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Google Ads Management

Google Ads Retargeting for Shopify

Recapture Shopify visitors who didn't convert. We build Google Display retargeting, RLSA Search campaigns and Shopping cart abandonment sequences to bring warm audiences back.

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Google Partner 4.9★ Client Rating UK-Based Team
3–5x
Higher Conversion vs Prospecting
RLSA
Search Bid Adjustment
4.9★
Client Rating
All segments
Audience Stack Built

Google Retargeting Converts 3–5x Better Than Prospecting — And Most Stores Don't Have It

Someone who visited your Shopify store, added to cart and left without buying is one of your most valuable audiences on Google. With correct RLSA (Remarketing Lists for Search Ads) and Display retargeting, you can serve them targeted messages as they continue searching Google — at a fraction of the cost of new user prospecting.

How We Deliver Google Ads Retargeting

Audience Build

All audience lists created: homepage visitors, product viewers, cart abandoners, checkout initiators, past purchasers.

RLSA Setup

Remarketing Lists for Search Ads applied to Search campaigns — bid multipliers for past visitors and cart abandoners.

Display Retargeting

Display campaigns targeting custom audience segments with intent-matched creative and placement exclusions.

Shopping Retargeting

Shopping campaigns with RLSA bid adjustments — increase bids for cart abandoners searching product terms.

What's Included

Google Ads Retargeting Pricing

Transparent pricing. No hidden fees.

Google Starter

Retargeting + Shopping management

£1,097

/month — 3-month min

  • Audience list build
  • RLSA setup
  • Display retargeting
  • Shopping retargeting
  • Weekly optimisation
  • Monthly report
Get Started
Most Popular

Google Growth

Full retargeting + prospecting

£2,197

/month — 3-month min

  • Everything in Starter
  • Search + Shopping + Display
  • Advanced audience segmentation
  • Up to £15K spend
  • Cross-channel attribution
  • Weekly strategy review
Get Started

Google Scale

Full funnel management

£3,997

/month — 3-month min

  • Everything in Growth
  • Unlimited ad spend
  • YouTube retargeting
  • Customer Match targeting
  • GA4 audience sync
  • Priority account manager
Get Started

Start Your Google Ads Retargeting Project

Tell us about your store and goals. We'll reply within 24 hours with a tailored proposal.

Response within 24 hours
No long-term contracts
Certified Shopify Partner
Transparent pricing

Get Your Free Quote

Google Ads Retargeting — FAQs

RLSA (Remarketing Lists for Search Ads) lets you adjust bids on Google Search for users who've previously visited your site. For example, increase Search bids by 50% for users who added to cart. This means you bid more competitively for your warmest audiences on Search.

RLSA targets your past visitors when they're actively searching on Google. Display retargeting shows banner ads to past visitors as they browse other websites. Both are retargeting but on different intent levels — RLSA catches active searchers, Display catches passive browsers.

Minimum: all website visitors (30d), product page viewers (14d), add-to-cart (7d), checkout initiated (3d), past purchasers (180d for exclusion or upsell). Each segment gets different bid multipliers or creative messaging.

We apply placement exclusions: parked domains, gaming sites, app inventory, YouTube for Display (run separately). We also set frequency caps and monitor placement reports weekly.

Yes. Customer Match lets you upload your email list and target those customers on Search, Shopping, YouTube and Gmail. We configure Customer Match audiences and integrate with your Klaviyo or email platform for list sync.

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