Capture buyers who are actively searching for your products. We build and manage Google Search campaigns with keyword strategy, responsive ad copy and weekly bid optimisation.
Most Google Search campaigns fail because of keyword match type misuse, poor negative keyword lists and generic ad copy. Targeting 'shoes' instead of 'women's running shoes size 8' burns budget on unqualified clicks. Missing negative keywords means your ad shows for 'free shoes' or competitor brand names.
Buying-intent keywords identified. Match types set correctly. Initial negative keyword list built.
SKAG or theme-based ad groups built with tightly matching keywords and ad copy.
Responsive Search Ad assets written for each ad group — headline and description variations tested.
Smart bidding (Target CPA / Target ROAS) configured with correct targets based on your margins.
Transparent pricing. No hidden fees.
Up to £5K ad spend
/month — 3-month min
Up to £15K ad spend
/month — 3-month min
Unlimited spend, full funnel
/month — 3-month min
Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.
We recommend minimum £500/month in ad spend for Search. Below this, there isn't enough click volume to optimise bids or gather meaningful data. For competitive ecommerce keywords, £1,000–£2,000/month generates reliable data within 30 days.
RSAs are Google's current standard ad format — you provide up to 15 headlines and 4 descriptions, and Google tests combinations to find the best performers. We write all headline and description assets and monitor Asset Performance ratings.
Smart bidding campaigns take 2–4 weeks to exit learning mode (requiring 30–50 conversions). Most clients see target CPA/ROAS achieved within 6–8 weeks. We monitor learning phase efficiency closely and avoid budget changes during this period.
Negative keywords prevent your ads from showing for irrelevant searches. Without them, broad and phrase match keywords trigger on searches like 'free', 'DIY', 'second-hand' or competitor brand names — burning budget with zero conversion potential. We build negative lists from day one and expand weekly.
Yes — competitor keyword targeting is legal and effective. We target competitor brand terms with your key differentiators in the ad copy. Match types and bids are set carefully to ensure profitable CPA given the lower Quality Score on competitor terms.