The right influencer posting about your Shopify product can generate more sales in 48 hours than a month of paid ads. We build and manage end-to-end influencer campaigns — from creator discovery and outreach to ROI reporting and long-term ambassador programmes — exclusively for Shopify brands.
Most Shopify brands approach influencer marketing the wrong way: they pay large follower counts, send products with no brief, get content they can't reuse and receive zero ROI data. The result is a budget-draining experiment that kills confidence in the channel entirely — just when it should be your highest-returning acquisition strategy.
The problem was never influencer marketing itself. The problem was executing it without a strategy, without creator vetting and without the conversion tracking infrastructure that turns a post into a measurable sale.
A creator with 500K followers and 1% engagement rate will almost always underperform a niche micro-influencer with 30K followers and 8% engagement — because engaged, relevant audiences buy. Follower count without engagement and audience match is vanity, not revenue.
Without unique discount codes, UTM-tracked links and Shopify referral attribution, you have no idea which influencer actually drove revenue. You can't optimise, scale or justify budget increases without knowing which creators are converting.
A single sponsored post has a lifespan measured in hours — but the content itself has long-term value as paid ad creative, website testimonials and social proof assets. Without a content repurposing strategy, you're paying full rate for an asset you use once.
GlowLab Skincare — Health & Beauty Shopify Store
From building your first influencer strategy to managing a full multi-platform ambassador programme — we have a dedicated service for every stage of your creator marketing journey.
Launching influencer campaigns without a documented strategy is the fastest way to burn your budget on creators who don't move the needle. Every campaign decision — which platforms to use, what creator tier to target, what your campaign goals are, how to measure success and how to sequence your annual promotional calendar — must be defined before a single outreach email is sent. We build a complete influencer marketing strategy for your Shopify store before any creator is contacted.
Different campaign goals require different creator tiers, content formats and success metrics. A brand awareness campaign targeting a new product launch needs different creators and KPIs than a conversion-focused sales campaign targeting existing category buyers. We define the exact goal, the right channel mix and the measurable KPIs before any budget is allocated — so every campaign has a clear definition of success.
Influencer campaigns require lead time — creator outreach, product sampling, content creation and posting schedules all need to be coordinated weeks in advance of your target dates. We build a 12-month influencer campaign calendar around your peak trading periods, product launches, clearance events and seasonal moments — ensuring every campaign has the runway it needs to perform at its best.
We define which platform, which creator size and which content format delivers the highest ROI for your specific product category and budget. Micro-influencers (10K–100K) typically generate higher engagement rates and lower CPAs than macro creators but require more volume. We model the optimal creator mix for your campaign goals and budget — maximising revenue per pound of influencer spend.
Full campaign architecture + 90-day influencer roadmap
Identifying the right creators is the single most important decision in any influencer campaign — and it's where most brands get it catastrophically wrong. High follower counts, low engagement rates, fake followers, misaligned audience demographics and irrelevant content niches are all warning signs that a creator will deliver reach without revenue. We apply a multi-layer vetting framework to identify creators whose audiences genuinely match your ideal customer profile and whose engagement signals authentic purchase intent.
We identify creators by niche relevance, audience demographic match (age, gender, location), engagement rate benchmark (above 3% for Instagram, above 5% for TikTok) and content quality score. We filter out creators with inflated follower counts by analysing follower growth velocity, comment authenticity and like-to-view ratios — removing every influencer whose metrics don't support genuine audience connection.
We run every shortlisted creator through follower quality analysis tools — checking for mass-follow/unfollow patterns, engagement pods, purchased follower spikes and bot comment signatures. Fake followers don't buy your products. We only present creators whose follower bases are verified as predominantly genuine, active accounts — protecting your influencer budget from the single most common source of wasted spend in the channel.
We systematically analyse your competitors' influencer activity — identifying which creators they're working with, what content formats are generating the most engagement for their campaigns and which creator relationships appear to be ongoing versus one-off. This intelligence reveals both the creators already proven in your category and the gaps in your competitors' influencer coverage that represent your first-mover opportunity.
50+ creators researched, 20 vetted & shortlisted
Contacting influencers correctly is a skill most brands dramatically underestimate. Generic copy-paste pitch emails get ignored. Lowball rate offers damage your brand reputation in creator communities. Vague collaboration terms lead to content that misses the brief. We manage the entire creator relationship from the first contact email through to contract signing — handling every negotiation, term, deliverable specification and legal compliance requirement so you never have to.
We write personalised outreach messages for every creator on your shortlist — referencing their specific content, their audience and why their community is the right fit for your product. Personalised pitches generate 3–5x higher response rates than generic templates. We manage all follow-up sequences, reply handling and creator communication throughout the negotiation phase so your internal team has zero inbox burden.
We negotiate collaboration fees, usage rights, exclusivity windows, posting schedules, content format requirements and performance guarantees on your behalf — using our database of creator rate benchmarks to ensure you pay fair market rates without overpaying. Every negotiated term is documented before any content brief is shared, preventing scope creep and ambiguous deliverable interpretation after content has been created.
Every influencer collaboration requires a formal contract covering deliverables, usage rights, exclusivity periods, FTC/ASA disclosure requirements, payment terms and content revision rights. We create legally compliant collaboration agreements for every creator relationship — protecting your brand from undisclosed paid partnerships, content ownership disputes and exclusivity violations that can generate significant regulatory and reputational risk.
Full creator outreach, negotiation & contracts managed
A creator brief is the difference between content that converts and content that gets posted and forgotten. Creators perform best when they're given a strong creative direction, clear product messaging points, a defined hook concept and specific platform guidelines — while retaining the authentic voice their audience trusts. We develop campaign concepts and creator briefs that guide influencers toward high-converting content without stripping the native feel that makes influencer marketing work on TikTok, Instagram and YouTube in the first place.
We develop 3–5 campaign concepts per launch — each built around a different storytelling angle for your product (problem/solution, lifestyle fit, transformation, social proof, comparison, unboxing) and each optimised for a specific platform's content format and audience behaviour. Creative concepts are reviewed and approved by you before any creator brief is written — ensuring every piece of influencer content reinforces your brand positioning.
For video-first platforms like TikTok and YouTube, we write detailed content briefs including hook suggestions (opening 3 seconds), key product messaging, call-to-action scripts, suggested b-roll shots and platform-specific format guidance. For Instagram, we provide caption frameworks, story slide sequences and hashtag strategy — giving creators everything they need to produce on-brief content consistently across every post in the campaign.
Each platform has fundamentally different content norms, audience expectations and algorithm behaviour. TikTok rewards native, lo-fi authenticity. Instagram rewards polished aesthetic content with strong visual branding. YouTube rewards longer-form, high-information reviews with strong SEO. We adapt your campaign concept for each platform's specific content requirements — ensuring the same core message is communicated in the format each platform's audience responds to most strongly.
Concepts, scripts & creator briefs for every platform
Product seeding — sending free product to creators in exchange for honest content — is the most cost-efficient entry point into influencer marketing for Shopify brands. When executed strategically with the right creators, professional packaging and clear (but non-pressuring) content expectations, product seeding campaigns generate authentic unboxing and review content that consistently outperforms paid sponsored posts in engagement rate and conversion because audiences trust it more. We manage the complete seeding campaign process from creator selection to ROI tracking.
Not every creator is worth seeding. We identify creators whose content style, audience demographics and posting frequency make them high-probability generators of authentic review content — filtering for creators who regularly share product reviews, have a track record of posting seeded products and whose audience actively engages with product recommendation content rather than scrolling past it.
First impressions matter — and a poorly packaged seeding package is an opportunity missed. We advise on packaging presentation, personalisation elements (handwritten notes, branded inserts, creator-specific customisation) and product selection that maximise the probability of a creator choosing to share their unboxing experience. We coordinate all product sampling logistics, tracking and delivery confirmation so every package reaches the right creator at the right time before your campaign date.
We track every product sample sent — recording creator acceptance, delivery confirmation, posting status and content performance metrics. Every creator in a seeding campaign receives a unique discount code and UTM-tracked link so every sale attributable to their content is captured in your Shopify analytics. This converts seeding from a brand awareness activity into a measurable, optimisable revenue channel with a clear cost-per-acquisition metric.
Strategic seeding with full tracking & ROI reporting
Paid influencer partnerships — sponsored posts, paid story placements and branded content ads — give you guaranteed delivery, usage rights and predictable scheduling that organic seeding cannot. When an influencer has agreed to a paid collaboration, their content can also be amplified as Branded Content Ads (Instagram) or Spark Ads (TikTok) — running the creator's organic-looking post as a paid ad to audiences far beyond their followers. We manage every dimension of your paid influencer programme from content approval through to paid amplification.
We monitor the performance of every sponsored post in real time — tracking views, reach, engagement rate, link click-through rate, story swipe-ups and Shopify discount code redemptions from the moment content goes live. When a piece of sponsored content is significantly over-performing, we alert you immediately with a scaling recommendation to amplify it as a paid ad before its organic momentum decays.
TikTok Spark Ads and Instagram Branded Content Ads let you run an influencer's existing organic post as a paid advertisement — combining the authenticity of creator content with the targeting precision of paid media. We set up the permissions, build the audiences, configure the bidding and manage the spend so that your best-performing influencer content reaches the maximum number of qualified buyers at the lowest possible cost per click.
Managing five or ten influencers simultaneously — each with different posting schedules, content styles and audience sizes — creates significant coordination complexity. We manage the entire campaign as a unified operation: approving content against the brief, coordinating posting dates to avoid cannibalisation, monitoring live performance across all creators and adjusting amplification spend toward the highest-performing posts in real time.
Full paid influencer campaign management + amplification
A single piece of influencer content — an unboxing video, a product review, a lifestyle reel — has value that extends far beyond its 24-hour organic lifespan on the creator's feed. The same authentic, high-trust content can be repurposed into paid ad creative, product page testimonial videos, social media posts, email campaign assets and website social proof — dramatically multiplying the return on every pound you invested in the original collaboration. We build and execute a systematic content repurposing workflow that extracts maximum commercial value from every piece of influencer content you own the rights to.
Influencer video content — especially authentic TikTok-style UGC — consistently outperforms professionally produced studio ads in Meta and TikTok paid campaigns because it doesn't look like an ad. We edit influencer videos into platform-optimised ad formats: 9:16 for TikTok and Instagram Stories, 4:5 for Instagram Feed, 1:1 for Meta Feed — cutting to the hook, adding captions, inserting your logo and CTA, and formatting for maximum paid media performance.
Influencer reviews are the most credible form of social proof available — a real person, with a real audience, who chose to engage with your product. We extract the most compelling quotes, video clips and product images from every influencer collaboration and format them as website testimonials, product page review embeds, email campaign social proof blocks and checkout trust signals — turning a one-time post into a permanent conversion asset across your entire digital presence.
Professional lifestyle photography from influencer collaborations is an expensive standalone service — but when negotiated into your influencer contract as a usage rights deliverable, it becomes a zero-additional-cost asset library. We negotiate image usage rights into every paid collaboration and repurpose influencer lifestyle imagery across your Shopify product pages, collection banners, email headers, social media grids and paid ad creatives — building a diverse, authentic visual brand library without separate photography budgets.
Extract maximum value from every influencer asset
Influencer campaigns that aren't measured are campaigns that can't be optimised. Engagement metrics — likes, comments, shares, saves and story interactions — tell you how an audience responded emotionally to the content. Conversion metrics — UTM click-throughs, discount code redemptions and Shopify referral revenue — tell you whether that emotional response translated into purchases. We track both layers for every creator in your campaign, building a data-driven picture of which partnerships are worth scaling and which aren't worth renewing.
We track engagement metrics for every post across every creator in the campaign — calculating engagement rate relative to follower count, tracking comment sentiment, measuring saves (the highest-intent engagement signal on Instagram) and monitoring share velocity on TikTok. We benchmark every creator's engagement against their historical average and their category norms — flagging over- and under-performers in real time so you can act immediately rather than waiting for a monthly report.
We configure UTM parameters and Shopify discount codes for every creator — enabling precise attribution of referral sessions, add-to-cart events, checkout initiations and completed purchases directly to each individual influencer post. This data feeds directly into a campaign attribution dashboard showing cost-per-click, cost-per-acquisition and revenue-per-creator — giving you the exact data you need to make evidence-based decisions about which partnerships to scale and which to drop.
Not every creator in your campaign will perform equally — and the data usually identifies one or two standout partnerships within the first 30 days. We analyse creator performance across both engagement and conversion metrics, identify the top performers and present a scaling recommendation: increase their posting frequency, negotiate an exclusivity arrangement, or build them into a longer-term ambassador relationship before your competitors identify and approach the same creators.
Full attribution tracking — engagement to Shopify revenue
A campaign report that only shows impressions and engagement is a vanity document. The only reporting that matters to a Shopify brand is the reporting that connects influencer activity to Shopify revenue — and that identifies the exact decisions, creators and content types that will generate more of it. We deliver structured influencer campaign reports that go beyond surface metrics to show you exactly what drove sales, what didn't, and precisely where to allocate your next influencer budget for maximum return.
Every campaign concludes with a comprehensive performance report covering: total reach and impressions by creator, engagement rate benchmarks vs. category averages, click-through rate by post type and platform, Shopify revenue attributed by creator and post, cost-per-acquisition breakdown, audience demographic insights from creator back-end analytics, and content performance ranking by conversion rate. Reports are delivered in a clear, visually formatted document you can share directly with your team or board.
We build a complete revenue attribution model for your influencer campaigns — combining UTM-tracked referral sessions, Shopify discount code redemptions and last-click attribution data to assign a precise revenue figure to every creator relationship. This includes calculating ROMI (Return on Marketing Investment), blended CPA across the full creator roster, and the incremental revenue generated above what your baseline traffic would have produced without the campaign.
The most valuable section of any campaign report is the forward-looking analysis: which creator tiers delivered the best CPA, which content formats generated the highest conversion rates, which platforms showed the strongest purchase intent signals, and which campaign structure — seeding vs. sponsored vs. ambassador — delivered the best ROI for your specific product category. We turn every campaign's data into an evidence-based brief for your next campaign — making each campaign smarter and more profitable than the last.
Revenue-first reports with next campaign recommendations
One-off influencer posts build awareness. Long-term ambassador relationships build brands. When a creator posts about your product once, their audience notices. When that same creator posts about your product every month for a year, their audience starts to see your brand as genuinely endorsed by someone they trust — and that trust compounds into a sustained, high-converting traffic stream that a single campaign can never achieve. We identify your top-performing creators, convert them into structured brand ambassadors and manage every dimension of the ongoing relationship.
We identify the creators from your campaign pool who consistently deliver the highest CPA and strongest audience conversion signals — and convert those one-off relationships into structured ongoing partnerships with defined posting commitments, exclusivity periods and performance-linked compensation structures. Ongoing collaborations give you predictable content production, sustained audience exposure and deeper creator-brand alignment that one-off sponsorships can't replicate.
A structured brand ambassador programme — with tiered creator levels, defined monthly deliverables, performance bonuses and exclusive perks — transforms your best creators into genuine brand advocates who promote your products because they've built an authentic relationship with your brand, not just because they've been paid to post. We design and manage the full ambassador programme structure, including onboarding, deliverable tracking, performance reviews and incentive management.
Affiliate commission structures — where creators earn a percentage of every sale they drive — align creator incentives perfectly with your revenue goals and reduce upfront campaign costs significantly. We set up, configure and manage your Shopify affiliate programme, assign unique tracking links and commission tiers to every creator, automate commission calculations and provide creators with real-time performance dashboards — creating a self-managing, performance-driven creator network that grows your revenue without fixed campaign fees.
Long-term creator relationships + affiliate programme management
Beyond standard influencer campaign management sits a tier of more complex, high-investment influencer strategies reserved for brands that are ready to dominate their category across every platform simultaneously. Multi-platform coordinated campaigns, influencer-led takeovers and live shopping events, giveaway mechanics and crisis monitoring are all specialist disciplines that require experienced strategy, robust process infrastructure and active management to execute without brand risk. We offer the full suite of advanced influencer services for Shopify brands ready to scale their creator programmes beyond standard campaign management.
A coordinated multi-platform influencer campaign creates multiple simultaneous touchpoints with your target audience — TikTok for viral discovery, Instagram for lifestyle aspiration, YouTube for in-depth review and purchase intent, Pinterest for long-tail organic discovery and repinning. We build and manage campaigns that deploy the right creators on the right platforms with the right content formats simultaneously — creating a cross-platform presence that compounds brand recognition and drives significantly higher conversion rates than single-platform campaigns.
Account takeovers — where a creator runs your brand's Instagram or TikTok account for 24–48 hours — generate dramatic spikes in follower growth and engagement by exposing your brand account to the creator's entire audience. Giveaway campaigns, when structured correctly around product gifting mechanics and follow/tag entry requirements, can generate thousands of new followers and email subscribers within 72 hours. Live shopping events on TikTok Live and Instagram Live combine entertainment, demonstration and real-time purchase CTAs into a single high-conversion format — we plan, brief, promote and manage all three.
When a creator you've partnered with generates controversy — a viral negative post, a brand values misalignment, a cancelled creator situation — your brand's association with them can generate significant reputational and commercial risk within hours. We provide ongoing brand reputation monitoring across all creator partnerships, maintain a crisis response protocol for every active collaboration and manage rapid-response communications if a creator relationship needs to be publicly or privately distanced from your brand before the controversy escalates.
Multi-platform, live events, giveaways & crisis management
A clear, repeatable process that takes your influencer programme from idea to measurable revenue — with full transparency at every stage.
We define your campaign goals, target audience, platform mix and creator tier strategy before any outreach begins.
Day 1–3We identify, vet and shortlist 15–20 creators whose audiences match your ideal buyer profile and whose engagement is authentic.
Day 3–7We handle all creator communications, negotiations, contracts and content brief delivery — you approve, we execute.
Day 7–14Content goes live across platforms. We monitor performance in real time and amplify top-performing posts as paid ads immediately.
Day 14–44Full campaign report delivered with revenue attribution, CPA by creator and evidence-based recommendations for the next campaign.
Day 45+Every result below is from a Shopify brand we managed — real creators, real content, real sales tracked directly in Shopify analytics.
Three tiers designed to match your campaign stage — from your first influencer test to a full multi-platform ambassador programme.
Across 400+ influencer campaigns managed for Shopify brands worldwide.
"Every creator they sourced converted far better than the influencers we'd tried on our own. The tracking showed exactly where every sale came from — we've never had that visibility before."
"The micro-influencer programme they built outperformed our entire paid ads spend in month one. The product seeding approach felt authentic and the audience engagement was genuinely different from anything we'd seen before."
"The ambassador programme they built is now our most reliable revenue channel. We have creators posting every week, their audiences trust the recommendations completely and the affiliate tracking pays commissions automatically."
We're not a generic influencer agency. Every campaign we run is built exclusively for Shopify ecommerce brands — with Shopify-native tracking, discount code attribution and product feed integrations that a generalist agency simply can't deliver.
Every creator gets a unique Shopify discount code and UTM-tracked link so every sale is attributed with precision — not estimated. You always know exactly which creator drove which revenue.
We've spent years building authentic relationships with creators across beauty, fashion, health, fitness, food, home and lifestyle niches — meaning you skip the cold outreach phase entirely for many creator categories.
Each platform has different content norms, algorithm mechanics and audience behaviours. Our team includes platform specialists for TikTok, Instagram and YouTube — not generalists running the same brief across all three.
We negotiate usage rights into every contract by default — so your influencer content automatically becomes paid ad creative, website social proof and email assets without additional cost or negotiation after the fact.
We run every campaign with full revenue attribution from day one. If your first 60-day campaign doesn't generate measurable, trackable revenue from influencer content — we'll run a second campaign at no management fee until it does. We stand behind the process completely.
Everything you need to know before launching your first campaign with us.
Our influencer marketing management starts from £697/month for the Starter package, £1,397/month for Growth and £2,497/month for Scale. One-time strategy documents and campaign audits start from £397. Influencer fees (payments to creators) are separate from our management fee and are agreed directly with you before any outreach begins.
Our Shopify clients average 4.2x ROI on managed influencer campaigns. Micro-influencer programmes in niche product categories (beauty, fitness, food, home) consistently generate 5–9x ROI when combined with Shopify discount code tracking, content repurposing as paid ads and a structured ambassador programme. Results depend heavily on product category, creator selection quality and campaign budget — we provide realistic projections for your specific niche before any campaign begins.
Yes — completely. We manage every creator communication from the initial outreach email through to contract signing, content brief delivery, approval process and post-campaign relationship. You approve the creator shortlist and campaign brief; we handle every message, negotiation and contract in between. You never need to communicate directly with a creator unless you specifically want to.
We use a combination of unique Shopify discount codes (one per creator), UTM-tracked referral links and GA4 referral attribution to assign revenue directly to individual creators with precision. Every click, add-to-cart and completed purchase from a creator's content is tracked in your Shopify analytics — we build a live dashboard you can check at any time showing revenue, CPA and ROMI per creator.
We manage influencer campaigns across TikTok, Instagram (Feed, Reels, Stories), YouTube (long-form reviews, Shorts), and Pinterest. We also manage TikTok Spark Ads and Instagram Branded Content Ads for paid amplification of influencer content. Our recommendation on platform mix depends entirely on your product category, target audience demographics and campaign goal — we advise on the optimal combination during your initial strategy session.
Product seeding involves sending free product to creators with no guaranteed posting requirement — the content is organic and typically performs better because the audience trusts it more. Paid sponsorships guarantee a post on a specific date with an agreed format and usage rights. We typically recommend starting with a seeding campaign to identify which creators convert best, then converting the top performers into paid sponsors for guaranteed delivery and amplification rights.
For seeding campaigns, content typically goes live within 14–21 days of products being sent. For paid sponsorships, content is scheduled 7–14 days after contract signing. The fastest results come from TikTok, where a single viral post can drive significant sales within 24–48 hours. The compounding value of influencer marketing builds over 3–6 months as your creator network grows, ambassador relationships deepen and repurposed content accumulates across your paid and organic channels.
Yes — and this is one of the highest-value benefits of a professionally managed influencer programme. We negotiate usage rights into every paid collaboration as a standard contract term, allowing you to run the creator's content as TikTok Spark Ads, Instagram Branded Content Ads and standard Meta paid ads. Authentic influencer content consistently outperforms studio-produced ad creative — often at significantly lower CPMs — making your influencer investment multiply in value across your entire paid media programme.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Activate your influencer content on TikTok Ads. Expert TikTok strategy to amplify creator content at scale for your Shopify store.
Learn more →Repurpose influencer content as Meta Ads creative. Expert Facebook and Instagram campaign management built for Shopify brands.
Learn more →Complement influencer campaigns with professional product content, brand storytelling and SEO-driven copy that builds long-term brand value.
Learn more →Every week without an influencer programme is a week your competitors are building brand recognition, generating authentic social proof and acquiring customers at lower CPAs than any paid channel can match. Let's change that — starting with a free campaign audit.
Tell us about your store and your goals. We'll review your niche, identify the creator opportunities your competitors are missing and send you a personalised campaign recommendation — completely free, within 48 hours.
"The free audit was more detailed than any paid influencer strategy I'd seen before. They identified three creators our competitors were using that we hadn't considered and showed exactly how to approach them. We booked the Growth package the same day."
Delivered within 48 hours — no obligation, no pitch