Email marketing generates 30–40% of total ecommerce revenue — yet most Shopify stores have zero automated flows running. We build the complete Klaviyo system that recovers abandoned carts, converts browsers into buyers and generates revenue every single day on autopilot.
The average Shopify store recovers less than 5% of abandoned carts. The average abandonment rate is 68%. That means for every 100 people who add to cart, 68 walk away — and most stores do absolutely nothing to bring them back. Your email list is your most valuable owned asset — it doesn't depend on ad platforms, algorithm changes or rising CPCs.
Without an automated abandoned cart flow running, you are watching confirmed revenue walk out of your store every single hour of every day — and doing nothing about it.
Someone joins your list and never hears from you again. A properly built 5-email welcome sequence converts subscribers into first-time buyers at 3–5x the rate of a single generic email.
A customer who just bought is at peak trust. Without a post-purchase upsell flow, you are leaving 25–40% of potential additional revenue on the table with every single order.
LuxeThreads Fashion — 12 months after full email strategy setup
From a foundational email strategy to full monthly management — every automated flow, campaign type, copywriting service and technical optimisation your Shopify store needs to generate maximum revenue from its email list.
Email marketing without a strategy is just sending emails and hoping for the best. Before we build a single flow or write a single subject line, we build the complete email marketing blueprint for your Shopify store — mapping your audience, your revenue goals, your customer journey and every flow required to maximise email revenue at every touchpoint. This strategy becomes the foundation every other service is built on.
We map every stage of your customer lifecycle — from first website visit to loyal repeat buyer — and identify the exact email touchpoints needed to move customers forward at every stage. Nothing is left to chance or discovered later.
We calculate your email revenue potential based on your current list size, average order value and conversion benchmarks for your niche — giving you a clear, realistic target for what email should be contributing to your overall store revenue within 90 days.
Not every flow is equal. An abandoned cart flow generates more revenue than a birthday email for most stores. We build a prioritised implementation roadmap that sequences every flow, campaign and optimisation in order of revenue impact — so you see results fast.
Blueprint for maximum email revenue from your list
Klaviyo is the most powerful email and SMS platform built specifically for ecommerce — but only when configured correctly. A wrong setup means missing event data, broken flow triggers, inaccurate revenue attribution and emails landing in spam. We handle the complete technical setup so your platform is correctly connected to Shopify, tracking every customer action and ready to generate revenue from day one.
We configure the Klaviyo–Shopify integration to track every customer action: viewed product, added to cart, started checkout, placed order, cancelled order, and more — ensuring your automated flows trigger at exactly the right moment with exactly the right personalised data.
We configure your custom sending domain, set up SPF, DKIM and DMARC records, and warm up your sender reputation — so your emails land in primary inboxes, not spam folders. Most new Klaviyo accounts skip this and wonder why their open rates are poor.
We build the full account structure: master list, suppression list, key engagement segments, VIP customer segment and new subscriber handling — so your Klaviyo account is structured for long-term scalability from day one, not rebuilt 6 months later.
Full Klaviyo setup — ready to generate revenue from day one
A new subscriber is at their highest point of interest in your brand — they just opted in. This is your best window to convert them into a first-time buyer. A single welcome email wastes this opportunity. Our high-converting 5-email welcome series introduces your brand, builds trust, overcomes purchase objections and closes the first sale — turning cold subscribers into paying customers within 7 days of joining your list.
We write and design a full 5-email welcome sequence covering: brand introduction, bestsellers showcase with social proof, brand story and values, objection-handling FAQ email, and a final purchase incentive — each timed to land at the optimal moment for maximum conversion.
Every email is written by our ecommerce copywriters specifically for your brand, audience and products. We research your store, your competitors and your customer reviews to write emails that feel personal, build genuine connection and drive first purchase decisions.
We place the discount incentive strategically in the sequence — not in email 1, where it trains subscribers to wait. Our welcome flow discount strategy maximises first-purchase conversion rate while protecting your profit margin from unnecessary early discount over-use.
5-email sequence that turns subscribers into buyers
Abandoned cart emails are the single highest-ROI email flow in ecommerce — yet most Shopify stores either have none, or rely on Shopify's basic one-email default. Our 3-email abandoned cart recovery sequence is built to bring back the 68% of shoppers who leave without buying — turning near-misses into completed orders and recovering revenue that was already earned but never collected.
Email 1 is sent 1 hour after abandonment — a gentle reminder with no pressure. Email 2 arrives 24 hours later with reviews and social proof for the abandoned product. Email 3 fires at 48 hours with a time-limited offer — converting the final holdouts before the window closes.
Every cart recovery email dynamically populates with the exact products left in the cart — product image, name, price and variant. This personalisation lifts recovery rates by 35–55% versus generic "you left something behind" messages.
We configure discount logic that only shows a discount offer in the final email — not the first, which trains shoppers to abandon carts intentionally. This maximises revenue recovery while protecting your profit margin from unnecessary discount over-use across the sequence.
Recover 15–25% of abandoned carts automatically
Most visitors browse your store, view products and leave without adding anything to their cart. These are warm, interested shoppers — they just need the right nudge at the right time. Browse abandonment emails target visitors who viewed specific products or collections but didn't take action — re-engaging them before they find the same product on a competitor's store and buy it there instead.
We configure Klaviyo's browse abandonment trigger at the individual product level — so emails dynamically show the exact product the visitor was viewing, complete with its image, name, price and a direct link back to that product page. Generic emails don't convert. Personalised ones do.
We send a first email 4 hours after browsing while the product is still top-of-mind, followed by a second email 24 hours later with social proof (reviews, ratings) to overcome hesitation. This 2-email sequence captures browsers at the two highest-probability re-engagement windows.
The #1 reason browsers don't buy is hesitation about quality or suitability. We dynamically pull your product reviews and star ratings into the browse abandonment email — showing potential buyers exactly what other customers think, at the precise moment their interest is highest.
Re-engage product browsers before they buy elsewhere
A customer who just bought from you is your warmest possible lead. Their trust in your brand is at its peak. Yet most Shopify stores send a transactional order confirmation and nothing more. Our post-purchase flow maximises the revenue from every single order — turning one-time buyers into repeat customers, increasing average order value, and generating reviews and referrals entirely on autopilot.
We build a post-purchase email that recommends complementary products, bundles and upgrades using Klaviyo's product recommendation engine. Timed to arrive after delivery, this adds 15–25% to average order value across your entire customer base without spending a penny on extra acquisition.
We time a review request email perfectly — sent after the customer has received and used their order — maximising 5-star review generation. Reviews convert future visitors, rank in Google Shopping and build the trust signals that reduce purchase hesitation across your whole store.
For consumable products — supplements, skincare, food, cleaning supplies — we configure a replenishment reminder timed to the average product lifespan. This single email type generates 20–30% of repeat purchase revenue in consumable stores and costs nothing to send.
Turn one-time buyers into loyal repeat customers
Lapsed customers are your most undervalued revenue source. They already know your brand, they have already bought from you, and they cost a fraction of a new customer to reactivate. Most stores let these customers go completely silent — losing thousands in recurring revenue every month. Our winback flow automatically identifies customers who have gone quiet and deploys a strategic re-engagement sequence that brings them back to buy again.
We configure three-tier winback triggers based on purchase recency. A customer inactive for 30 days receives a "we miss you" email. At 60 days, a stronger offer is deployed. At 90 days, a final last-chance incentive is sent — maximising reactivation before the customer is suppressed to protect list health.
We use Klaviyo's segmentation to personalise winback offers based on what each lapsed customer previously bought — recommending relevant new products, restocks of items they loved or exclusive loyalty discounts on their preferred categories. Personalised winback emails outperform generic ones by 4–6x.
Customers who do not re-engage after the full winback sequence are automatically moved to a suppressed segment. This protects your sender reputation, keeps your engagement rates healthy and ensures Klaviyo's sending costs stay focused on contacts who actually open and click.
Reactivate lapsed customers before they disappear forever
Automated flows capture the low-hanging revenue — but regular campaigns to your full list are what build brand loyalty, drive repeat purchases and create the consistent monthly revenue that compounds over time. Most stores either never send campaigns or send bland, last-minute promotions that underperform. We plan, write, design and deploy a strategic campaign calendar that drives revenue from your list every single week or month.
We plan your entire email campaign calendar a month in advance — mapping promotional campaigns, product launches, educational content, seasonal events and re-engagement sends. This eliminates last-minute chaos, ensures consistent sending and gives every campaign enough preparation time to actually perform.
Every campaign is written by our ecommerce copywriters and designed by our email designers — delivered to you for approval before sending. You stay in control without having to do the work. All campaigns are optimised for open rate, click rate and conversion, with subject line A/B tests built in.
Every campaign send is followed by a performance report showing open rate, click rate, conversion rate and revenue generated — tracked in Klaviyo with full attribution. We use this data to continuously improve subject lines, content strategy and send timing to increase campaign revenue month on month.
Fully managed weekly or monthly campaign sends
Email design gets the open. Email copy gets the click and the sale. Most Shopify stores either write emails themselves — producing flat, generic text that doesn't engage — or rely on AI-generated templates that feel impersonal and convert poorly. Our conversion-focused email copywriters write every email with a clear psychological framework: hook, story, offer and action — producing emails your subscribers actually want to read and that convert at industry-leading rates.
Every email we write follows a proven conversion framework. The hook captures attention in the first sentence. The story creates emotional connection and context. The offer presents the value clearly. The action drives a single specific click. This framework outperforms generic promotional copy consistently across every niche.
Before we write a single word, we analyse your existing communications, your product descriptions, your customer reviews and your competitor messaging to develop a writing brief that captures your exact brand voice. Every email sounds like it was written by someone who lives and breathes your brand — not an agency writing template.
The best email in the world means nothing if nobody opens it. For every email we write, we produce 3 subject line variations and optimised preview text — tested against each other to find the highest open rate version. Subject line optimisation alone typically lifts open rates by 15–30%.
Conversion-focused copy written in your brand voice
Your emails are an extension of your brand. Ugly, unbranded or poorly structured email designs destroy trust and tank click-through rates — no matter how good the copy is. We design beautiful, on-brand email templates and campaign layouts in Klaviyo that look stunning on every device, reflect your brand identity precisely and are structured to guide the reader's eye toward the one action you want them to take.
We design a master branded email template in Klaviyo using your logo, brand colours, typography and imagery style. This template becomes the foundation for every campaign and flow — ensuring every email feels like a premium, cohesive extension of your store rather than a generic newsletter.
Every email we design is built mobile-first and tested across Gmail, Apple Mail, Outlook and multiple mobile devices before deployment. Mobile-optimised emails with a single-column layout, large tap targets and font sizes above 14px convert significantly better than desktop-first designs viewed on a small screen.
Good email design is not just about looking attractive — it is about directing the reader's eye. We use visual hierarchy, contrast, whitespace and strategic CTA placement to make the desired action obvious. Every design element serves a conversion purpose, not just an aesthetic one.
Beautiful on-brand email templates built in Klaviyo
Sending the same email to your entire list is the fastest way to low open rates, high unsubscribes and wasted revenue potential. The stores that generate 30–40% of revenue from email are the ones that send the right message to the right person at the right time. Our segmentation and personalisation service builds the full audience architecture in Klaviyo — so every subscriber receives emails that feel personally relevant to them.
We build an RFM segmentation model in Klaviyo that categorises every contact by how recently they purchased, how often they buy and how much they spend. This creates VIP, loyal, at-risk and lapsed customer segments — allowing you to send precisely targeted emails to each group rather than one-size-fits-all blasts.
We build segments based on on-site behaviour tracked through Klaviyo — browsers of specific product categories, customers who clicked but didn't buy, high-value product page viewers and subscribers who have never converted. Each segment gets tailored messaging that matches exactly where they are in the customer journey.
We implement dynamic personalisation tokens across your flows and campaigns — first name, last purchased product, location, predicted next order date and more. Emails addressed personally with relevant product references see 26% higher open rates and 41% higher click rates than non-personalised equivalents.
Right message, right person, right time — every time
Email marketing without testing is guesswork. The stores that dominate email revenue are the ones that continuously test, learn and optimise — improving open rates, click rates and conversion rates month after month through data-driven iteration. Our A/B testing service builds a structured testing programme for your flows and campaigns, running systematic experiments that compound into significant revenue improvements over time.
We build a 90-day A/B testing roadmap prioritised by revenue impact. Subject lines first — because higher open rates lift all downstream metrics. Then send times, then email length and structure, then CTA copy and placement. Every test is scoped with a clear hypothesis, sample size and success metric before it runs.
Most email A/B tests are declared winners too early with insufficient sample sizes. We run every test to statistical significance — ensuring results are real and repeatable, not random fluctuations. Only statistically significant winners are implemented as permanent changes, protecting the integrity of every optimisation decision.
Every month we deliver a test results report showing every experiment run, the winning variation, the performance uplift achieved and the revenue impact of implementing the winner. Over 12 months, these marginal gains compound into a significantly higher-performing email programme than you started with.
Continuous data-driven improvement of your email revenue
You can have the best email copy, the most beautiful design and the most sophisticated segmentation in the world — but if your emails are landing in spam folders, none of it matters. Email deliverability is the invisible foundation of every email programme. We diagnose and fix every deliverability issue affecting your Klaviyo account — ensuring your emails consistently land in primary inboxes and your sender reputation stays protected for the long term.
Most Klaviyo accounts are not fully authenticated. We configure or verify your SPF record, DKIM signing and DMARC policy — the three DNS authentication protocols that prove to inbox providers that your emails are legitimately from your domain and not spoofed or phishing attempts.
Hard bounces, repeat soft bounces, spam complainers and chronically unengaged contacts all damage your sender reputation. We audit your Klaviyo list, implement suppression rules for high-risk contacts and run a hygiene process that removes list deadweight — improving your overall engagement rates and protecting inbox placement.
Sending large volumes of email to a cold IP or domain immediately is the fastest way to trigger spam filters. We build and execute a structured IP warming plan that gradually increases send volume over 4–6 weeks — allowing inbox providers to build trust in your sender reputation before you send to your full list.
Land in inboxes — not spam folders — every send
SMS has a 98% open rate. Email has 20–40%. For the most time-sensitive, high-priority messages — flash sales, abandoned cart final reminders, back-in-stock alerts — SMS cuts through the noise that even the best email can't. We integrate Klaviyo SMS into your existing email programme, adding a powerful complementary channel that reaches your subscribers wherever they are and drives immediate action without cannibalising your email performance.
We set up and configure Klaviyo SMS for your Shopify store — handling number provisioning, consent compliance (TCPA/GDPR), keyword responses and opt-out management. SMS is added as a channel within your existing Klaviyo flows, not a separate platform — keeping everything in one unified system.
We add SMS touchpoints to your highest-impact flows. An SMS sent 30 minutes after email in the abandoned cart sequence recovers an additional 8–12% of carts. A back-in-stock SMS notification converts at 3x the rate of email for the same alert. We identify the exact flows where SMS adds measurable incremental revenue.
SMS compliance is non-negotiable. We configure double opt-in for SMS consent, set up mandatory HELP and STOP keyword handling, ensure your privacy policy and opt-in language meets TCPA and GDPR requirements and build carrier-compliant message structures — protecting your business from regulatory risk from day one.
98% open rates — add SMS to supercharge your flows
See the measurable results our email marketing service delivers across different niches and store sizes.
A clear, proven process — no guesswork, no vague timelines. Every client follows the same structured onboarding that delivers results fast.
We audit your current email setup, identify gaps and calculate your exact revenue potential from email marketing.
Free — No RiskWe build your custom email marketing blueprint — flows, campaigns, segmentation and 90-day revenue targets.
48 HoursWe set up Klaviyo, build every flow, write all copy, design all emails and configure deliverability infrastructure.
7–14 DaysAll flows go live. We monitor performance daily for the first 30 days, fixing anything underperforming immediately.
Day 14+Monthly A/B tests, new flow additions and campaign management keeps your email revenue growing every month.
OngoingThree tiers built for every stage of your email marketing journey — from getting started to full-scale managed growth.
Real results across real stores — every number is verified Klaviyo revenue attribution.
"I always thought email was a boring channel. The team showed me it was actually the highest-ROI channel in our entire business. The flows are generating money while I sleep."
"The replenishment reminder flow alone changed our business model. Customers now come back on autopilot without us having to run a single discount promotion."
"Our email list went from a list we never used to our #1 revenue channel in 90 days. Professional strategy, beautiful design, and completely hands-off for us."
There are hundreds of email marketing agencies. Here is what makes Shopify Pro Services different — and why our clients stay with us month after month.
We only work with Shopify stores. Not SaaS, not B2B, not local businesses. Every framework, flow and campaign we build is built specifically for ecommerce purchase journeys — not adapted from another industry.
Every flow and campaign we manage has full Klaviyo revenue attribution configured. You always know exactly how much revenue your email programme generated — not vanity metrics like opens and clicks in isolation.
We write the copy, design the emails, build the flows, schedule the campaigns, run the tests and send the reports. You review, approve and watch the revenue come in. No login required unless you want to.
Most agencies set up your flows and move on. We run monthly A/B tests, quarterly flow audits and ongoing segmentation refinements — so your email revenue grows every single month rather than plateauing after setup.
If your automated flows don't generate at least 2x our monthly management fee in tracked Klaviyo revenue within 60 days of going live, we work free until they do. We are that confident in our email marketing system — and we back it up in writing.
Everything you need to know before getting started with our email marketing service.
Email marketing typically generates 30–40% of total ecommerce revenue when set up and managed correctly. For a store doing £10,000/month, that means email should be contributing £3,000–£4,000/month — purely from flows and campaigns. Our clients average £8,400/month in added email revenue within 90 days of their flows going live. Results vary by list size, niche and starting email infrastructure.
We primarily use Klaviyo because it is the most powerful email and SMS platform built specifically for ecommerce. Its native Shopify integration, behavioural event tracking, advanced segmentation and revenue attribution are unmatched by any other platform. We also work with Omnisend and Mailchimp where clients already have these in place — but for new setups, Klaviyo is always our recommendation.
Automated flows generate revenue from the moment they go live — typically within 7–14 days of starting. The abandoned cart flow and welcome series will start recovering revenue immediately as long as your store has traffic and email subscribers. Campaign revenue builds as your list grows. Most clients see their first significant email revenue within 30 days and consistent monthly growth from month 2 onwards.
No — you can start with any list size. Automated flows like abandoned cart and browse abandonment generate revenue from on-site traffic, not your existing list. A list of 500 engaged subscribers consistently outperforms a list of 50,000 unengaged contacts. We also include pop-up and list-building setup to grow your list from the first day your flows go live.
Only if done incorrectly — which is why we include a full IP warming plan in every setup. Sending large volumes immediately to a cold domain is what triggers spam filters. Our IP warming process gradually increases sending volume over 4–6 weeks, building sender reputation safely. Combined with proper DNS authentication (SPF, DKIM, DMARC), your emails will consistently land in primary inboxes.
Each month we plan your campaign calendar, write all campaign copy, design all campaign emails and send them to you for approval before scheduling. You review each campaign, give the green light (or request changes) and we handle the Klaviyo scheduling and sending. After each campaign, you receive a performance report showing open rate, click rate and revenue generated. Completely hands-off for you.
Absolutely. Everything we build lives in your Klaviyo account which you own 100%. All flows, templates, segments, campaigns and historical performance data remain yours forever. We never hold your assets in proprietary systems or delete work when a client offboards. You can take everything we've built and continue running it independently or hand it to another team.
Yes — this is one of the most common scenarios we deal with. We start with a full account audit to identify exactly what is broken, misconfigured or underperforming. We then fix deliverability issues, rebuild underperforming flows, clean and restructure segments and optimise campaigns. A poorly set-up Klaviyo account that is fixed and optimised typically sees 2–4x revenue improvement within 60 days.
Pair this service with our other Shopify specialisms for a fully integrated growth strategy.
Bring more traffic to nurture with email. Expert Shopify SEO for consistent organic visitors to pair with your Klaviyo flows.
Learn more →Capture high-intent buyers with Google Ads, then retain them with expert Klaviyo email marketing automation and flows.
Learn more →Great email campaigns need great content. Product copy, blog posts and brand storytelling that drives opens and revenue.
Learn more →Your email list is already sitting there, waiting to generate revenue. Every day without automated flows is another abandoned cart unrecovered, another subscriber unconverted, another lapsed customer unreactivated. Start with a free audit — no commitment, no pressure.
Fill in the form and we will deliver a personalised video audit of your email marketing setup within 48 hours — showing exactly what is costing you revenue and a prioritised action plan to fix it. Free. No pitch. No obligation.
"The free email audit alone identified £6,200/month in email revenue we weren't capturing. We signed up the same day. Best marketing investment we've ever made."
Delivered within 48 hours — no obligation, 100% free