Find out exactly where your Google Ads budget is leaking. Our audit covers campaign structure, conversion tracking, feed quality, bidding strategy and attribution — with a prioritised fix plan.
A Google Ads account that's running but underperforming typically has the same set of problems: conversion tracking double-counting, broad match keywords with no negatives, brand terms mixed with non-brand, Performance Max cannibalising standard campaigns, and bidding strategies set before enough data was accumulated. An expert audit quantifies the waste and ranks the fixes by revenue impact.
Conversion tracking verified: no double-counting, no missing events, correct attribution window.
Objectives, campaign types, keyword match types, auction overlap and budget allocation.
Merchant Center feed: disapprovals, data quality, custom labels, category mapping.
Bidding strategies vs. data availability, target CPA/ROAS calibration, learning phase status.
Transparent pricing. No hidden fees.
Full Google account audit
One-time fee
Audit + full management
/month — 3-month min
Full scale management
/month — 3-month min
Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.
Conversion tracking (accuracy, double-counting, attribution), campaign structure (types, ad groups, keyword match types), Merchant Center feed (disapprovals, data quality), bidding strategies (targets vs. data maturity), Quality Scores and ad extension usage.
5 business days. You receive a written report with every finding and a prioritised action list ranked by estimated revenue impact.
In order: (1) Conversion tracking double-counting — inflated reported ROAS hiding true performance, (2) Broad match keywords without negative keyword lists — wasted spend on irrelevant queries, (3) Performance Max cannibalising Shopping without correct priority settings.
Yes. We conduct independent audits with no agenda other than accurate findings. If an agency has done good work, we'll say so. If there are significant issues, we'll document them with evidence.
Yes. After the audit you can implement fixes yourself using our report, or engage us for ongoing management where all fixes are implemented as part of onboarding.