speed checks and cross-device verification. All files, logins and documentation handed over to you.
You Own EverythingFrom a single section to a full headless build — every tier includes a dedicated project manager, a firm delivery timeline and our 60-day guarantee.
Real merchants. Real Shopify stores. Real results — measured in conversion rates and revenue, not impressions.
Any designer can make a store look beautiful. We combine design expertise with deep conversion knowledge so your theme doesn't just impress visitors — it turns them into buyers.
We've been building on Shopify 2.0 since its release. Every section, schema and OS 2.0 feature is second nature to our team — no learning curve on your project timeline.
Button placement, colour contrast, trust signal positioning, CTA copy — every design choice we make is backed by conversion data from 500+ Shopify stores we've built.
Speed and PageSpeed scores aren't a bolt-on optimisation step for us — they're baked into how we write code from line one. We target sub-1.8s load times on every build.
If your redesigned or rebuilt store doesn't measurably outperform your old one within 60 days of launch, we work for free until it does — or refund you entirely.
We are one of the few agencies in the UK that builds across the full Shopify front-end stack — Liquid themes, custom sections, and Hydrogen headless storefronts.
Every theme build and customisation comes with our Design Performance Guarantee. If your store's conversion rate, PageSpeed score or bounce rate doesn't measurably improve within 60 days of launch — we design and develop additional iterations free of charge. Still not happy? Full refund. No small print.
Honest answers to the questions we hear every week about theme customisation, landing pages and headless builds.
Simple refreshes and individual section builds take 3–5 days. A full custom theme build takes 2–4 weeks depending on complexity and the number of pages. Headless Hydrogen builds run 6–12 weeks. Every project comes with a firm delivery date in the proposal — not a vague estimate.
Not only will we preserve your SEO — we will improve it. Every custom theme and section we build uses clean semantic HTML5 structure, proper heading hierarchy, optimised image alt text, structured data markup and fast load times. All of these are positive ranking factors. We have never caused an SEO drop on any project in 6+ years.
Yes — we work with all Shopify 2.0 themes including Dawn, Impulse, Prestige, Turbo, Empire, Debut and any purchased theme from the Shopify Theme Store or third-party marketplaces like ThemeForest. If you have a theme you love that just needs work, we can transform it. We'll do a free audit first to determine whether a refresh or rebuild is the better value.
Headless development means building a completely custom front-end (using React / Next.js / Hydrogen) that connects to Shopify's commerce backend via API. You get total creative freedom, near-perfect PageSpeed scores (98+) and no Liquid limitations. You need it if you are: a high-volume brand (£1M+/year), running complex animations or interactions, or need features impossible in standard Liquid themes. Most stores under that threshold see better ROI from a custom Liquid theme first.
Yes — 100%. Every section we build uses Shopify's 2.0 section schema system, which means all text, images, colours and toggle options are fully controllable from your Shopify Theme Editor without touching code. We also record a walkthrough video showing you exactly how to make changes, and provide written documentation for every custom section we build.
The highest-impact landing pages for Shopify stores running paid ads are: (1) a hero product landing page for cold traffic, (2) a bundle / value pack offer page, and (3) a collection-specific page targeting a single buyer segment. We recommend starting with one — your highest-traffic ad campaign — and optimising it before building more. A well-built single landing page can double your ROAS compared to sending ad traffic to a standard product or collection page.
Yes — always. Every project starts with a Figma design phase. You review and approve the full layout, colour system, typography and section designs before development begins. This eliminates expensive revisions later and ensures you are 100% aligned with the result before we write a line of code. The Figma files are yours to keep at the end of the project.
The Essential / Refresh tier includes 2 revision rounds. The Full Custom tier includes 4 revision rounds. The Headless Enterprise tier includes unlimited revisions. In practice, most projects only need 1–2 rounds because our detailed design approval phase captures your vision precisely before development. Additional revision rounds beyond your package are available at a fixed fee.
No — zero downtime. All builds are done on a duplicate theme (unpublished) while your existing store keeps selling. We only switch your store to the new theme at a scheduled launch time of your choosing — typically a quiet traffic period. Your store is live and taking orders throughout the entire project.
Once the project is confirmed, we send you a short onboarding form covering: brand assets (logo, colours, fonts), design inspiration (stores you love the look of), Shopify collaborator access, and your conversion goals. The whole form takes about 15 minutes. The more detail you give us upfront, the faster and smoother the build. We also schedule a 30-minute kickoff call to cover anything that isn't clear in writing.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Need a brand new store? We build high-converting Shopify stores from scratch — custom design, app integration and full launch support.
Learn more →A great-looking store needs to be found. Expert Shopify SEO to rank on page one for the keywords your buyers are searching.
Learn more →Custom themes need expert speed optimisation. Core Web Vitals fixes, image compression and code optimisation for PageSpeed 90+.
Learn more →Get a free theme audit and find out exactly what your current design is costing you in lost sales — no obligation, no pressure, just clarity and a clear improvement plan.
We run a 25-point design and performance audit — speed, mobile UX, brand consistency, CRO, trust signals — and send you a personalised video walkthrough within 48 hours. Free. No sales pitch.
Delivered within 48 hours · No obligation · No spam