Get your products in front of buyers across Google Search, Shopping, YouTube, Display and Discover — from a single AI-driven campaign. We configure, manage and optimise PMax for consistent ROAS.
Performance Max gives Google full control over bidding, targeting and creative. That's powerful when your conversion signals, asset groups and product feed are configured correctly — and a budget-burning disaster when they're not. Most PMax campaigns we audit have incorrect asset group structure, missing signal audiences and product feeds with data quality issues.
Audit existing PMax setup: asset groups, product feed, audience signals, conversion tracking.
Asset groups structured by product category with matched creatives, headlines and audience signals.
Custom intent audiences, remarketing lists and customer match audiences added as signals.
Weekly search theme reports actioned, exclusions added, asset performance optimised.
Transparent pricing. No hidden fees.
Up to £5K ad spend
/month — 3-month min
Up to £15K ad spend
/month — 3-month min
Unlimited spend + full funnel
/month — 3-month min
Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.
Performance Max is a goal-based campaign that uses Google's AI to serve ads across all Google inventory (Search, Shopping, YouTube, Display, Discover, Gmail) from a single campaign. Standard Shopping only shows in Google Shopping tab and Search. PMax includes Shopping inventory but also extends to other placements.
Both. PMax handles broad intent signals across channels; Standard Shopping handles direct Shopping intent with more bid control. Running both with correct budget allocation and brand exclusions is the current best practice.
Through audience signals (telling Google who to target), URL exclusions (removing low-quality landing pages), conversion value rules (prioritising high-margin products) and regular search theme reports that surface and exclude irrelevant queries.
Yes — PMax has higher priority than standard Shopping and most Search campaigns. We configure campaign priorities and brand exclusions to prevent PMax from taking credit for traffic that would have converted anyway from branded Search.
PMax ROAS includes brand searches, which inflates the number. We segment branded vs non-branded performance using UTMs and GA4 cross-referencing to report true incremental ROAS — not the blended number Google shows.