Google Shopping, Search, Display, YouTube and Performance Max — all running together in a full-funnel strategy built exclusively for Shopify stores. Stop paying for clicks that don't convert. Start hitting 4–6x ROAS from the buyers who are already searching for what you sell.
Google Ads places your products in front of people at the exact moment they are searching to buy — but only if your campaigns are structured correctly. Most Shopify merchants running Google Ads are wasting 40–60% of their budget on irrelevant searches, poorly optimised product feeds and campaign types that don't match their funnel stage.
The result? High spend, mediocre ROAS, and a growing suspicion that Google Ads "just don't work" — when the truth is that the setup was wrong from day one.
Without a robust negative keyword strategy, Google matches your ads to searches that will never convert — eating 30–50% of your budget on traffic with zero purchase intent while your actual buyers scroll past your competitors' Shopping ads.
Without properly configured GA4, Google Tag Manager and Shopify conversion pixels, Google's Smart Bidding algorithms are making budget decisions based on incomplete data — systematically directing spend away from your highest-converting campaigns.
Google Shopping ROAS lives or dies on product feed quality. Poor titles, missing attributes, incorrect GTINs and unoptimised images suppress your Shopping ads in the auction before a single click is bought — no amount of bidding fixes a broken feed.
FitCore Supplements — Health & Fitness Shopify Store
From building your first campaign strategy to running Advanced Performance Max scaling — we have a dedicated service for every stage of your Google advertising journey.
Launching Google Ads without a documented strategy is the fastest way to burn your entire budget before you generate a single profitable order. Every campaign decision — which type to run, which keywords to target, how much to bid and what your ROAS floor is — must be made in advance based on your unit economics, your product catalogue and your competitors' auction behaviour. We build the complete Google Ads strategy before a single pound is spent.
We map every campaign type — Shopping, Search, Display, YouTube and Performance Max — to the right funnel stage and audience intent level. Each campaign gets its own objective, budget allocation and ROAS target based on its role in the purchase journey, from awareness at the top to cart abandonment recovery at the bottom.
Ecommerce revenue is heavily seasonal — and Google Ads campaigns need to be built around your commercial calendar, not just left running year-round. We build a 12-month promotional campaign calendar covering your major sales periods, product launches, clearance events and seasonal peaks — with defined budget increases, creative timelines and performance targets for each event.
Different campaign types optimise for different goals, and mixing them up wastes budget. We define the exact conversion goal for every campaign — Purchase, Add to Cart, Lead Form or Store Visit — and configure Google's bidding strategy to optimise for the signal that actually moves your business forward rather than the default Google recommends.
Full-funnel architecture + 90-day scaling roadmap
In Google Search Ads, you pay for every keyword click — which makes targeting the wrong keywords not just ineffective but actively expensive. Generic keywords attract browsers. Buyer-intent keywords attract purchasers. The difference between a 1x ROAS and a 5x ROAS on Search is almost always in the keyword strategy. We research, structure and continuously refine the exact keyword universe that drives profitable, high-converting traffic to your Shopify store.
We analyse the actual search terms triggering your competitors' ads using auction insights, Google Keyword Planner and third-party intelligence tools — identifying the high-intent keywords driving their sales and the gaps in their strategy that represent your lowest-competition, highest-ROAS opportunities in the Google auction.
Long-tail keywords — three to five word phrases with specific purchase intent — consistently deliver the highest ROAS on Google Search because they attract buyers who know exactly what they want. We map long-tail keyword clusters to every major product category and product page in your store, capturing high-intent traffic that your competitors' generic broad match campaigns are ignoring entirely.
Negative keywords are one of the single most impactful optimisations in any Google Ads account. We build a comprehensive negative keyword list — blocking irrelevant searches across brand terms you don't own, competitor brand terms, informational searches and category terms with zero purchase intent — immediately cutting wasted spend and improving your campaign ROAS without touching a single bid.
300+ buyer-intent keywords + 200+ negative keywords
A poorly structured Google Ads account is the root cause of the majority of the wasted spend we see in every account audit. Campaign sprawl, missing conversion tracking, incorrect billing thresholds, overlapping ad groups and misconfigured Google Analytics 4 linkage all silently drain performance. We either build your Google Ads account correctly from scratch or conduct a forensic audit of your existing account — identifying every structural issue and implementing every fix before restarting spend.
We configure your complete Google Ads account hierarchy — MCC structure, billing setup, linked accounts (GA4, Google Merchant Center, Search Console, YouTube), conversion action configuration and ad account settings — ensuring every technical foundation is in place before a single campaign goes live.
We implement a complete conversion tracking stack for your Shopify store — Google Tag Manager container setup, GA4 ecommerce events (purchase, add_to_cart, begin_checkout, view_item), Google Ads conversion actions, and the Shopify Google & YouTube app Pixel — all verified and tested before any campaign goes live to ensure Smart Bidding has the accurate data it needs.
For merchants with an existing Google Ads account, we perform a comprehensive audit covering campaign structure efficiency, keyword match type distribution, Quality Score analysis, impression share leakage, budget allocation, negative keyword coverage, audience list setup, conversion tracking accuracy and bidding strategy assessment — delivering a prioritised fix list ranked by estimated revenue impact.
Full structural build or forensic audit + fix implementation
Google Ads is not one platform — it is five fundamentally different advertising channels with different audience intent levels, creative formats, bidding mechanisms and ROAS profiles. Running only one campaign type means missing 80% of the Google ecosystem. We build and manage every campaign type your Shopify store needs, structured for the specific role each plays in your customer acquisition funnel — from capturing brand searches to recovering abandoned carts to building awareness on YouTube.
Search campaigns target people who are actively typing purchase-intent queries into Google right now. We build tightly structured Search campaigns with SKAGs or STAGs, exact and phrase match keywords, RSAs written for maximum Quality Score, and ad extensions that occupy maximum SERP real estate — driving the highest-intent traffic directly to your most relevant product and collection pages.
Display campaigns reach your target audience across 35 million websites in the Google Display Network — at CPMs far lower than Search. YouTube Ads (TrueView, Bumper, Discovery) combine video storytelling with precise audience targeting to build brand recognition and warm audiences for your Search and Shopping campaigns. We configure both for your Shopify store's funnel stage and audience.
Performance Max campaigns use Google's AI to serve ads across Search, Shopping, Display, YouTube, Gmail and Maps simultaneously — automatically finding the highest-converting placements and audiences for your Shopify products. When set up correctly with quality asset groups and audience signals, PMax consistently delivers the highest revenue volume of any campaign type for ecommerce stores at scale.
Search, Shopping, Display, YouTube & PMax all built right
Ad copy on Google Search is your first impression with a high-intent buyer who is comparing multiple results at the same time. Your headline has three seconds to differentiate your store from the four other ads on the same page — each competing for the same click. We write Responsive Search Ad copy, Display creative and YouTube ad scripts specifically engineered for Shopify ecommerce, tested systematically to maximise Quality Score, CTR and post-click conversion rate simultaneously.
Google's RSAs test combinations of up to 15 headlines and 4 descriptions — and the combinations Google serves most are determined by your Ad Strength score and historical CTR signals. We write 15 distinct headlines and 4 descriptions per ad group — each targeting different buyer angles, USPs, urgency triggers and CTAs — achieving "Excellent" Ad Strength and significantly reducing CPC through improved Quality Score.
Display ad performance depends entirely on creative quality — and most Shopify stores run generic banner ads that blend into the page background and generate zero clicks. We design high-contrast, brand-consistent Display creative in all Google-required sizes (Responsive Display, Leaderboard, Rectangle, Skyscraper) built specifically to stop scrolling, communicate your offer and drive qualified clicks at minimum CPM.
YouTube TrueView ads are skippable after 5 seconds — which means your opening hook must give viewers a compelling reason to keep watching before they reach the Skip button. We write YouTube ad scripts following the proven Hook-Problem-Solution-CTA framework, produce detailed production briefs for your video team or UGC creators, and manage the complete YouTube campaign setup including audience targeting and bid strategy.
RSA copy, Display creative & YouTube scripts — all in-house
Google Shopping is the highest-ROAS campaign type available for ecommerce — consistently delivering 5–9x ROAS for well-managed Shopify stores because it places your product image, price and name directly in front of buyers at the exact moment they are searching to purchase. But Shopping performance is entirely dependent on the quality of your product feed and the intelligence of your campaign segmentation. We manage every layer of your Shopping presence — from Merchant Center feed optimisation to campaign-level bid management.
Merchant Center is the engine behind all Google Shopping ads — and a feed with poor titles, missing attributes or incorrect GTINs will suppress your products in the auction before a single bid is placed. We set up your Merchant Center account, connect it to your Shopify store, and systematically optimise every product feed attribute — titles, descriptions, GTINs, images, pricing and availability — to maximise your Shopping impression share and click-through rate.
Most Google Shopping accounts run a single campaign bidding the same amount on every product — which means your bestsellers and your slow movers compete for the same budget at the same CPC. We segment your Shopping campaigns by product category, margin tier and historical conversion rate — so your highest-performing SKUs get the budget and bids they need to dominate the Shopping carousel.
Dynamic remarketing shows the exact products a visitor viewed on your Shopify store to them as they browse other websites and YouTube — using your product feed to automatically populate the ad creative with the right product image, name and price. We configure dynamic remarketing audiences, build segmented remarketing campaigns and manage bids to profitably re-engage your highest-intent past visitors.
Feed optimisation + campaign management for maximum ROAS
The majority of your ad spend should target people who have already shown interest in your store or who closely resemble your existing buyers — not cold audiences with no prior intent. Audience targeting and remarketing are the highest-ROAS levers available in Google Ads, and most Shopify stores aren't using them effectively. We build, segment and continuously optimise every audience layer — from in-market prospecting to cart abandonment recovery — so every pound of your budget works harder.
We build custom audience segments from your highest-value data sources — Google Ads website visitor lists segmented by page visited, product viewed and time spent; Customer Match lists uploaded from your Shopify customer database; and YouTube viewer audiences from your channel. Each audience gets its own tailored ad messaging and bid adjustment based on where they are in the purchase journey.
Similar Audiences (the Google equivalent of lookalike audiences) and In-Market audiences let you reach new cold prospects who share the behavioural profile of your existing customers or who Google has identified as actively researching products in your category. We layer these audience signals onto your Shopping and Performance Max campaigns as bidding modifiers, dramatically improving the efficiency of prospecting spend.
Cart abandoner campaigns consistently deliver 8–12x ROAS — the highest in any Google Ads account — because they target people who were already on your checkout page. We build segmented retargeting campaigns for cart abandoners, product page visitors, past purchasers (for repeat purchase or upsell) and subscription lapse audiences — each with tailored creative, offers and bids to maximise recovery revenue.
Cart abandoners, buyers & lookalikes — all targeted
Bidding is where Google Ads campaigns win or lose money. Set your bids too low and you lose impression share to competitors. Set them too high and you burn budget on unprofitable clicks. Choose the wrong Smart Bidding strategy before you have sufficient conversion data and Google's algorithm will optimise against garbage signals. We manage every dimension of your bid and budget strategy — from initial manual bidding calibration through to advanced Smart Bidding at scale — maximising ROAS at every stage of your campaign's data maturity.
New campaigns with fewer than 30 conversions per month need manual or enhanced CPC bidding — Google's Smart Bidding algorithms cannot learn effectively with insufficient data and will waste budget chasing low-quality signals. We manage the critical transition from manual to automated bidding, defining the exact conversion volume thresholds and data quality gates that must be reached before switching to Target ROAS or Max Conversions bidding strategies.
Once your campaigns have sufficient conversion data, Smart Bidding unlocks significant performance improvements — but only when configured correctly. Setting a Target ROAS too aggressively restricts impression share; setting it too low wastes budget on low-value conversions. We calibrate every Smart Bidding parameter — tROAS targets, tCPA floors, portfolio strategies and seasonal bid adjustments — against your actual unit economics and inventory availability.
Google over-delivers budget on high-traffic days and under-delivers on slow days — and without active budget pacing management, you can exhaust your monthly budget by the 20th or miss peak trading days because campaigns ran out of daily budget at noon. We manage daily budget allocation across all campaigns, implement budget rules and automated alerts, and adjust budget weighting around your promotional calendar and seasonal demand peaks.
Manual → Smart Bidding migration + active pacing management
You cannot optimise what you cannot measure. Yet the majority of Shopify Google Ads accounts we audit are missing at least one critical tracking element — duplicated conversions inflating ROAS, missing purchase value data preventing Smart Bidding from optimising correctly, or GA4 and Google Ads showing completely different revenue numbers with no explanation. We build a watertight analytics and reporting infrastructure that gives you accurate, actionable data across every campaign and connects Google Ads performance directly to Shopify revenue.
We build a unified performance dashboard covering every metric that matters for Shopify ecommerce — CTR and Quality Score by campaign and ad group, CPC trends, impression share lost to budget and rank, CPA by product category, ROAS by campaign type and overall account ROAS compared to your target — all in one view updated daily, not hidden in Google Ads' default reporting interface.
We connect Google Ads conversion data directly to Shopify order revenue — tracking not just the number of conversions but the actual revenue value of every order attributed to each campaign and keyword. This enables true ROAS calculation (revenue ÷ spend) rather than the approximated conversion value Google defaults to, and surfaces which product categories and keywords are driving your most valuable orders.
Raw data without interpretation is useless. Every monthly report we deliver includes a dedicated recommendations section — identifying the specific campaigns to increase budget on, the keywords to pause, the audiences to expand, the ad creatives to retire and the tests to run in the next 30 days. You always know exactly what action to take next to improve ROAS further.
Watertight tracking + monthly reports with next-step actions
Once your core Google Ads campaigns are profitable and generating reliable conversion data, the next growth lever is expansion — into Performance Max at full scale, multi-channel integration across Google's entire inventory, and advanced automation strategies that allow your campaigns to optimise in real time without manual intervention. These advanced services are designed for Shopify stores spending £5,000+ per month on Google Ads who are ready to scale revenue without a proportional increase in management complexity.
Performance Max campaigns running at scale — with well-structured asset groups, rich audience signals, quality creative assets and accurate conversion tracking — consistently outperform individual campaign types combined. We manage full PMax deployment across your product catalogue, continuously improving asset group performance scores, testing creative variations and monitoring search term themes to prevent brand cannibalisation and ensure incremental revenue growth.
The most profitable Google Ads accounts run coordinated campaigns across multiple channels simultaneously — using Search to capture demand, Shopping to convert product searchers, YouTube to build brand recognition, Display to retarget and Gmail to reach buyers in their inbox. We orchestrate a multi-channel campaign architecture where each channel plays its defined role, audiences flow between channels intelligently and budget is allocated dynamically based on channel ROAS.
Your competitors are continuously adjusting their Google Ads strategies — and if you're not monitoring their auction behaviour, you're reacting too late. We use Google Ads Auction Insights, impression share tracking and third-party competitive intelligence to monitor your competitors' bidding, messaging and creative strategies — allowing us to respond proactively when competitors increase spend, launch new campaigns or start targeting your brand terms.
PMax at scale + multi-channel + competitor intelligence
Some merchants have an internal marketing team or in-house capability but need expert Google Ads oversight — strategic direction, campaign audits, troubleshooting and scaling guidance without full account handover. Others need an ongoing partner who manages everything continuously, adapting campaigns in real time as performance data evolves. We offer both: pure consulting for teams who want expert guidance, and full ongoing management for merchants who want us to own performance entirely.
Google Ads accounts that are left running without active management degrade over time — Quality Scores drift, negative keyword lists become stale, audience lists stop refreshing and bid strategies fall out of calibration as conversion patterns change. Our continuous optimisation retainer includes weekly account checks, regular negative keyword expansion, bid adjustment reviews, search term analysis, audience refresh and creative rotation to prevent performance degradation and drive consistent month-on-month ROAS improvement.
Google Ads policy violations, disapproved ads and account suspensions can happen without warning and stop all revenue overnight. We have extensive experience resolving Google Ads disapprovals across categories including health products, financial services and restricted content — navigating Google's appeal process, implementing compliant creative and resolving the root compliance issues that caused the disapproval to prevent recurrence.
Scaling Google Ads profitably requires identifying the specific constraints limiting growth — whether that's impression share lost to budget, Quality Score suppressing your ad rank, a product feed issue limiting Shopping eligibility, or an audience strategy leaving remarketing revenue on the table. We provide a monthly scaling review identifying the single highest-impact action available in your account that month, with a clear implementation plan and projected ROAS impact.
Expert oversight + weekly optimisation + monthly scaling plan
No guesswork. No wasted spend during setup. Every client follows the same proven onboarding roadmap — so your first profitable conversion comes as fast as possible.
We analyse your existing Google Ads account — or your business and goals if starting fresh — and identify every performance gap, wasted spend source and quick-win opportunity.
Free — No RiskWe build your full-funnel Google Ads strategy — campaign types, keyword targets, budget allocation, ROAS targets and 90-day scaling roadmap — before a single pound is spent.
Delivered in 48hrsWe implement conversion tracking, connect Merchant Center, build campaign structures and verify every data point is accurate before any campaign goes live.
5–7 DaysCampaigns go live. We monitor performance daily in the first two weeks, making rapid bid adjustments, pausing wasted spend and feeding Google's algorithms with clean conversion data.
Day 7–14Once profitable ROAS is established, we scale budgets, expand into new campaign types, test new audiences and compound improvements month after month — turning Google into your most predictable revenue channel.
OngoingEvery number below is from a live Shopify store we manage. No projections, no averages — actual account results.
Management fee is separate from your ad spend budget. You own your Google Ads account and all data from day one — always.
Every metric below is from a live account. We don't use industry averages or projections.
"Before working with Shopify Pro Services we were getting 1.3x ROAS and bleeding money. They rebuilt everything — the feed, the campaign structure, the bidding — and now we're at 6.8x. Google is our most profitable channel."
"We had no idea our Shopping campaigns were missing half our product catalogue because of feed errors. Within the first week they had everything fixed and our impression share doubled. Revenue followed."
"The remarketing campaigns they set up were the biggest quick win we've ever seen in our business. £14K recovered in the first 30 days from people who had already been on our site. It felt like free money."
There are thousands of Google Ads agencies. Most run generic campaigns that could apply to any industry. We run Google Ads campaigns that are built exclusively around the Shopify platform, ecommerce conversion data and the specific behaviour of buyers searching for physical products on Google.
We build campaigns around Shopify's product structure — collections, variants, product types and tags — so your Google Shopping and PMax campaigns mirror your store's taxonomy and bid accordingly.
Our strategists have managed millions in Google Ads spend across ecommerce categories. We don't learn on your budget — we apply proven frameworks refined across 300+ accounts.
We measure success by one metric: revenue return on ad spend. Every decision — bids, budgets, campaign types, creative — is evaluated against its impact on your ROAS and your bottom line.
Your Google Ads account, your campaign data, your conversion history — all in your Google account with full admin access. We never hold your account hostage or lock you into proprietary systems.
If we don't reduce your CPA or improve your ROAS within the first 60 days of active management, we'll work for free until we do. We back our work with a clear, measurable guarantee — because we know it works.
Everything you need to know before trusting us with your ad budget.
We recommend a minimum of £1,500/month in ad spend to generate sufficient conversion data for Smart Bidding to optimise effectively. Below that threshold, Google's algorithms cannot learn fast enough and manual bidding is required — which limits scaling potential. For most Shopify niches, £2,000–£5,000/month delivers the fastest path to profitable, scalable ROAS. That said, we can start with what your budget allows and build from there.
Most accounts show meaningful ROAS improvement within 2–4 weeks of us taking over management — primarily through eliminating wasted spend, fixing conversion tracking and restructuring campaigns. Significant scaling performance typically builds from month 2 onwards as Smart Bidding accumulates accurate conversion data. Google Shopping campaigns often show the fastest initial improvement due to feed quality fixes alone.
Our client average across Google Shopping is 4.8x ROAS — meaning £4.80 in revenue for every £1.00 spent on ads. High-margin niches (beauty, supplements, jewellery) regularly achieve 6–10x ROAS. Lower-margin categories (electronics, commodity products) typically target 3–4x ROAS. We'll give you a realistic ROAS projection specific to your niche and margins during your free audit — not a generic promise.
Yes — our Growth and Scale packages include both Google Ads and Meta Ads management. Running both platforms together is significantly more effective than either alone because YouTube and Display build the warm audiences that make Search and Shopping campaigns more efficient — and Meta's visual ads drive awareness that increases your Google branded search volume. We manage both as an integrated strategy, not two separate campaigns.
Absolutely — always. Your Google Ads account is in your name, billed to your payment method and under your ownership from day one. We access it as an MCC (manager account) which you can revoke at any time with a single click. You keep 100% of your campaign history, conversion data, audience lists and bidding history when our engagement ends.
Yes — full conversion tracking setup (GA4, Google Tag Manager, Shopify Pixel and Google Ads conversion actions) and Merchant Center configuration are included in every onboarding. We never launch campaigns without verified, accurate conversion tracking because inaccurate data is worse than no data when Google's Smart Bidding is making budget decisions. We test every conversion event before campaign launch.
Management fees and ad spend are completely separate. Our management fee (£697–£2,497/month) covers strategy, setup, optimisation and reporting. Your ad spend goes directly to Google — billed to your own Google Ads account — and we have zero financial incentive to increase your spend beyond what is profitable. We recommend spend levels based purely on what your ROAS data supports, not our revenue.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Extend your paid reach to Facebook and Instagram. Expert Meta Ads management with a consistent 3–5x ROAS for Shopify stores.
Learn more →Pair Google Ads with Shopify SEO for full search dominance — paid and organic traffic working together to maximise revenue.
Learn more →Convert Google Ads clicks into repeat buyers. Expert Klaviyo flows recover carts, nurture leads and drive lifetime revenue.
Learn more →Every day your campaigns run without expert management is money flowing to your competitors. Get a free, no-obligation Google Ads audit within 48 hours — and find out exactly what's costing you ROAS right now.
We'll audit your Google Ads account across 60+ performance checks — covering campaign structure, conversion tracking accuracy, product feed quality, bidding strategy, wasted spend and scaling opportunities — and deliver a prioritised action plan within 48 hours. Completely free. No pitch call required.
"The free audit alone identified £3,200/month in wasted spend we didn't know existed. We fixed three things before even becoming a client and ROAS jumped from 2.1x to 3.6x in two weeks."
Delivered within 48 hours — no commitment required