We optimise every element on your Shopify pages that Google uses to determine rankings — title tags, meta descriptions, heading hierarchy, content, internal links, and keyword placement. The result: pages that rank for the right terms and convert the traffic they earn.
Shopify auto-generates title tags and meta descriptions from product names and descriptions. The result is generic, keyword-poor metadata that tells Google very little about what your pages are actually about — and tells potential customers even less.
On-page SEO is the foundation of organic rankings. Without it, even the best products and the most technically sound store will struggle to rank above competitors who have properly optimised their pages for buyer-intent search terms.
Shopify's default 'Product Name — Store Name' title format wastes your most valuable on-page SEO real estate. A properly crafted title tag including buyer-intent keywords can improve click-through rates by 30–50%.
Using manufacturer descriptions or minimal content on product pages triggers thin content penalties. Google rewards unique, detailed content that answers buyer questions — and so do your customers.
H1, H2, and H3 tags aren't just formatting — they're signals to Google about your page's topic, subtopics, and relevance to specific search queries. Most Shopify stores have heading structure that actively hurts rankings.
90-day comparison after On-Page SEO Optimisation
Real client data. Individual results vary based on niche competitiveness and starting point.
A proven, transparent process refined across 500+ Shopify projects.
We map buyer-intent keywords to each page — ensuring every page targets specific search queries with clear commercial value, eliminating cannibalisation between pages.
We rewrite every title tag and meta description to include primary keywords, secondary modifiers, and compelling calls-to-action that improve click-through rates from Google.
We restructure heading hierarchies, expand thin content, add semantic keyword variations, and ensure every page answers the specific questions buyers are searching for.
We build a strategic internal linking structure that distributes authority across your site, guides users through conversion paths, and helps Google understand your site architecture.
No hidden extras. No upsells. Everything listed below is included in the service.
On-page SEO is included in all monthly SEO packages. Standalone optimisation sprints available.
Tell us about your Shopify store and we'll walk you through exactly what we'd do, what it would cost, and what results you can realistically expect. Zero pressure.
We reply within 2 hours during business hours. No spam, no pressure.
Everything you need to know about On-Page SEO Optimisation.
On-page SEO refers to all optimisations made directly on your Shopify store pages — title tags, meta descriptions, heading structure, content, internal links, image alt text, and URL slugs. These signals tell Google what each page is about and which search queries it should rank for.
In our monthly SEO Starter package we optimise all key commercial pages — homepage, collections, and up to 10 product pages per month. The Growth package covers up to 20 product pages. A standalone Sprint covers your 10 most important pages.
Most on-page improvements are crawled and indexed within 2–4 weeks of implementation. Ranking improvements are typically visible within 60–90 days for competitive keywords, sooner for lower-competition terms.
Yes — if your product descriptions are thin or generic, we write unique, SEO-optimised descriptions that both rank and convert. Content writing is included in Growth and Scale packages.
Collection page SEO is included in Growth and Scale packages. These pages typically have the highest commercial intent traffic and represent significant ranking opportunity for most Shopify stores.
Each service works better alongside the others — see what fits your goals.